On April 25, the State Administration of Radio and Television released the "2021 Statistical Bulletin of the National Radio and Television Industry" (hereinafter referred to as the "Bulletin"). The "Communiqué" pointed out that in 2021, the national radio and television industry will deeply implement the "six major projects", including the public opinion guidance ability improvement project, the new era quality project, the smart radio and television construction project, the audio-visual China broadcasting project, the safe broadcasting project, and the management optimization project. Implementing the "151" work pattern, seeking progress while maintaining stability, maintaining integrity and innovation, focusing on the main theme, highlighting high-quality creations, actively responding to the impact of the epidemic, coordinating epidemic prevention and control and economic and social development, all aspects of work have achieved new results.
Focus on high-quality creation, content production continues to flourish
The "Communiqué" shows that in 2021, 194 TV dramas and 6,736 episodes will be produced and distributed nationwide, and the production time of film and television dramas will be 75,200 hours. 208,900 TV dramas were broadcast nationwide, and 8,843,300 hours of TV dramas were broadcast, a year-on-year increase of 1.28%. TV series such as "Shan Hai Qing", "Age of Awakening" and "Meritorious Merit" "swipe the screen" and "break the circle", "Crossing the Yalu River", "Big Waves Washing the Sand", "Ideal Shining on China", "Glory and Dreams", and "Ebola Frontline" and other TV series continue to be popular Broadcast, get word-of-mouth and ratings double harvest.
In terms of strengthening the construction of online audio-visual content, the "Communiqué" shows that in 2021, 688 key online movies, 232 online dramas, 199 online cartoons, and 19 online documentaries will be obtained online. Launched online audio-visual works such as "Smelting Steel: 100 Years of the Communist Party of China", "Promise", "Huang Wenxiu", "In the Field of Hope", "Adventures at Sanxingdui", "China's Poverty Reduction: An Unprecedented Human Miracle", etc. Platform multi-screen resonance.
In terms of promoting the innovation and excellence of variety shows and puzzle programs, the "Bulletin" shows that in 2021, the national production time of variety shows and puzzle radio programs will be 1.9386 million hours, with 3.5433 million hours of broadcast time; the production time of variety show and puzzle TV programs will be 300,200 hours. , 1.0946 million hours of broadcast time. Cultural programs represented by Henan TV's "Chinese Festival" have driven the masses, especially young people, to seek the roots of excellent traditional culture, and have aroused widespread heated discussion and praise.
Strengthening team building, the industry's total revenue hit a record high
The "Communiqué" shows that in 2021, the total revenue of the radio and television industry will exceed 1 trillion yuan for the first time, reaching 1,148.881 billion yuan, a year-on-year increase of 24.68%. Among them, the actual revenue of radio and television and online audio-visual business was 967.311 billion yuan, a year-on-year increase of 25.43%; the financial subsidy income was 96.876 billion yuan, basically the same as last year; other income was 84.694 billion yuan, a year-on-year increase of 58.45%.
The online audio-visual revenue of licensed and filing institutions continued to grow rapidly. Online audio-visual revenue was 359.465 billion yuan, a year-on-year increase of 22.10%. Among them, revenue from services such as user payment and program copyright increased significantly, reaching 97.405 billion yuan, a year-on-year increase of 17.24%; other incomes such as online live broadcast and short video grew rapidly, reaching 262.060 billion yuan, a year-on-year increase of 24.02%.
In addition, in terms of team building, the "Communiqué" shows that by the end of 2021, there will be about 60,000 institutions carrying out radio, television and online audio-visual services across the country. Among them, there are 2,542 broadcasting agencies such as radio stations, TV stations, and radio and television stations, 675 licensed and registered online audio-visual agencies, more than 2,000 county-level financial media centers have obtained online audio-visual program licenses, and more than 5000 agencies are engaged in the production and operation of radio and TV programs. Wanjia.
Focus on high-quality creation, content production continues to flourish
The "Communiqué" shows that in 2021, 194 TV dramas and 6,736 episodes will be produced and distributed nationwide, and the production time of film and television dramas will be 75,200 hours. 208,900 TV dramas were broadcast nationwide, and 8,843,300 hours of TV dramas were broadcast, a year-on-year increase of 1.28%. TV series such as "Shan Hai Qing", "Age of Awakening" and "Meritorious Merit" "swipe the screen" and "break the circle", "Crossing the Yalu River", "Big Waves Washing the Sand", "Ideal Shining on China", "Glory and Dreams", and "Ebola Frontline" and other TV series continue to be popular Broadcast, get word-of-mouth and ratings double harvest.
In terms of strengthening the construction of online audio-visual content, the "Communiqué" shows that in 2021, 688 key online movies, 232 online dramas, 199 online cartoons, and 19 online documentaries will be obtained online. Launched online audio-visual works such as "Smelting Steel: 100 Years of the Communist Party of China", "Promise", "Huang Wenxiu", "In the Field of Hope", "Adventures at Sanxingdui", "China's Poverty Reduction: An Unprecedented Human Miracle", etc. Platform multi-screen resonance.
In terms of promoting the innovation and excellence of variety shows and puzzle programs, the "Bulletin" shows that in 2021, the national production time of variety shows and puzzle radio programs will be 1.9386 million hours, with 3.5433 million hours of broadcast time; the production time of variety show and puzzle TV programs will be 300,200 hours. , 1.0946 million hours of broadcast time. Cultural programs represented by Henan TV's "Chinese Festival" have driven the masses, especially young people, to seek the roots of excellent traditional culture, and have aroused widespread heated discussion and praise.
Strengthening team building, the industry's total revenue hit a record high
The "Communiqué" shows that in 2021, the total revenue of the radio and television industry will exceed 1 trillion yuan for the first time, reaching 1,148.881 billion yuan, a year-on-year increase of 24.68%. Among them, the actual revenue of radio and television and online audio-visual business was 967.311 billion yuan, a year-on-year increase of 25.43%; the financial subsidy income was 96.876 billion yuan, basically the same as last year; other income was 84.694 billion yuan, a year-on-year increase of 58.45%.
The online audio-visual revenue of licensed and filing institutions continued to grow rapidly. Online audio-visual revenue was 359.465 billion yuan, a year-on-year increase of 22.10%. Among them, revenue from services such as user payment and program copyright increased significantly, reaching 97.405 billion yuan, a year-on-year increase of 17.24%; other incomes such as online live broadcast and short video grew rapidly, reaching 262.060 billion yuan, a year-on-year increase of 24.02%.
In addition, in terms of team building, the "Communiqué" shows that by the end of 2021, there will be about 60,000 institutions carrying out radio, television and online audio-visual services across the country. Among them, there are 2,542 broadcasting agencies such as radio stations, TV stations, and radio and television stations, 675 licensed and registered online audio-visual agencies, more than 2,000 county-level financial media centers have obtained online audio-visual program licenses, and more than 5000 agencies are engaged in the production and operation of radio and TV programs. Wanjia.
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