"Panerai uses recyclable materials for the production and production of its products, and the brand is also aware that the natural resources on earth are currently limited." At the "Watches and Miracles" exhibition in Geneva in early April, UNESCO Intergovernmental Oceanographic Commission (IOC) project expert Francesca Santoro was invited to attend the scene to introduce the various projects of Panerai and UNESCO's Intergovernmental Oceanographic Commission (IOC) to protect the ocean.
It is reported that Dr. Francesca Santoro has worked in the Intergovernmental Oceanographic Commission (IOC) of UNESCO for many years, responsible for the dissemination of marine knowledge and marine science dissemination activities, and as the coordinator of the global partnership, in the United Nations Decade of Ocean Science for Sustainable Development Within the framework, efforts are made to raise awareness among stakeholders of the importance of the oceans to the planet.
When talking about Panerai's eLAB-ID™ environmental concept watch launched in 2021, Francesca Santoro expressed her heartfelt affirmation, she said: "The use of recyclable materials can make the production process more sustainable. Of course, for the future we need to be even bolder in pushing for partnership-like collaborations that bring different stakeholders together, which is the only way to find the right solution.”
Among them, the most discussed in the industry is the Submersible eLAB-ID™ environmental concept watch released by Panerai in 2021. The weight of environmentally friendly recycled materials in this watch is as high as 98.6%, setting a new model for watchmaking with recyclable materials. The case, sandwich dial and movement bridges are made of EcoTitanium. This is a lightweight aerospace-grade reconstituted titanium alloy with over 80% of the metal content from recycled sources. Not only that, the eLAB-ID watch uses 100% recycled SuperLuminova luminous material on the dial and hands for the first time, and uses 100% recycled silicon material to create the movement escapement. Both innovative materials are produced from waste raw materials through a specially developed small-scale remanufacturing process.
In 2022, this journey of discovery about environmental protection will continue. The newly released Panerai Submersible QuarantaQuattro eSteel™ watch contains 72 grams of environmentally friendly recycled materials, accounting for 52% of the overall weight (137 grams). This watch not only reflects the importance of sustainable development goals, It also made last year's "concept" one step closer to "conventional".
In this regard, Francesca Santoro said: "The 'Ocean Literacy' project will not only increase the public's understanding of the ocean, but will also encourage everyone to become a force for positive change, turning knowledge into action. Companies such as Panerai can Play a huge role in environmental protection by changing the way we produce and educating the public about the importance of these actions."
Dialogue with Francesca Santoro, Project Expert of UNESCO's Intergovernmental Oceanographic Commission (IOC)
The Intergovernmental Oceanographic Commission (IOC) of UNESCO is mainly responsible for coordinating global marine research and promoting cooperation among different countries in marine research. We focus on the impacts of climate change on the ocean, such as ocean acidification or coral bleaching. We are also currently working on solutions to regenerate the marine environment, such as studying tropical mangroves and other marine organisms that absorb carbon dioxide. Our vision is to use scientific knowledge to solve marine ecological problems.
In the process of advancing the project, what advantages does Panerai have? Does the brand's scientific research ability play a role?
We have always maintained a high focus on science. Panerai's scientific research capabilities can help us have a deeper understanding of technology, and technical exchanges and interactions with the brand's technology level can also effectively reduce the impact of production on marine ecology. What impresses me is that the brand is willing to understand the scientific theory behind our cooperation project, and this process is a two-way communication process. We learn from each other and jointly promote the brand's idea of marine ecological protection.
What do you think is the most challenging part of driving an environmental program?
The biggest challenge is how to make people fully aware of the importance of marine research and marine science. I think people didn't realize the importance of the ocean to the planet in the first place and therefore didn't invest a lot in learning more about the ocean. The most pressing issue facing ocean conservation today is undoubtedly the climate crisis. The data tells us that we only have a few years to reverse these trends, and we need to reduce carbon dioxide emissions as much as possible.
In the future or in 2022, what other collaborations between IOC and Panerai are worth looking forward to?
Panerai has launched a global program with over 100 of the world's top universities to help inspire students' understanding of how luxury brands actually practice sustainability. We encourage students to access our portal platform and the online classrooms we have developed, where they can find experts from different countries and backgrounds to answer their questions and develop innovative projects for sustainable development.
It is reported that Dr. Francesca Santoro has worked in the Intergovernmental Oceanographic Commission (IOC) of UNESCO for many years, responsible for the dissemination of marine knowledge and marine science dissemination activities, and as the coordinator of the global partnership, in the United Nations Decade of Ocean Science for Sustainable Development Within the framework, efforts are made to raise awareness among stakeholders of the importance of the oceans to the planet.
When talking about Panerai's eLAB-ID™ environmental concept watch launched in 2021, Francesca Santoro expressed her heartfelt affirmation, she said: "The use of recyclable materials can make the production process more sustainable. Of course, for the future we need to be even bolder in pushing for partnership-like collaborations that bring different stakeholders together, which is the only way to find the right solution.”
Panerai Submersible eLAB-ID™ Environmental Concept Watch
The protection of the environment and, in particular, the protection of the ocean has always been a public topic that the watchmaking industry is committed to promoting, and many brands have launched various public welfare projects to help promote environmental protection projects in various forms. In 2021, under the general trend of global energy conservation and emission reduction, the watchmaking industry has also significantly accelerated its progress in the field of environmental protection, and Panerai has been one of the most talked-about brands in the past year.Among them, the most discussed in the industry is the Submersible eLAB-ID™ environmental concept watch released by Panerai in 2021. The weight of environmentally friendly recycled materials in this watch is as high as 98.6%, setting a new model for watchmaking with recyclable materials. The case, sandwich dial and movement bridges are made of EcoTitanium. This is a lightweight aerospace-grade reconstituted titanium alloy with over 80% of the metal content from recycled sources. Not only that, the eLAB-ID watch uses 100% recycled SuperLuminova luminous material on the dial and hands for the first time, and uses 100% recycled silicon material to create the movement escapement. Both innovative materials are produced from waste raw materials through a specially developed small-scale remanufacturing process.
The Panerai Submersible eLAB-ID™ environmental concept watch, the weight of environmentally friendly recycled materials is as high as 98.6%.
The advent of the Panerai Submersible eLAB-ID watch has a more important significance, that is, it proves to the watchmaking industry that it is not an unrealistic fantasy to make watches based on environmentally friendly recycled materials. In order to purchase recycled materials and create such a watch that implements the concept of environmental protection from scratch, Panerai has established a new supply chain, and Panerai has partnered with the watchmaking industry, aerospace and automotive industries. and suppliers presented daunting challenges, and together started a journey of exploration and continuous experimentation and improvement.In 2022, this journey of discovery about environmental protection will continue. The newly released Panerai Submersible QuarantaQuattro eSteel™ watch contains 72 grams of environmentally friendly recycled materials, accounting for 52% of the overall weight (137 grams). This watch not only reflects the importance of sustainable development goals, It also made last year's "concept" one step closer to "conventional".
Panerai Submersible QuarantaQuattro eSteel™ watch
Today, Panerai has gone a step further, working closely with UNESCO's Intergovernmental Oceanographic Commission (IOC) to advance marine conservation projects, including in the "United Nations Decade of Ocean Science for Sustainable Development (2021-2030)" "Marine Literacy" project was launched within the framework of the plan. The two-year partnership will focus on three areas: education, citizen science and industry engagement. In response to education issues, Panerai has joined hands with hundreds of top universities in the world to launch a global program to help inspire students' understanding of how luxury brands practice the concept of sustainable development and contribute to building a better planet. During the course, students will realize that as more and more people act together, they can make a positive impact.In this regard, Francesca Santoro said: "The 'Ocean Literacy' project will not only increase the public's understanding of the ocean, but will also encourage everyone to become a force for positive change, turning knowledge into action. Companies such as Panerai can Play a huge role in environmental protection by changing the way we produce and educating the public about the importance of these actions."
Dialogue with Francesca Santoro, Project Expert of UNESCO's Intergovernmental Oceanographic Commission (IOC)
Francesca Santoro, Project Specialist, Intergovernmental Oceanographic Commission (IOC), UNESCO
Can you introduce the marine conservation projects and visions that the IOC organization is currently promoting?The Intergovernmental Oceanographic Commission (IOC) of UNESCO is mainly responsible for coordinating global marine research and promoting cooperation among different countries in marine research. We focus on the impacts of climate change on the ocean, such as ocean acidification or coral bleaching. We are also currently working on solutions to regenerate the marine environment, such as studying tropical mangroves and other marine organisms that absorb carbon dioxide. Our vision is to use scientific knowledge to solve marine ecological problems.
In the process of advancing the project, what advantages does Panerai have? Does the brand's scientific research ability play a role?
We have always maintained a high focus on science. Panerai's scientific research capabilities can help us have a deeper understanding of technology, and technical exchanges and interactions with the brand's technology level can also effectively reduce the impact of production on marine ecology. What impresses me is that the brand is willing to understand the scientific theory behind our cooperation project, and this process is a two-way communication process. We learn from each other and jointly promote the brand's idea of marine ecological protection.
What do you think is the most challenging part of driving an environmental program?
The biggest challenge is how to make people fully aware of the importance of marine research and marine science. I think people didn't realize the importance of the ocean to the planet in the first place and therefore didn't invest a lot in learning more about the ocean. The most pressing issue facing ocean conservation today is undoubtedly the climate crisis. The data tells us that we only have a few years to reverse these trends, and we need to reduce carbon dioxide emissions as much as possible.
In the future or in 2022, what other collaborations between IOC and Panerai are worth looking forward to?
Panerai has launched a global program with over 100 of the world's top universities to help inspire students' understanding of how luxury brands actually practice sustainability. We encourage students to access our portal platform and the online classrooms we have developed, where they can find experts from different countries and backgrounds to answer their questions and develop innovative projects for sustainable development.
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