There were 206 performances on 72 stations, more than 225,000 audiences, and a total box office revenue of more than 47 million yuan... On May 4, Shanghai Cultural Plaza released the "2021 Theater Operation Report" as scheduled in the spring. This "theater record" is also for research and judgment. The performance industry offers an observational perspective.
Even with the impact and disruption of the new crown epidemic, from performances, attendance to box office revenue, the operation of the Cultural Plaza in 2021 will be picking up in all directions.
Adhering to the program positioning of "mainly musicals, supplemented by fashion and classic art", in 2021, the Cultural Plaza will complete 72 performances and 206 performances of various types, attracting a total of more than 225,000 audiences. rose 15% and 86.9%. At the same time, the Cultural Plaza sold 26,997 public welfare performance tickets throughout the year, accounting for 21.7% of the annual performance tickets. In the end, the total box office revenue of Cultural Plaza in 2021 exceeded 47 million yuan, an increase of 50.6% over the previous year.
Continuing the planning concept of "selecting a good show for the audience", this year, the Cultural Plaza selected and presented locally produced musicals such as "In the Distance", "The Orphan of Zhao's" and "Nearly Normal", "White Deer Plain", "The Stage" and "Broken" 23 drama works including "Gold", 12 dance works including "Li Bai", "Zhaojun Out of the Forbidden City", "Tao Body Theater <11>", and 8 stage plays including "The Wave" and the musical and dance epic "The East is Red", etc. 18 A red-themed show.

"in the distance"

"The Orphan of Zhao"

In order to deepen the strategic goal of "making musicals and going to Cultural Square", this year, Cultural Square also launched the first "production and performance season": the Chinese versions of the musicals "Spring Awakening" and "My Music" produced and operated by Cultural Square. Bucket List" and "Rachmaninoff" returned to Shanghai; the new local production "Maybe a Happy Ending" and the theater productions "Romeo and Juliet" and "Letters from Fans" completed their national premieres; "Chinese Original Musical Incubation Program" The first incubation and identification works "Life and Death Sign", "The Queen of the Southern Tang Dynasty" and "Sorry, I Forgot" made their debut on the stage after two years of polishing.

"Maybe Happy Ending"

In addition to cultivating the main stage, the Cultural Plaza has also explored new spaces for outdoor performances: "Outdoor Stage Performance Season" upgraded the production of "Musical Actors Concert", and for the first time cooperated with Fudan University, Nanjing University and other universities to develop "Outdoor Theater". "Night" series; "Parent-Child Carnival" also presented a complete interactive theatrical experience for parent-child families in an outdoor atmosphere in summer... The 13 performances in the whole season attracted a total of 4,076 audiences, breaking the traditional theater viewing pattern. Initiated an alternative imagination of stage art and urban space.
At the same time, in 2021, the "World of Performing Arts - Shanghai International Musical Festival" hosted by the Cultural Square will be held for the third time. Through 40 performances, a total of 18,400 people from all walks of life have been attracted to participate in the series. Content incubation, professional seminars, group text participation and other industries.
In addition to the performances, the art education activities in the cultural square are also actively shaping the attributes of the theater as the "third space" of citizens' life. Among them, "Drama Art Hall" has newly developed a series of sharing sessions on "The Birth of a Dramatist", inviting Li Dong, Cao Qitai, etc. to talk about their drama dreams, and also through popular dialogues "The Birth of a Musical Actor" and "The Birth of a Stage" Birth", as well as a series of courses in classical dance, modern dance, and ballet experience classrooms, sharing the growth and behind-the-scenes moments of the narrators.

Li Dong

Xiaobai Parent-Child Carnival

2021 Chinese Original Musical Incubation Program Script Reading Session

Cultural Plaza is also working hard to make the theater a link between audiences, citizens and surrounding communities. It has cooperated with Fanji Market, Guyue Market, Yiyi Handicraft Market and other 10 public markets, welcoming 500 people. A number of creative stall owners and more than 30,000 citizens. The urban green space of more than 7,000 square meters on both sides of the main entrance of the Cultural Plaza has actively explored the “combination of culture and green”.
Cultural Square is also committed to becoming a spiritual home that embraces creation and helps industries. After two years of resource raising and research and demonstration, the physical space project of the "Musical Theater Research Center" will be officially launched in 2021. In a space of nearly 2,000 square meters, a musical theater that can connect the industrial chain of performance, production, creation, and brokerage will be formed. Incubation base.

A handmade market

Around the 10th anniversary of the theater, this year, the cultural square held 300 art public welfare activities, and a total of 70,191 audiences participated. By the end of 2021, a total of 364,717 audience members have become members of the Cultural Square Theatre, a year-on-year increase of 16%, and student members have increased to 2,557.
At present, the cultural square is intensively preparing for the release of the 2022 performance season and art activity education season, and completes the annual spring agreement with the audience.