Lighthouse data shows that from April 30th to 20:00 on May 4th, the box office revenue of May 1st movies this year was 293 million yuan (including service fees).
"May 1st is the fourth largest period of the year, and its box office volume is second only to the Spring Festival, Summer and National Day. By convention, some medium-sized domestic films and large-scale imported films will specialize in the May 1st period. For example, the box office champion in 2021 is the domestic romance film "Your Wedding"; the box office champion in 2019 is the imported movie Avengers 4." A data platform analyst told the "Securities Daily" reporter.
The research report of the CICC Media team pointed out that the current audience's demand for movie viewing is still relatively rigid. If the follow-up epidemic control is effective and the theater operating rate continues to rebound, the industry is expected to gradually recover from the summer season.
The average ticket price dropped to 34 yuan
Specifically, according to Lighthouse data, the total box office revenue of May 1st movies this year was 293 million yuan, a year-on-year decrease of 82.5%; the total number of moviegoers during the schedule was 8.576 million, a year-on-year decrease of 80.62%; the total number of screenings was 1.4415 million, a year-on-year decrease of 80.62%. A decrease of 36.28%; the average ticket price is 34.2 yuan per ticket, and the fare in some cities has fallen below 30 yuan per ticket, down more than 50% from the high point at the beginning of the year.
A theater manager in East China told reporters that in order to boost attendance, the theaters under his management started promotions before the festival, and successively launched "29 yuan movie viewing package to buy movie tickets and get popcorn", "39 yuan movie viewing package for two people", etc. The event did indeed have the effect of increasing traffic.
Another person in charge of a chain theater chain said in an interview with a reporter from Securities Daily that the popularity of the May 1st gear this year is higher than expected, and the theater operating rate is now nearly 70%. The main reason for the poor box office is the supply of films. Insufficient impact. It is hoped that the epidemic can be effectively controlled before the summer season, so that new films can be released in a concentrated manner and the losses can be recovered.
The data shows that as of May 3, the total number of operating theaters nationwide was 8,206, with an operating rate of 68%. Except for Beijing, Shanghai, Jilin Province, Qinghai Province, Hebei Province, and Shanxi Province, the operating rate of theaters in other regions remained unchanged. In more than 50%, the operating rate of Sichuan Province, Shaanxi Province and other places exceeds 90%.
This year, the top 3 cities at the May 1st box office are Shenzhen, Chengdu and Chongqing, which is quite different from the Qingming file a month ago. At that time, the top 3 cities at the box office were Beijing, Guangzhou and Chengdu. In this regard, Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, told the "Securities Daily" reporter that due to the impact of the epidemic, almost all theaters in Beijing and Shanghai, the two largest "ticket warehouses" in first-tier cities, were closed, and the Pearl River Delta and Sichuan-Chongqing regions took advantage of the situation. Become a box office staple.
Light Media is the winner
In terms of content, a total of 3 new films premiered in May 1st this year, and 8 old films were re-released. The top three films at the box office during the schedule are "I Really Hate Long-distance Relationships" and "Bad Guys" released on April 29 and "Fantastic Beasts: Dumbledore's Mystery" released on April 8.
Among them, the schedule champion "I Really Hate Long-distance Relationship" is a romance film, with a total box office of 94.262 million yuan, and the film party's split account box office of 33.534 million yuan.
Zhang Rongdi said that romance films are a regular genre in May 1st. As early as 2013, the pioneering work of youth love films "To the Youth We Will Lose" was released on May 1st. In recent years, there are "Later Us" and "Later Us". Your Wedding" and other explosions. "I Really Hate Long-Distance Relationships", as the only romance film on May 1st this year, is a better choice for audiences who have formed the habit of "watching romance films in the warm spring".
It is reported that the main producers and distributors of "I Really Hate Long-distance Relationships" are Enlight Media. "Enlight Media is very experienced in youth romance films. The 2021 May 1st box office champion "Your Wedding" is from Enlight Media." A brokerage analyst who focuses on the TMT industry told reporters that compared with other types, Romance films have lower input costs and higher profit margins.
According to the first quarterly report released by Enlight Media on April 29, the company's operating income in the first quarter was 441 million yuan, a year-on-year increase of 83.94%; after excluding the impact of changes in the fair value of the partnership, the net profit attributable to shareholders of the listed company was 151 million yuan. . During the reporting period, the company's film business revenue and profit increased, and the total box office of the films involved in investment, distribution and inclusion in the box office during the reporting period was approximately 1.204 billion yuan.
In 2022, Guangguang Media has set the files and the films to be released include: "The New Order" planned to be released on July 8, and "We Look Like Love" planned to be released on August 4. In addition, in terms of film projects, "Out of the Earth" has been completed; "Deep Sea" and "Tea No. 2 Middle School" have been submitted for review; "Solid as a Rock", "Sweeping the Darkness and Seeing the Sun", "I Passed the Storm", "China Ping Pong" and "Exchange Life" ” and other films are in production.
Enlight Media said that the company has a high success rate and high return on investment in low-cost, medium- and small-scale films. The ability to acquire projects, the ability to judge projects, and the ability to control project risks continue to improve, which provides an important guarantee for the steady development of the company's live-action film business.
"From the point of view of the film lineup, the next schedule for Enlight Media will be the summer schedule. This schedule is also a popular schedule for the release of small and medium-cost domestic films. Some popular movies that were withdrawn during the year are expected to be released in the summer schedule." The above analysis The teacher further stated.
"May 1st is the fourth largest period of the year, and its box office volume is second only to the Spring Festival, Summer and National Day. By convention, some medium-sized domestic films and large-scale imported films will specialize in the May 1st period. For example, the box office champion in 2021 is the domestic romance film "Your Wedding"; the box office champion in 2019 is the imported movie Avengers 4." A data platform analyst told the "Securities Daily" reporter.
The research report of the CICC Media team pointed out that the current audience's demand for movie viewing is still relatively rigid. If the follow-up epidemic control is effective and the theater operating rate continues to rebound, the industry is expected to gradually recover from the summer season.
The average ticket price dropped to 34 yuan
Specifically, according to Lighthouse data, the total box office revenue of May 1st movies this year was 293 million yuan, a year-on-year decrease of 82.5%; the total number of moviegoers during the schedule was 8.576 million, a year-on-year decrease of 80.62%; the total number of screenings was 1.4415 million, a year-on-year decrease of 80.62%. A decrease of 36.28%; the average ticket price is 34.2 yuan per ticket, and the fare in some cities has fallen below 30 yuan per ticket, down more than 50% from the high point at the beginning of the year.
A theater manager in East China told reporters that in order to boost attendance, the theaters under his management started promotions before the festival, and successively launched "29 yuan movie viewing package to buy movie tickets and get popcorn", "39 yuan movie viewing package for two people", etc. The event did indeed have the effect of increasing traffic.
Another person in charge of a chain theater chain said in an interview with a reporter from Securities Daily that the popularity of the May 1st gear this year is higher than expected, and the theater operating rate is now nearly 70%. The main reason for the poor box office is the supply of films. Insufficient impact. It is hoped that the epidemic can be effectively controlled before the summer season, so that new films can be released in a concentrated manner and the losses can be recovered.
The data shows that as of May 3, the total number of operating theaters nationwide was 8,206, with an operating rate of 68%. Except for Beijing, Shanghai, Jilin Province, Qinghai Province, Hebei Province, and Shanxi Province, the operating rate of theaters in other regions remained unchanged. In more than 50%, the operating rate of Sichuan Province, Shaanxi Province and other places exceeds 90%.
This year, the top 3 cities at the May 1st box office are Shenzhen, Chengdu and Chongqing, which is quite different from the Qingming file a month ago. At that time, the top 3 cities at the box office were Beijing, Guangzhou and Chengdu. In this regard, Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, told the "Securities Daily" reporter that due to the impact of the epidemic, almost all theaters in Beijing and Shanghai, the two largest "ticket warehouses" in first-tier cities, were closed, and the Pearl River Delta and Sichuan-Chongqing regions took advantage of the situation. Become a box office staple.
Light Media is the winner
In terms of content, a total of 3 new films premiered in May 1st this year, and 8 old films were re-released. The top three films at the box office during the schedule are "I Really Hate Long-distance Relationships" and "Bad Guys" released on April 29 and "Fantastic Beasts: Dumbledore's Mystery" released on April 8.
Among them, the schedule champion "I Really Hate Long-distance Relationship" is a romance film, with a total box office of 94.262 million yuan, and the film party's split account box office of 33.534 million yuan.
Zhang Rongdi said that romance films are a regular genre in May 1st. As early as 2013, the pioneering work of youth love films "To the Youth We Will Lose" was released on May 1st. In recent years, there are "Later Us" and "Later Us". Your Wedding" and other explosions. "I Really Hate Long-Distance Relationships", as the only romance film on May 1st this year, is a better choice for audiences who have formed the habit of "watching romance films in the warm spring".
It is reported that the main producers and distributors of "I Really Hate Long-distance Relationships" are Enlight Media. "Enlight Media is very experienced in youth romance films. The 2021 May 1st box office champion "Your Wedding" is from Enlight Media." A brokerage analyst who focuses on the TMT industry told reporters that compared with other types, Romance films have lower input costs and higher profit margins.
According to the first quarterly report released by Enlight Media on April 29, the company's operating income in the first quarter was 441 million yuan, a year-on-year increase of 83.94%; after excluding the impact of changes in the fair value of the partnership, the net profit attributable to shareholders of the listed company was 151 million yuan. . During the reporting period, the company's film business revenue and profit increased, and the total box office of the films involved in investment, distribution and inclusion in the box office during the reporting period was approximately 1.204 billion yuan.
In 2022, Guangguang Media has set the files and the films to be released include: "The New Order" planned to be released on July 8, and "We Look Like Love" planned to be released on August 4. In addition, in terms of film projects, "Out of the Earth" has been completed; "Deep Sea" and "Tea No. 2 Middle School" have been submitted for review; "Solid as a Rock", "Sweeping the Darkness and Seeing the Sun", "I Passed the Storm", "China Ping Pong" and "Exchange Life" ” and other films are in production.
Enlight Media said that the company has a high success rate and high return on investment in low-cost, medium- and small-scale films. The ability to acquire projects, the ability to judge projects, and the ability to control project risks continue to improve, which provides an important guarantee for the steady development of the company's live-action film business.
"From the point of view of the film lineup, the next schedule for Enlight Media will be the summer schedule. This schedule is also a popular schedule for the release of small and medium-cost domestic films. Some popular movies that were withdrawn during the year are expected to be released in the summer schedule." The above analysis The teacher further stated.
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