0

Knotrope

K.

    The memory of the music world became popular: not so much nostalgia, it is better to say that a generation is missing its former self

    In the past week, the calendar of the mainland entertainment industry seems to have "regressed" by 20 years. First, Jay Chou's "Old Concert", which was re-screened online, attracted 100 million views. Later, in a variety show, nearly 40-year-old Wang Xinling copied the famous singing and dancing scene in the MV and performed his famous song "Love" You", for a time, many old songs of this "sweet leader" were "slaughtered" on multiple music platforms.
    The reason for this phenomenon can be seen from the question-and-answer jokes circulating on the Internet:
    Why is Wang Xinling so popular again?
    We post-80s and post-90s are just getting old, not dead.
    Jay Chou and Wang Xinling first became popular at the beginning of this century. At that time, most of the post-80s and post-90s were at the age of junior high school, high school or university, which is a general sense of youth. Adolescence is the stage when popular culture can bring the most profound influence and memory to people.
    Affected by the new crown pneumonia epidemic, many musicians have held their concerts online in the past two years. Although this form will lead to a lack of presence, the cross-space resonance that cannot be achieved in offline concerts appears unexpectedly. Taking Jay Chou's "Rescreening" as an example, people interact on social platforms while listening to songs. Even two people who will never meet in their lifetimes can match through similar youth passwords and enter a certain area in each other's hearts. .
    In addition to collective memory and common imagination, there is another important reason why the post-80s and post-90s generation can suddenly think about how to support Jay Chou and Wang Xinling. Those songs have awakened their private memories from many years ago. These memories may be about friendship or love, maybe sweet or green, but they are both pure and warm.
    In a sense, the songs people listened to when they were young and the singers they loved left their traces in their hearts. When they reappeared as they did at that time, they would psychologically respond to the reappearance of youth, so Rather than saying that the recent entertainment industry is nostalgic, it is better to say that a generation is nostalgic for their former self.
    Cultural symbols are not exclusive products of the post-80s and post-90s generation. A few days ago there was sad news that musician Shen Qing died in a car accident. Most of the people who miss him online are those born in the late 1970s. As a representative of campus folk songs, the song "Youth" released by Shen Qing in 1992 was a golden song in the hearts of young people at that time. Guitars, love letters, and fluttering white clothes were their spiritual totems that were always stored in their hearts.
    Going back in the same way, the post-80s and post-90s can understand why their parents still miss the "old cannon" Cui Jian; looking down, after more than ten years, the youthful post-00s and even post-10s will also be stored. "Memories" will also be regarded as "monsters" by young people in the future: Who are these "old people" crazy for?
    For some time now, "archaeology" has been blowing in all areas of the entertainment industry. Some people say that this shows the decline of music, variety shows and other fields in the past ten years. This is not unreasonable, but you must know that there will always be a spiraling image in the development of things, and "turning red" can be regarded as a path for the development of the industry. For example, some powerful middle-aged actors in recent years have been seen through their popularity. Arrived, and thus encountered a "scenario" good work.
    In fact, there have always been nostalgic and returning shows, but whether they are actively transforming or sticking to the old way, whether the artists can continue to surprise the public with new things, and whether they can become popular again, I am afraid that it is difficult for anyone to predict. After all, it is a matter of the market. , is futuristic, and it can be expected that we always have to move forward.
    The re-emergence of "youth" is only because people still have feelings of refusal to forget, especially in the days when alternatives can't shake them.

    Comments

    Leave a Reply

    + =