The wave of social games such as room escape and script killing has not yet receded. The changes in young people's consumption preferences have directly affected the creative path of the content industry. On May 27, the immersive plot reasoning variety show "Let's Start Reasoning" was launched. Six players, Bai Yu, Liu Yuning, Song Zuer, Zhou Shen, Zhou Keyu, and Guo Qilin, moved into "Apartment No. 11" as new residents, but witnessed an accident that day, thus starting the plot reasoning.
Recently, The Paper reporters were invited to participate in the "house viewing party" of Apartment No. 11 to start the reasoning of the first phase of the case in advance. Duo Xiaomeng, the producer of the "Let's Reason" program, shared the platform's creation of reasoning programs and the construction of variety show IP, and communicated with the media on story construction and artist co-creation.
The audience has high requirements for the logic and plot reversal of reasoning variety shows
The background of "Let's Reason" is set in the peculiarly shaped apartment No. 11. In the prologue, six new tenants with different identities come to the apartment, and are greeted by the golden agent Teng (played by Shen Teng) and the manager Xiao He (played by He Yunchen) as representatives of the professional property team. But on the day of check-in, there were blood drips from the ceiling and a fall from the building. The hidden secrets of Apartment 11 caused everyone's speculation and reasoning.

Shen Teng as a real estate agent

Previously, Duo Xiaomeng was better known to the audience for his deep participation in rookie selection programs such as "Creation Camp". For the first time, he said that he was "slapped in the face": "Mizong is different from other variety shows. It can completely independently construct its own world view system, so as to design and complete the stories and highlights of the show." After more than a year Research, he found that the users who love to watch fanzong are more sticky, have stronger spending power, and have high value to the video platform. At the same time, in the process of consuming content, such users also have high requirements for the logic and plot reversal of the underlying story of the program, which increases the difficulty of creating "Let's Reason".
When asked why "Apartment No. 11" was used to build a story, Duo Xiaomeng said: "This building is a commercial-residential integrated apartment, and the richness of the stories in it can be increased. The apartment is familiar to everyone. environment, so the stories that can happen in the apartment are in line with the logic of the current world view. For the audience, the content of the program does not have a high acceptance threshold and can be well substituted.”

The original site of "Apartment 11" was a winery that had been idle for many years in the suburbs of Yantai

Different from most of the myths that were born in the studio, the original site of "Apartment 11" was a winery that had been idle for many years in the suburbs of Yantai. When the program team selected the site, they were immediately attracted by its extremely suspenseful internal structure. After the construction of the venue was completed, many delicate organs were designed inside.
Every role is a co-creation of the artist
Before the start of recording, the ten episodes of "Let's Reason" have been written. The 200,000-word story connects nearly 100 characters with stories. Each character has his own story line in the apartment. Interlocking.

From left to right: Song Zuer, Guo Qilin, Zhou Keyu, Liu Yuning, Bai Yu, Zhou Shen

"We will ensure that the plot logic of the big story is built in a logical system, and the characters are 'filling meat' for this apartment building. Each character is a co-creation of the artist." For example, Bai Yu plays the face The shop owner "Bai Sanwan", the mystery novelist "Guo Baoyou" played by Guo Qilin, and the sweet tooth "Zhou Keke" played by Zhou Shen... Obviously the artist has put his hobby or ideal into the character design.
Duo Xiaomeng introduced that the basic logic in the selection of artists is that the artists should be interested in this category, followed by the natural relationship between the artists, and there is a sense of aggregation between them. He also had in-depth communication with artists on character co-creation. For example, Bai Yu likes to ride motorcycles in reality, so his character in Apartment No. 11 also has this feature, and his story line also carries motorcycles. played an important role.
When it comes to the performance of artists, he said that everyone has something that surprises him: "Song Zuer is the most courageous girl I know, and she is very good at picking up troubles, which surprises me; Guo Qilin is smart, The expressive ability is very strong, and the reasoning ideas are very clear. The first issue can be said to be handy. I think he is a huge treasure of reasoning content; Liu Yuning is 1.89 meters tall, and he was afraid to shrink into a ball in the secret room and hug Zhou Shen together. I don't dare to move, the picture is very interesting and the contrast is huge; I became familiar with Zhou Keyu when recording "Creation Camp 2021", but I never knew that his logic was so strong, and he was very good at reasoning. I believe the audience will see it. You will be as pleasantly surprised as I am later.”