Cinema is about to officially return to Shanghai life.
Since its closure on March 10 this year, the cinema has disappeared from the lives of Shanghai residents for more than 100 days. As the most important first-tier ticket warehouse city in the country, the absence of Shanghai cinemas has directly caused the national movie market to enter a downturn. A large number of high-quality domestic films were withdrawn, and the three small long holidays of Qingming, May Day and Dragon Boat Festival, due to the absence of leading films, the box office market has not improved. Until June 10th, the release of "Jurassic World 3" brought new life to the theater, and "Life Events" released on June 24th made domestic films become the focus of theaters again. The enthusiasm for watching movies during the summer vacation has been activated, and the Shanghai Cinema is coming back at the right time.
According to the "Guidelines for Epidemic Prevention and Control of Film Screening Venues in the City (July 2022 Edition)" formulated by the Shanghai Film Bureau, Shanghai film screening venues must reopen under the premise that various prevention and control measures are effectively implemented.
After a long wait, how to make preparations before the theater resumes work and provide audiences with a safe and secure viewing environment, the theater will also make adequate preparations.
According to the "Guidelines", theaters need to arrange the organization and management of employees returning to work before reopening. All staff will be vaccinated against COVID-19 in the whole process in accordance with the principle of "accommodating as many as possible", and conduct whole-process drills according to the epidemic prevention plan and emergency plan.
At the same time, the city's cinemas must conduct a comprehensive disinfection of environmental facilities, and conduct comprehensive cleaning and disinfection of all places, facilities and equipment.
Shanghai citizens are no strangers to facilities such as venue codes and digital sentries. Since 2020, cinemas are the first public places to set up these facilities.
The attendance rate for the opening of the theater is limited to 50%, and online real-name ticket sales are adopted. When making online reservations, audiences also need to make a commitment to their health before watching the movie. The setting of the ticketing system for the seats in the theater has also been arranged in advance in the preparations for the resumption of work.
As early as the middle of this month, the Shanghai Distribution and Projection Association has organized online training and organized various theaters to do a good job in the maintenance of projection facilities and equipment. The movie projection equipment is expensive, and technical experts have also provided "mining clearance" guidance in advance for the small failures that may be caused by the equipment not being turned on for a long time. The association also cooperated with several major national projection equipment manufacturers such as Shanghai Film Technology Factory to provide the "Projection Equipment Inspection and Maintenance Guide". Technical experts explained in detail the projector, server, 3D system, sound reproduction system, screen system, seat system, The maintenance process of the TMS system ensures that the audience can still get the most perfect viewing experience when they enter the theater.
The resumption of business is just the beginning. After the movie screening venues are reopened, theaters are also facing the challenge of normalized prevention and control.
In this regard, the relevant competent departments stipulate the norms for the daily health monitoring and management of employees. In addition to wearing masks correctly, staff who are in close contact with the audience need to wear gloves, and staff who have direct contact with the audience are required to undergo nucleic acid testing every day. Daily cleaning and disinfection, cleaning and disinfection of air-conditioning ventilation systems, and increasing fresh air. During breaks, focus on the disinfection of public areas such as seat armrests, door handles, and toilets, keep records of disinfection, appropriately extend the break time between venues, and leave enough time for disinfection and ventilation. The "standard" measures will also continue.
Audiences must still measure their body temperature and scan the theater code or digital sentinel to check the negative nucleic acid test results within 72 hours. If there is only a nucleic acid sampling certificate within 24 hours without a negative result, or only a negative result of the on-site antigen, it is not allowed to enter the venue. Those who do not wear a mask and whose body temperature is ≥37.3°C cannot enter the theater.
Due to the special environment, the cinema is still unable to provide beverages and food for the time being. The staff will make no less than two inspections between the venues, and the audience will need to cooperate more at that time.
Not long ago, the "China Film News" released statistics that since the outbreak of the new crown epidemic, there has been no clustered epidemic in my country's cinemas. Industry experts believe that this not only reflects the cinema's determination to effectively implement local epidemic prevention policies, but also verifies the relative reliability of the cinema's various hardware facilities and past epidemic prevention measures.
Taking multiple measures to help theaters recover
Released at the same time as the reopening of theaters, there are also a series of rescue policies for theaters launched in Shanghai.
From March 10, movie theaters across the city have been actively cooperating with epidemic prevention and control to suspend business. The Shanghai Film Bureau has carried out three rounds of surveys and surveys on the city's cinema industry. After sufficient research, focusing on the difficulties faced by film companies in resuming business, a series of targeted relief policies have been launched, and multiple measures have been taken to help cinemas resume work and business. The subsidy for the closure of theaters due to the epidemic and the issuance of subsidies for the resumption of work and the market of theaters will effectively relieve the operating difficulties of theaters, reduce the impact of the epidemic on theaters, and promote the early recovery of the city's theater industry.
In the "Implementation Opinions on Promoting the Stable and Healthy Development of the Cinema Industry in this City" formulated and issued by the Shanghai Film Bureau, the specific policies proposed include that the special fund for the development of Shanghai's national film industry will be temporarily suspended due to epidemic control and resumed in a timely manner in accordance with the city's unified deployment. The operating franchised commercial theaters will be given a one-time financial subsidy; the film development support fund of the Shanghai Cultural Development Foundation will provide resumption subsidies to the franchised commercial theaters that meet the requirements of epidemic prevention and control and resume operations in a timely manner in accordance with the city's unified deployment. The Shanghai Film Distribution and Projection Industry Association will coordinate and help companies implement the housing rent reduction and exemption policy in accordance with relevant policies and regulations to ensure that the rent-free measures benefit the cinema industry.
At the same time, all parties in the industry chain are encouraged to launch preferential activities for film consumption; the Shanghai Film Distribution and Projection Industry Association will organize various film festivals, and coordinate with relevant departments of the city and district, as well as major business districts and commercial complexes to regard film consumption as a post-epidemic The important content of promoting the growth of consumption in the whole society shall be incorporated into relevant policies and activities, and various parties shall be linked to promote the recovery of the film market as soon as possible.
The "Opinions" also pointed out that the cinema industry should implement policies related to employment and job stabilization and fulfill social responsibilities. Enterprises can apply to the competent departments of human resources and finance at all levels for post-stabilization subsidies; the subsidy for the resumption of work and market resumption of theaters must be used first for labor costs; theaters can also apply to relevant departments at all levels for subsidies for epidemic prevention and sterilization in 2022.
At the same time, in order to help theaters overcome the difficulties of the epidemic, ease the difficulty of capital turnover, and achieve stable and healthy development, focusing on the current difficulties of theaters such as "less assets, high debt, and expensive financing", financial products such as "Shenying Loan" and "Huiying Guarantee" are all available. It has been launched and optimized one after another. All competent departments should speed up the approval process for the “Wenjinhui” cultural and creative financial special service, so as to alleviate the financing difficulties of the industry and reduce financing costs; at the same time, continue to innovate cultural and financial service products, and link up with the city’s cultural and creative sub-branches and the government. Financial institutions such as sexual financing guarantee institutions have increased credit lending to the cinema industry.
SFC Shanghai International Cinema (Dongchuan Branch) has successfully applied for a credit line of 550,000 yuan for the “Anti-epidemic Resumption Loan” launched by China Construction Bank Shanghai Branch for movie theaters in the city. The person in charge of the theater’s finance said: “The anti-epidemic resumption loan process is simple and efficient. It only takes half a day to fill in a few forms, and you can determine your own credit limit, which greatly relieves the financial pressure of labor and water and electricity in the early stage of the theater’s resumption. Waiting for the theater After the official resumption of work, funds will be withdrawn as needed to ensure full utilization of funds.”
Since its closure on March 10 this year, the cinema has disappeared from the lives of Shanghai residents for more than 100 days. As the most important first-tier ticket warehouse city in the country, the absence of Shanghai cinemas has directly caused the national movie market to enter a downturn. A large number of high-quality domestic films were withdrawn, and the three small long holidays of Qingming, May Day and Dragon Boat Festival, due to the absence of leading films, the box office market has not improved. Until June 10th, the release of "Jurassic World 3" brought new life to the theater, and "Life Events" released on June 24th made domestic films become the focus of theaters again. The enthusiasm for watching movies during the summer vacation has been activated, and the Shanghai Cinema is coming back at the right time.
"Life Events" poster
The occupancy rate is 50%, and the cinema is fully preparedAccording to the "Guidelines for Epidemic Prevention and Control of Film Screening Venues in the City (July 2022 Edition)" formulated by the Shanghai Film Bureau, Shanghai film screening venues must reopen under the premise that various prevention and control measures are effectively implemented.
After a long wait, how to make preparations before the theater resumes work and provide audiences with a safe and secure viewing environment, the theater will also make adequate preparations.
According to the "Guidelines", theaters need to arrange the organization and management of employees returning to work before reopening. All staff will be vaccinated against COVID-19 in the whole process in accordance with the principle of "accommodating as many as possible", and conduct whole-process drills according to the epidemic prevention plan and emergency plan.
At the same time, the city's cinemas must conduct a comprehensive disinfection of environmental facilities, and conduct comprehensive cleaning and disinfection of all places, facilities and equipment.
Shanghai citizens are no strangers to facilities such as venue codes and digital sentries. Since 2020, cinemas are the first public places to set up these facilities.
The attendance rate for the opening of the theater is limited to 50%, and online real-name ticket sales are adopted. When making online reservations, audiences also need to make a commitment to their health before watching the movie. The setting of the ticketing system for the seats in the theater has also been arranged in advance in the preparations for the resumption of work.
As early as the middle of this month, the Shanghai Distribution and Projection Association has organized online training and organized various theaters to do a good job in the maintenance of projection facilities and equipment. The movie projection equipment is expensive, and technical experts have also provided "mining clearance" guidance in advance for the small failures that may be caused by the equipment not being turned on for a long time. The association also cooperated with several major national projection equipment manufacturers such as Shanghai Film Technology Factory to provide the "Projection Equipment Inspection and Maintenance Guide". Technical experts explained in detail the projector, server, 3D system, sound reproduction system, screen system, seat system, The maintenance process of the TMS system ensures that the audience can still get the most perfect viewing experience when they enter the theater.
The resumption of business is just the beginning. After the movie screening venues are reopened, theaters are also facing the challenge of normalized prevention and control.
In this regard, the relevant competent departments stipulate the norms for the daily health monitoring and management of employees. In addition to wearing masks correctly, staff who are in close contact with the audience need to wear gloves, and staff who have direct contact with the audience are required to undergo nucleic acid testing every day. Daily cleaning and disinfection, cleaning and disinfection of air-conditioning ventilation systems, and increasing fresh air. During breaks, focus on the disinfection of public areas such as seat armrests, door handles, and toilets, keep records of disinfection, appropriately extend the break time between venues, and leave enough time for disinfection and ventilation. The "standard" measures will also continue.
Audiences must still measure their body temperature and scan the theater code or digital sentinel to check the negative nucleic acid test results within 72 hours. If there is only a nucleic acid sampling certificate within 24 hours without a negative result, or only a negative result of the on-site antigen, it is not allowed to enter the venue. Those who do not wear a mask and whose body temperature is ≥37.3°C cannot enter the theater.
Due to the special environment, the cinema is still unable to provide beverages and food for the time being. The staff will make no less than two inspections between the venues, and the audience will need to cooperate more at that time.
Not long ago, the "China Film News" released statistics that since the outbreak of the new crown epidemic, there has been no clustered epidemic in my country's cinemas. Industry experts believe that this not only reflects the cinema's determination to effectively implement local epidemic prevention policies, but also verifies the relative reliability of the cinema's various hardware facilities and past epidemic prevention measures.
Taking multiple measures to help theaters recover
Released at the same time as the reopening of theaters, there are also a series of rescue policies for theaters launched in Shanghai.
From March 10, movie theaters across the city have been actively cooperating with epidemic prevention and control to suspend business. The Shanghai Film Bureau has carried out three rounds of surveys and surveys on the city's cinema industry. After sufficient research, focusing on the difficulties faced by film companies in resuming business, a series of targeted relief policies have been launched, and multiple measures have been taken to help cinemas resume work and business. The subsidy for the closure of theaters due to the epidemic and the issuance of subsidies for the resumption of work and the market of theaters will effectively relieve the operating difficulties of theaters, reduce the impact of the epidemic on theaters, and promote the early recovery of the city's theater industry.
In the "Implementation Opinions on Promoting the Stable and Healthy Development of the Cinema Industry in this City" formulated and issued by the Shanghai Film Bureau, the specific policies proposed include that the special fund for the development of Shanghai's national film industry will be temporarily suspended due to epidemic control and resumed in a timely manner in accordance with the city's unified deployment. The operating franchised commercial theaters will be given a one-time financial subsidy; the film development support fund of the Shanghai Cultural Development Foundation will provide resumption subsidies to the franchised commercial theaters that meet the requirements of epidemic prevention and control and resume operations in a timely manner in accordance with the city's unified deployment. The Shanghai Film Distribution and Projection Industry Association will coordinate and help companies implement the housing rent reduction and exemption policy in accordance with relevant policies and regulations to ensure that the rent-free measures benefit the cinema industry.
At the same time, all parties in the industry chain are encouraged to launch preferential activities for film consumption; the Shanghai Film Distribution and Projection Industry Association will organize various film festivals, and coordinate with relevant departments of the city and district, as well as major business districts and commercial complexes to regard film consumption as a post-epidemic The important content of promoting the growth of consumption in the whole society shall be incorporated into relevant policies and activities, and various parties shall be linked to promote the recovery of the film market as soon as possible.
The "Opinions" also pointed out that the cinema industry should implement policies related to employment and job stabilization and fulfill social responsibilities. Enterprises can apply to the competent departments of human resources and finance at all levels for post-stabilization subsidies; the subsidy for the resumption of work and market resumption of theaters must be used first for labor costs; theaters can also apply to relevant departments at all levels for subsidies for epidemic prevention and sterilization in 2022.
At the same time, in order to help theaters overcome the difficulties of the epidemic, ease the difficulty of capital turnover, and achieve stable and healthy development, focusing on the current difficulties of theaters such as "less assets, high debt, and expensive financing", financial products such as "Shenying Loan" and "Huiying Guarantee" are all available. It has been launched and optimized one after another. All competent departments should speed up the approval process for the “Wenjinhui” cultural and creative financial special service, so as to alleviate the financing difficulties of the industry and reduce financing costs; at the same time, continue to innovate cultural and financial service products, and link up with the city’s cultural and creative sub-branches and the government. Financial institutions such as sexual financing guarantee institutions have increased credit lending to the cinema industry.
SFC Shanghai International Cinema (Dongchuan Branch) has successfully applied for a credit line of 550,000 yuan for the “Anti-epidemic Resumption Loan” launched by China Construction Bank Shanghai Branch for movie theaters in the city. The person in charge of the theater’s finance said: “The anti-epidemic resumption loan process is simple and efficient. It only takes half a day to fill in a few forms, and you can determine your own credit limit, which greatly relieves the financial pressure of labor and water and electricity in the early stage of the theater’s resumption. Waiting for the theater After the official resumption of work, funds will be withdrawn as needed to ensure full utilization of funds.”
"Mozart in Outer Space" poster
At present, the operating rate of theaters across the country has recovered to more than 80%. As the summer season continues to heat up, there have been many popular new films including "You Are My Spring", "The Detective War", "Learning Dad" and "Mozart in Outer Space". File. For theaters, high-quality content is the most important bargaining chip to attract audiences back. In addition to finalizing new films, the State Film Administration also organized the screening and broadcasting of the top 20 outstanding films to welcome the party in July, including the "Changjin Lake" series, "The Wandering Earth", "Operation Red Sea", "Miracle · Stupid Child" and "Winning the Championship" ”, “King Kong River” and “My Motherland and Me”, the main theme masterpieces that have received double certification at the box office and word of mouth in recent years will also return to the theater. At the same time, the films that are being released are also expected to extend the release period, attracting more audiences to the theater to make up for the missed spring.Related Posts