July 1, 2022 is the 101st anniversary of the founding of the Communist Party of China. At 8 p.m. that night, Leyou Channel, a subsidiary of SMG, will launch the special program "Red Engine, Stimulate the Vitality of the City" - "Journey to the First Heart of July 1st".

"July 1st Heart Journey" special program

The Leyou Channel will lead the audience to travel around a red line connected by the first, second, and four memorial halls of the first batch of red national 5A-level tourist attractions in Shanghai, as well as many red resources. The "Original Heart" journey of the city's glory.
The newly unveiled Leyou channel is a professional TV channel specially created to serve the field of cultural tourism. The Shanghai local standard definition channel number is 15 and the high-definition channel number is 215. Leyou Channel is based in Shanghai, serving the national and even global cultural tourism industry promotion and project operation. In the post-epidemic era, the recovery of the domestic tourism industry has injected a booster.

Screenshot of "Four Seasons Shanghai"

Leyou Channel's program setting scope focuses on culture and tourism, and is positioned to shape the city's image, promote tourism resources, and support industry services. Cultural tourism-related boutique programs, serving cultural and tourism enthusiasts across the country. Including the classic cultural and tourism information column "Four Seasons Shanghai", which is an official cooperation column of the Shanghai Municipal Bureau of Culture and Tourism, based in Shanghai, comprehensively and in-depth reports on important tourism events all over the country, and promotes the tourism resources owned by Shanghai to the whole country. Get a quick taste of Shanghai's fresh, trendy, charming and varied urban landscape.

Screenshot of "A Bowl of Fireworks on Earth"

The ace humanities and gourmet column "A Bowl of Fireworks on Earth" builds a dream paradise for gourmets. Through short videos, we will learn from each other's strengths and cooperate with catering companies to form distinct themes of "food+" and "+food". A series of publicity matrices will enhance the characteristics of Shanghai cuisine and attract tourists from all over the world to experience Shanghai-style life in Shanghai. In 2022, Leyou Channel will also create a short video of the character version of "A Bowl of Fireworks on Earth" that can reflect the life attitude of ordinary people, and pay attention to more places full of fireworks in the world.
At the same time, Leyou Channel also launched a new special documentary program "Shanghai Style Urban Archaeology" and "Intangible Cultural Heritage New Experience": the TV column "Shanghai Style Urban Archaeology" focuses on reading buildings and one river and one river, showing the urban culture represented by these archaeological achievements and spiritual outlook; "Intangible Cultural Heritage New Experience" focuses on Shanghai-style intangible cultural heritage and the ancient town of Shanghai, through the lens to show the ingenuity of the intangible cultural heritage of "choose one thing for a lifetime", as well as the long-standing Chinese culture behind the intangible cultural heritage.
In addition, Leyou Channel also sets up a boutique quarterly documentary column "Discovering New Shanghai", a popular fashion information column "Xiu Se", a cultural and tourism promotion column "Looking for Destinations", "Beautiful Yangtze River Delta", "Walking the World" and "Walking in China" "Art New Space", "Exploring the World", etc. At the same time, Leyou Channel also operates IPs such as "Shanghai Museum Academy" and "Songjiang City Open Air Museum".