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    The 1 yuan live broadcast of the dance drama "Awakening Lion" attracted attention, and more than 3 million viewers poured into the live broadcast room

    A normal offline performance had to be cancelled due to the epidemic. After switching to online live broadcast, it has become a nationally concerned performance event. On the evening of July 21, the Guangzhou Song and Dance Theater's large-scale dance drama "Awakening Lion" was originally scheduled to be performed at the Sichuan Grand Theater. The stage has been set up, and the actors have completed the combination of the stage and faced cancellation. The theater and the theater finally decided to try to change the front line. , launched an online live broadcast, and charged a nominal "admission fee" of one yuan. I don't want this live broadcast to attract nationwide attention. Not only did the entire industry continue to forward and refresh the screen for a day, but more than 3 million viewers poured into the live broadcast room that night. poster

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    Online audiences come from all over the country, some originally planned to watch the drama offline, and many are paying attention to dance dramas for the first time. After the performance, Sichuan Grand Theater and "Wake Up Lion" even appeared on Weibo's hot search. Many audience members expressed comments of "too worth", "moved" and "tears" to the performance.
    At a time when the epidemic continues to affect the performance industry, online live broadcasts seem to have become a new normal. However, this "Waking Lion" attracted far more attention than expected, and was therefore considered by many to be a successful case of online performances. "Wake Up Lion" stills

    "Awakening Lion" stills

    "Awakening Lion" stills

    "Awakening Lion" stills


    The dance drama "Awakening Lion" is a work created and premiered by Guangzhou Song and Dance Theater in 2018, and it is also a work that has a great influence across the country. Since its inception, the play has always been a double harvest in the word-of-mouth market. It has not only won many awards, including the 11th Chinese Dance "Lotus Award" Dance Drama Award, but has also triggered a box office boom wherever it goes. The play is also the first large-scale stage play in China with the theme of "Awakening Lion", an important representative of intangible cultural heritage and Lingnan culture. The whole play is based on the anti-British struggle in Sanyuanli, with the theme of national awakening. It tells the story of Guangdong Awakening Lion with dance, showing the two lion dance teenagers facing love, hate, hatred, family and country, and different life choices. Self-awareness and growth. The play integrates various cultural symbols that are representative of Lingnan, such as lion dance, Nanquan, Cai Lifoquan, big head Buddha, Yingge dance, etc., to create a unique dance vocabulary.
    The performance of "Awakening Lion" at the Sichuan Grand Theater is to participate in the "National Excellent Dance Drama Invitational Performance" jointly sponsored by the Literature and Art Bureau of the Propaganda Department of the Central Committee, the Chinese Dancers Association, and the Propaganda Department of the Sichuan Provincial Committee of the Communist Party of China. It was originally scheduled for July 21. , two performances on the 22nd. All the cast and crew of the crew came to Chengdu last weekend to complete the complex set-up work. Just when the synthesis stage was completed, the performance had to be cancelled due to the sudden epidemic.
    In fact, this is the second time that Chengdu audiences have "passed by" with "Wake Up Lion". Last winter, the play was supposed to be staged at the Sichuan Grand Theater. Due to epidemic prevention and control reasons, it was finally performed after 8 months. When I came to this stage, but faced the cancellation of the performance again under the condition of "everything is ready", neither the theater nor the theater did not want to give up lightly. It is reported that after a night of thinking and research on the evening of July 19, the Sichuan Grand Theater decided to move the performance to the "cloud online", and Guangzhou Song and Dance Theater also hit it off and agreed to the online live broadcast plan. "Awakening Lion" stills

    "Awakening Lion" stills

    "Awakening Lion" stills

    "Awakening Lion" stills


    Unlike many free live broadcasts, this show charges a nominal fee of 1 yuan, which has inspired more attention and support. In the eyes of many viewers, 1 yuan may be the smallest unit of payment, but it has gained a high-quality performance and expressed support for the performance. Liu Chuan, general manager of the Sichuan Grand Theater, also said that the price of 1 yuan also has its own considerations. Although it is a performance for the benefit of the people, it cannot be free of money, and it cannot be too expensive. "We are the people's theater. '1' expresses the theater's lifelong artistic pursuit, and the meaning of its life is for the people." He also bought 100 tickets for his friends to thank them for their support for theater art.
    To the surprise of the organizers themselves, after the information of this live broadcast was released, it aroused widespread attention and forwarding, and was even swiped inside and outside the industry on the same day.
    The relevant staff of Guangzhou Song and Dance Theater told The Paper that when the offline performance was canceled, they were moved by the messages of many Chengdu audiences, and the enthusiasm of the audience was also an important reason for the live broadcast of the performance. But after the news of the live broadcast was released, viewers from all over the country "flooded", expressing their support for buying tickets to watch the drama, and even the number of orders placed on the derivative micro-shop of "Awakening Lion" also increased temporarily. The number of people in the live broadcast room reached 3.189 million

    The number of people in the live broadcast room reached 3.189 million

    That night, the final number of viewers in the live broadcast room was fixed at 3.189 million. Among these audiences, some are fans who have paid attention to "Awakening Lion", and many are audiences who have been fans of other dance drama circles in recent years. There are also many "passers-by" who are attracted by various circles of friends. That night, in the face of the empty theater, the crew of "Awakening Lion" presented a very high-quality performance.
    It is reported that this "Wake Up Lion" is also the first time that Sichuan Grand Theater has tried paid live broadcast. In the middle of the performance, the live broadcast platform even "couldn't squeeze in" because of too many people. There are even some inaccessible problems caused by technical problems. However, in the online comments after viewing, many viewers felt that it was "too worth it" to watch such a "burning" and "beautiful" dance drama for one yuan. Some audience members said, "We clap and cry at home", "During the epidemic, 3 million people can gather online to watch the performance, which is very warm and gratifying."
    While the audience was moved by the performance, many people related to the performance also said that when they saw the news of the live broadcast, they felt a little bit sad and a little tragic. Under the epidemic, the performance industry is full of uncertainties, and this performance is also a microcosm of the current state of the industry to some extent. No matter how successful the live broadcast is, the audience and people in the performance industry have expressed the hope that they can gather in the theater as soon as possible. Because the performance of the scene, can not be replaced by any online.

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