Qixi Festival was originally a "Qiao Qiao" festival, but because of romantic myths and legends, it has now been transformed into a Valentine's Day with a strong Chinese style. Now that the Qixi Festival is approaching, major brands will not miss this season of expressing love, and they have used their hearts in jewelry creation and design. Whether it is the special "Qixi Festival theme color" or the beautiful meaning hidden in the details, it is fascinating to see the ingenuity.
as bright as hydrangea
"On the occasion of the Qixi Festival, the Cowherd and the Weaver Girl meet on the Magpie Bridge, when the hydrangea (purple hydrangea) is in full bloom, so it is also named 'Purple Valentine's Day'." This year, major jewelry brands have chosen a theme for the Qixi Festival. Although there is not only one color of hydrangea that is still blooming on Qixi Festival, this special purple color does make Qixi Festival a little more Chinese than romantic.
Now that the theme color has been selected, of course, it must be applied to the Tanabata limited jewelry. This year, Tiffany released the global limited edition Tiffany T Smile amethyst necklace for Qixi Festival, and joined hands with Tiffany brand ambassadors Gong Jun and Tong Yao to perform together. As one of Tiffany's iconic works, the Tiffany T Smile collection sublimates charming smiles with artistic language and freezes every beautiful moment. The new Tanabata limited edition Tiffany T Smile necklace interprets the classic design with interesting colors, and integrates amethyst with romantic meaning into simple lines to convey sincere love.

Tiffany & Co. Tiffany Tanabata Global Limited Edition Tiffany T Smile Amethyst Necklace

In the new advertising blockbuster, Tiffany brand ambassadors nursery rhyme and Gong Jun wear Tiffany T Smile amethyst necklaces, matching Tiffany T series bracelets and rings. Love" romantic expression.

Tiffany brand ambassadors Tong Yao and Gong Jun perform the new Qixi advertising blockbuster

Dare to love, it should be red hot
If there is a color that can describe the throbbing of the heart that falls in love at first sight and is in the middle of the heart, the warm red like coral must be the most suitable color. This year, Chopard continues to present the new My Happy Hearts jewelry collection with carnelian, adding a richer meaning to the iconic heart shape. The My Happy Hearts collection creates exquisite accessories with passionate carnelian, pure and gentle mother-of-pearl, sparkling and clear diamonds, and rose-colored 18K gold and white gold in line with Chopard's sustainable development and social responsibility philosophy. Wearing it alone or in combination, it can bring a variety of playful collocation inspiration, creating a space for imagination full of infinite fun. Chopard also invited brand ambassador Zhang Zifeng's dynamic interpretation, showing a free and changeable modern attitude, conveying the splendid power of joy and ease.

Chopard brand ambassador Zhang Zifeng embellished the shape with the My Happy Hearts series of jewelry. The exquisite and delicate iconic heart shape interprets a free and cheerful heart of joy, conveying free and easy power.

Cartier Les Berlingots de Cartier collection of jewelry

Youth dating is like an adventure, and surprises always come in an instant. Just like the Les Berlingots de Cartier series of jewelry, inspired by traditional French confectionery, it creates a geometric beauty with simple lines and a pair of rivets at both ends, in line with the Cartier style. The Chinese Qixi Festival limited edition launched this time combines translucent pink chalcedony and red jasper with matte texture. The color contrast is dazzling and dynamic, and at the same time triggers the imagination of candy-like sweet taste.
The exquisite design that can be rotated is the representative element of the Piaget Possession series, and it also represents a creative shape and a profound meaning that goes round and round. This year's Qixi Festival, Piaget joined hands with Possession Shilai series ambassador Yu Shuxin to express a different kind of fun and infinite joy.

Yu Shuxin's playful stacking of Piaget's Possession to run a series of jewelry and watches

Possession's rich selection of rings, bracelets, earrings, necklaces and watches encourages creativity. Among them, the crimson clear ruby, the iridescent mother-of-pearl, or the dazzling crystal diamonds are all building bridges for lovers to express their love for each other, and decorate important seasons and unforgettable moments in life with selected products .
Always make her heart pink
The melody of love is getting better and better, and the world in front of you is also covered with a charming pink halo. Needless to say, the romance of pink is naturally a moving color for jewelry craftsmen to express their love. This year, Bulgari used pink gemstones to interpret the Divas' Dream series of special necklaces for Valentine's Day. The fan-shaped pattern is used to outline the moving curves, and the pure mother-of-pearl implies pure love. Inlaid with pink diamonds and surrounded by pink sapphires, it adds brilliance to the time spent together, creating an enchanting romantic atmosphere.

Yang Yang and He Ruixian interpret the Bulgari Divas' Dream series of Valentine's Day special necklaces.

The romantic departure of Qixi Festival, the sweetness of pink arrives gracefully. The deep affection of love germinates in the heart, grows in the promise, transforms and sublimates into eternity. This year, De Beers Jewelry joined hands with brand spokesperson Cai Xukun to express the love of Qixi Festival with a smart butterfly series.

De Beers brand spokesperson Cai Xukun interprets the butterfly series

Cai Xukun's high-end jewelry series highlights novel and unique details through the hollow butterfly wing design, and captures the graceful and agile beauty of monarch butterfly habitat with elegant and delicate diamond inlay design. The fancy color diamond ring sets off the bright gesture of the butterfly's wings in magnificent colors: the new fancy pink diamond ring is like a butterfly perched on the fingertips, with light and shadow flowing and splendid. White diamond tiaras and necklaces are detachable, giving the wearer a variety of styling possibilities. The brooch can be worn as a single item or with an 18K white gold diamond necklace, where the butterfly is lightly dangled from the diamond chain; the white diamond headpiece rests like a butterfly in the hair, and the butterfly can be detached and worn as a diamond hairpiece.