Blue sea and blue sky, see July Island again. On July 26, the second Consumer Expo officially kicked off in Haikou City, Hainan Province. With the theme of "sharing opportunities for opening up and creating a better life together", this year's Consumer Expo is committed to building an important platform for promoting high-level opening to the outside world, promoting dual circulation at home and abroad, and leading global consumer fashion. The Expo also attracted watch and jewelry brands from China and Switzerland, and brought a lot of special new products in 2022, showing the trend and new fashion of jewelry watches.
Rejuvenate Oriental Rhythm
In recent years, with the increasing influence of traditional Chinese elements on the international stage, the popularity of the national tide has also increased, demonstrating the growing cultural self-confidence. At the site of the Consumer Expo, the Yuyuan Pavilion with a very traditional Chinese style and the Shanghai Pavilion with a fresh blue and white tone attracted a large number of exhibitors with two distinct styles of shuttle between tradition and modernity. As a representative brand of domestic watches, Shanghai Watch exhibited a total of 34 products, responding to the "fine line positioning" of the Consumer Expo with four series of fine watches, and echoing the theme of the Yu Garden Pavilion with the 24 festivals as its design inspiration - conveying oriental aesthetics With Guochao aesthetics, open an immersive experience of Yuyuan Oriental aesthetics.

Part of the exhibits of Shanghai Watch·“Meet Shanghai” urban exhibition area

Tribute gilt series new watch is Shanghai Watch’s tribute to Shanghai’s gold, and it is also part of Shanghai Watch’s brand renewal plan under the background of the rise of new consumption. Its product design adopts a design language that conforms to the world trend, and presents a modern minimalist style as a whole. In addition, new watches such as the Fuxing-Nine Songs Mirroring the Moon series, which use the ingenious gold carving process to carve the scenic beauty of Yuyuan Garden in every square inch, and the Metropolis-Jingyao series, which draw inspiration from century-old modern architecture and interpret modern romance with multiple colors, are all displayed. A strong Shanghai style.

Qeelin Hainan Gibbon Bo Bo 18K Yellow Gold Diamond, Black Diamond and Yellow Sapphire Pendant

At the same time, Qeelin, a high-end jewelry brand under Kering Group, also exhibited a series of Chinese-style jewelry accessories. Among them, a jewelry pendant "Bo Bo (Hainan Gibbon Bo Bo)" inspired by Hainan Gibbon is even more naive. , became the topic of work in this exhibition. This one-of-a-kind high-end jewelry will be auctioned during the exhibition period, and all the proceeds will be donated to the Hainan Provincial Forestry Bureau to support the promotion of the protection of Hainan's tropical rainforest and Hainan gibbons.
elegant swiss watch
In this exhibition, watchmaking brands from Switzerland also paid great attention. Among them, Baume & Mercier continued to serve as the official timekeeper of the exhibition, kicking off the exhibition. Baume & Mercier brought new watch products for 2022 to the second consumer expo, covering the Rivera series, the Chrysler series and the Humberton series, and five specially selected Rivera series watches. Among them, the Baume & Mercier Rivera series "Coastline coastline" self-winding jewelry watch is particularly moving, not only equipped with "Swiss Made" self-winding movement, but also inlaid with 63 diamonds on the gradient midnight blue lacquer dial, which is elegantly outlined out of the blue coast of France.

Baume & Mercier Rivera 33mm Ladies Watch

This time, with the theme of the elegant time palace, Longines showcases 190 years of ingenious watchmaking craftsmanship, and tells the story of the legendary dazzling history of the brand accompanying the pioneers of exploration to create an elegant and beautiful timepiece space. During the exhibition, Longines exhibited a number of new products of the year from the Pioneer series, the high-frequency precision observatory series, the Xinyue series and the famous craftsman series.
Among them, the Longines Forerunner Zulu Time Watch is a new watch that was launched for the first time this year, attracting a lot of attention. This new product adds a multi-time zone function, inspired by the Zulu Time watch with dual time zone display launched in 1925. The dial is decorated with the iconic Z logo, Z stands for Zulu Time, which is still used in the aviation and military fields to this day. This watch is equipped with Longines exclusive mechanical movement and has the display function of three time zones to accompany contemporary pioneers on their exploration journey.

Longines debuted at the Consumer Expo, elegantly presenting a variety of new timepieces.

Tissot also brought the brand's brand-new Little Beauty series to the exhibition, and also launched the new Little Beauty series "Beauty Blue" special watch at the scene. Inspired by the pink rose sea and cyber forest, the exhibition hall creates an interactive space for Tissot lifestyle aesthetics, providing visitors with an immersive exploration experience.

The Tissot Rose Sea and Cyber Forest booth appeared at the 2nd China International Consumer Goods Fair.

The Tissot Little Beauty series watches are inspired by ancient Roman architecture and are created by female designers at the brand's Swiss headquarters. This series of timepieces combines the classic elements of Roman numeral hour markers and small three-hands, and condenses the warm charm with the blue ceramic cabochon at the crown. The Tissot family rose circle pattern engraved in the center of the dial inherits the Tissot female spirit of "fragrance and strength are with me".

Mido is presenting the secrets of the ocean at the Consumer Expo, bringing the new Navigator series of long kinetic energy waterproof watches.

At this consumer expo, Mido is quite innovative from the design of the exhibition hall to the presentation of its works, leading consumers to slowly dive from the seaside into the mysterious depths of the sea, immersed in the vastness of nature, making people feel like they are in the underwater world , explore the mysterious blue world. In addition to the exhibition hall design, Swiss Mido also brought the brand's latest and upcoming timepieces to the consumer expo. Among them, the new Navigator series long kinetic energy waterproof watch has attracted many visitors to stop because of its functional design and style implication of exploring the boundless sea.