The main promotional video of the 12th Beijing International Film Festival was officially released today. This film-level promotional short was directed by the well-known director Lu Chuan, and four outstanding actors, Li Xuejian, Song Jia, Qi Xi and Huang Xuan, joined and created together.

Lu Chuan

Movies are the interweaving of light and dark, and the echoes of inside and outside the theater. The main promotional film of this year's Beijing Film Festival is also laid out according to this logic. The short film opens with a screening room. As the light illuminates the work in Li Xuejian's hands, the story of Chinese films, Chinese filmmakers and fans begins...
This old man who has witnessed the vicissitudes of Chinese films, when staring at the rust spots on the film reel, may also think that film, as the original carrier of film, has accompanied a generation of filmmakers and fans on their journey of a hundred years of film. He carefully touched the rock-solid film reel, as if stroking the rings of a tree stump that had been breathing for centuries.
As soon as the camera turned, director Lu Chuan led the audience to a completely different time and space, which was bright, noisy, bustling, and filled with lively fireworks. At this moment, in the crowd of people, a voice like this suddenly sounded - "Do you want to watch a movie?"
At the moment when the three young actors sincerely invited the crowd, the short film presents a wonderful juxtaposition to the audience: What is the relationship between the crowd and the cinema? Obviously they are so different, one noisy, one quiet, one bright and one dark. But if you connect the two horizontally, you will find that they are actually connected in one vein. Movies need the attention of the crowd. Movies are a long journey. The filmmaker picks up the first baton and runs until the last leg, but it can only truly complete its birth at the moment when the filmmaker hands the baton to the audience.

Song Jia

Qixi

Huang Xuan

Yes, cinema is an art that belongs to the masses. If someone is willing to answer the call of "do you want to see a movie" and accept the invitation to the movie, then when they walk out of the theater, the movie will be like a bond, connecting everyone who loves it.
After the repeated "I want to see a movie!", Director Lu Chuan's lens brought the audience back to the theater. During the lens transition, I can't help but ponder: When the lights are dimmed, the screen is on, and I sit in the movie theater, will I also have mixed feelings? Will I also, like the old man in the short film, cast a tacit glance at the strangers who are watching the same movie?
The world is in a hurry, and it was only a chance encounter. But movies are like invisible links, bringing together all those who love movies. No matter where it has been scattered before, as long as the movie theater is still there, it can be brought together with a single call of "Who wants to see a movie?" The 12th Beijing International Film Festival also takes this opportunity to express a sincere voice to all filmmakers and fans: those who love movies will never get lost.
Share the dream of light and shadow, and pursue an artistic journey. From August 13th to August 20th, the 12th Beijing International Film Festival will be held in Beijing. Together with Chinese films, they will "work together and move forward" to the future.