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    "Forward a new journey", film industry leaders talk about the future of Chinese film

    On the afternoon of August 14, the Film Power Forum kicked off the "Theme Forum" of the Beijing International Film Festival.
    Fu Ruoqing, Chairman of China Film Group Corporation, Wang Jianer, Chairman of Shanghai Film (Group) Co., Ltd., Zhao Haicheng, Chairman of Huaxia Film Distribution Co., Ltd., Bao Shenghua, General Manager of Changying Group Co., Ltd., Li Weiqiang, Chairman of Poly Films Investment Co., Ltd., Gong Yu, CEO of iQIYI, Wang Changtian, Chairman of Enlight Media, Wang Zhonglei, CEO of Huayi Brothers Media Co., Ltd., and Yu Dong, Chairman of Bona Film Group Co., Ltd. attended the meeting and delivered speeches. These nine leaders of the Chinese film industry reviewed their achievements, talked about the current situation, and together they outlined the future development direction of Chinese films under the background of the "14th Five-Year Plan". Forum scene

    Forum scene

    "The Wandering Earth 2" benchmarks the international A-level sci-fi genre films, "Heroes and Sons" and "Shangganling" plan to remake
    Fu Ruoqing, chairman of the China Film Group Corporation, said that in the past ten years, China Film has always focused on creation, from "The Founding of the Party" and "Partners in China" to "The Wandering Earth" and "My Fathers and Me", etc. etc., a total of 200 films of various types have been created and produced on the market, and a total of 83.716 billion yuan has been achieved at the box office. In addition, films such as "Cosmic Exploration Editorial Department" and "Keep You Safe" co-produced by China Film Group are expected to be released within this year.
    In response to the status quo, Fu Ruoqing proposed to use new technologies to boost the recovery of films and provide nutrition. To develop to higher quality." He revealed that this year, "The Wandering Earth 2", which is entering post-production, has been completed, and it is a benchmark for the production of international A-level sci-fi films. , immersive sound, high contrast, etc. all use high-format indicators, and most of them are shot at 48 high-frame." "The Wandering Earth 2" poster

    "The Wandering Earth 2" poster

    Wang Jianer, chairman of Shanghai Film (Group) Co., Ltd., said that the past ten years have also been a decade for Shanghai Film to build on the past and usher in the future. "One is that Shanghai Film Co., Ltd. was listed on the Shanghai Stock Exchange in 2016, an important step towards the capital market; in the past ten years, Shanghai Film has produced a number of works and won hundreds of awards. In 2019, we ushered in the establishment of a factory. For the 70th anniversary, 'three core strategies' have been established for the future: first, big IP development, second, high-quality movies, and third, digital transformation. In terms of high-quality movie development, "1921" and "Myth of Love" have been launched since last year. Waiting for a batch of works, this year also launched a new work plan to accelerate the cultivation of young talents.”
    Wang Jianer specifically mentioned that the "Chedun Film and Television Base" has invested more than 600 million yuan, and is accelerating the corresponding construction, mainly anchoring immersive entertainment projects featuring big IP. The goal of the "Songjiang Film and Television Base", which was acquired and built last year, is to further explore at the technical level.
    Zhao Haicheng, chairman of Huaxia Film Distribution Co., Ltd., said that, as a state-owned distribution company, Huaxia Film Distribution is the core main business of domestic and foreign film distribution. "We have cooperated with more than 300 film and television companies in distribution, and the number of films has reached 1,500 (including various types). Among them, the main theme film can be said to be a major feature of Huaxia film distribution, reaching more than 200 films. It is a veritable film distribution. The national team and the main force. In the future, we will focus on guiding and supporting the main creators in expressing and feeling the new era, ordinary people in real life, and heroes in ordinary people.”
    Li Weiqiang, chairman of Poly Film Investment Co., Ltd., introduced that Poly Film is a wholly-owned company under Poly Culture, a subsidiary of Poly Group. "Poly Culture is one of the few central enterprises engaged in the cultural industry. The difference is that behind us are a diverse group of Fortune 500 companies." In addition to the "Anti-Black Action" that will be released in September this year, Poly Culture will focus on offline in the future, through the combination of online and offline, large screen and small screen screen interaction, and further combine the advantages of both parties to create more works.
    Bao Shenghua, general manager of Changying Group Co., Ltd., introduced in his speech that Northeast Film Company, Northeast Film Studio, and Changchun Film Studio are the former names of Changying, and we are a veritable old state-owned enterprise. He revealed that he is currently planning to remake old classic IPs, "such as "Heroes and Sons" and "Shangganling". At the same time, we also follow the advice of the younger generation and hope to transform some animation movies in the old IP. How to change "The First Sino-Japanese War" to an anime movie, and at the same time, I hope to add a virtual character to it." Group photo of participants

    Group photo of participants

    The international communication power of Chinese films needs to be improved urgently, and the "mythical universe" of animated films is being built
    Yu Dong, chairman of Bona Films, looked back on Bona's growth achievements and persistence in the past ten years, and believed that with firm belief and never "laying down", he could produce a significant work. "In 2013, director Tsui Hark and Huang Jianxin spent more than 40 days filming "Taking Tiger Mountain by Wisdom", creating a road for innovative expression of the main theme film. Affected by the epidemic in the past two years, the film industry has suffered the most The impact. Bona Films took out the money from the bottom of the box and concentrated nearly 2 billion funds to film "Chinese Doctor", "Changjin Lake" and "Water Gate Bridge". We only have a firm belief that the more difficult it is, the more difficult it is, The more you have to come up with a work that has a lot of weight.”
    To achieve a cultural power in 2035, Yu Dong believes that the iconic industry in the cultural industry is the film industry. "And now we have done it as a big film country, and to be a strong film country, there are two signs: one is that domestic films have an absolutely dominant position in the domestic market, and the other sign that is still missing is the ability of Chinese films to export overseas, Radiation capability and international influence.”
    Gong Yu, founder and CEO of iQIYI, believes that defining a good platform should be viewed from two aspects: one is that you can see a variety of content on this platform; the other is that a good platform provides channels for Content producers, creators, investors, etc. get due economic returns. He said that iQiyi has invested more in film and television dramas in the past, but will increase its investment in movies in the future. "It's too difficult to make a movie. We will take it step by step. This year, our "China Ping Pong" is expected to be released on November 11, as well as "War 1840"."
    Wang Changtian, chairman of Beijing Enlight Media Co., Ltd., recalled that ten years ago, Enlight Media's "Thailand" created an era of 1 billion (box office) for Chinese movies, and then "Mermaid" created an era of 3 billion. "I hope that in the future we can create 7 billion or 10 billion movies." He also revealed that Enlight Media is building a "mythical universe" for Chinese animation films. "We have sorted out all the myths, legends and cultural works in the history of China, and are ready to reconstruct a history of Chinese mythology. The specific expression is animated films. The first series consists of thirty or fifty films, and the production cycle of each film is about Four or five years, the construction of the world view has now been completed.”
    Huayi Brothers CEO Wang Zhonglei said, "Three years of epidemic, capital exit, policy adjustment, filmmakers have been very, very difficult in these three years." He introduced that Huayi has been working on researching how to continue to produce good products in recent years. film artists, filming good films together with the creators, so as to continue the commercial vitality of the basic works that are consumed by the masses.

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