On the afternoon of August 27, the opening ceremony of "Blooming Youth Again - Colorful Drama HD Channel" was held at the Shanghai Tianchan Yifu Stage. The Colorful Drama Channel of Shanghai Radio and TV Station will be officially converted to a high-definition channel for broadcasting in the near future. This move also marks the realization of the full HD of Shanghai TV.

"Blooming Youth Again - Colorful Drama HD Channel" launch poster

In recent years, facing the challenges of the diversification of literary and artistic forms and the rapid development of the Internet, Shanghai TV drama people have actively responded and opened a new game in the predicament. The launch of the colorful drama HD channel will become a milestone in the history of the channel's development. This major event marks the completion of full-scale high-definition TV screens in Shanghai, and it is also the arrival of a new era of TV drama development.

As the traditional essence of the Chinese nation, opera art always has the spirit of innovation and development. Since modern times, the technological development of opera art has always been the "leader" that leads the development of Chinese video art.

China's first film "Dingjun Mountain" was born in the field of Peking Opera, and the first large-scale color film after the founding of New China was completed by the Yue Opera "Liang Shanbo and Zhu Yingtai". In recent years, the exploration of 3D technology, 8K technology, panoramic sound and other aspects of the opera films "Cao Cao and Yang Xiu" and "Zhenguan Grand Event" has achieved the perfect unity of art and technology, and has won many awards at home and abroad.

In the field of TV drama, as one of the only two professional drama channels in the country and the only professional drama channel at the provincial and municipal level, the Shanghai Radio and Television Colorful Drama Channel took the lead in taking the lead in TV drama in the country. With a history of nearly 40 years, "The Big Stage" is the first TV drama column in the country. Columns such as "Drama Stage", "Shanghai Grand Theater", "People's Stage", "Extraordinary Drama", "TV Academy" and "Out of Print Appreciation" still have a certain influence on the audience.

At the same time, the large-scale evening parties and opera competitions hosted by Channel Concept have also greatly promoted the training of young actors and the popularization of opera art. In recent years, Colorful Drama has explored the future development of the channel by increasing the cooperation between the channel and the group, optimizing the form of online live broadcast, and accelerating the pace of integration of large and small screens. With the launch of the high-definition channel, the colorful drama will start a series of reform and innovation plans from content to form, from art to technology, from large screen to small screen, and strive to present it with a new look.

At the press conference, the relevant person in charge of the colorful drama HD channel explained why the channel's HD broadcast was "long overdue". Based on the characteristics of drama and opera art, precious materials and historical archives account for the largest proportion of the channel and are also the content with the most humanistic value. However, due to the limitations of the shooting age and conditions, most of the materials could not meet the high-definition broadcast requirements. Therefore, in the early stage, the channel has done a lot of communication and cooperation with the media resources and technical departments of the Taiwan Group, and made technical repairs to a large number of old materials - this project is time-consuming and labor-intensive. However, Colorful HD "arrived late", and HD broadcasting and data restoration also formed a relationship of mutual promotion and mutual promotion.

Based on the full preparation in the early stage, after the high-definition broadcast, Colorful Drama will launch the "Arts and Moves - Shanghai Excellent Opera Repertoire Exhibition" and "Blooming Youth Again - Opera Collection Video Materials Series Exhibition" in September and October. ". The former focuses on outstanding new repertoires on the Shanghai stage in recent years. The latter is the first time that a large number of precious video materials have met with the audience.

"Going Forward with Art" - Shanghai Excellent Opera Repertoire Exhibition Program

"Blooming Youth Again" - Exhibition Program of the Series of Video Collections of Chinese Opera

The opening ceremony also played a comparison before and after the restoration of Yue Opera performance artists Fan Ruijuan and Fu Quanxiang who went to Hong Kong in the 1980s to perform the Yue Opera "The Legend of Li Wa." the difference.

At the launching ceremony of "Blossoming Youth again - Colorful Drama HD Channel", the drama content creator, traditional media broadcast producer, new media broadcaster and other industry partners jointly established the Drama Media Integration Development Alliance. Under the background that various industries are seeking digital transformation, Colorful Drama HD Channel is also actively trying to carry out media integration, and strive to quickly switch to the large-screen charging terminal and the small-screen Internet terminal. In this way, various high-quality content resources and all-media digital communication methods are used to empower the entire opera industry. In the future, the alliance will focus on exploring the all-round development of opera, television and the Internet in the new era, increase cooperation in resource sharing, artistic creation, communication and promotion, etc., and explore the whole industry from creation to recording, broadcasting, and marketization. The production chain; from the theater to the TV, the big screen, from the offline to the online, the development of the whole field communication circle. At the same time, the sponsor of the alliance also said that this is an open alliance, and relevant groups and people of insight such as academies, performance groups, theaters, and online platforms across the country, especially in the Yangtze River Delta region, are welcome to join the alliance and seek common future development. .