As one of the top ten film and television bases in China, Shanghai Film and Television Park, which was built in 1992, was originally born for film and television shooting. Countless film and television masterpieces were born here, and as a result, it attracted countless tourists to visit and check in. Over the past 30 years, Shanghai Film and Television Park has not only been the most mature old Shanghai shooting base, but also a popular old Shanghai-style tourist attraction.

In recent years, with the development of offline immersive entertainment, this 30-year-old veteran film and television park, relying on its own advantages, fully explores the rich IP accumulated over the years, introduces new new ways of playing, and radiates fresh and young vitality.

On the evening of September 28, Shanghai Film and Television Park officially announced the launch of four immersive projects - "Wukang Building" immersive interactive hotel, Meiying IP unpowered children's park, immersive wild luxury movie camp, "New World" Immersive Theater. This marks that, as one of the earliest film and television bases in China, Shanghai Film and Television Park has been upgraded to enter the 3.0 era, and strives to build an immersive film and television park.

"New World" exterior photos

Real picture of Chedun Immersive Theater

Four immersive projects first exposed

Since the second half of 2020, Shanghai Film and Television Park has begun to explore "immersive experience" many times, such as the "Chuxinhao" red bus immersive party history education classroom, and the "Ultimate Code" immersive interactive group to meet corporate expansion. Create and satisfy various immersive interactive experiences such as the "Wonderful Journey of Movies" immersive film and television research and study for film and culture lovers, which matches the needs of many age groups and diverse needs, and has both story and function, and trend. And cultural, the new immersive gameplay of Shanghai Film and Television Park has begun to emerge, and it has become a popular "one-second play" check-in point for the public and the young generation.

red bus

This year's golden autumn coincides with the annual tourism festival in Shanghai. As one of the representative projects, the Shanghai Cheongsam Culture and Art Festival, which will be held in Shanghai Film and Television Park, will also introduce an immersive interactive form, bringing a travel-style upgrade experience. The official signing of the four immersive projects announced that the "feature film" of Shanghai Film and Television Park to build an immersive entertainment base is about to start brilliantly.

Signing site

At the event site, Shanghai Film and Television Park disclosed the new ways of playing the four immersive projects for the first time.

The "Wukang Building" immersive interactive hotel has appeared on the "Old Shanghai Map" of Shanghai Film and Television Park. Shanghai Film Co., Ltd. has re-engraved Shanghai's cultural coordinates - Wukang Building, and introduced Lei Li Hotel Management to jointly create an immersive interactive hotel that fits the old Shanghai culture. Rich themes such as Shanghai-style culture, Jiangnan culture, intangible cultural heritage and traditional culture will be It is presented in the hotel in combination with the park activities and becomes an important part of the park's immersive ecology. Here, staying in a hotel for one night is also an indispensable experience for the immersive entertainment of the park.

Paramount

Meiying IP unpowered children's paradise, built by Meiying and high-end amusement brand Cage Group. Meiying Park will use the light and shadow multimedia technology to "recreate" classic animation IPs that are familiar to the public, such as "Havoc in Heaven" and "Books from the Sky", so as to realize the interaction between people and animated characters, and allow tourists to enter the world of animation. After completion, it will definitely become a source of joy for parent-child families.

The Bund Park movie-themed camp in Shanghai Film and Television Park will also open an upgraded version of outdoor camping. A variety of outdoor activities such as open-air cinema, film research, outdoor exploration, retro photos, water sports, and exquisite cuisine will bring tourists a rich movie-themed experience. Through further cooperation with Xiangyu Culture and Tourism, the immersive wild luxury movie camp created by Shanghai Film and Television Park will open up more new ways of "micro-vacation" for tourists.

This year's 11th holiday, in the "New World" immersive theater of Shanghai Film and Television Park, a grand performance that welcomes tourists to participate in person will also kick off. Shanghai Film Production teamed up with Li Xiangguo, the leading team of immersive format development, relying on the natural film and television shooting resources of Shanghai Film and Television Base to turn classic film locations into immersive theaters, where audiences can dress up as characters in old Shanghai stories and travel through time and space Enter the suspense drama.

"New World" stills

The four projects launched by Shanghai Film and Television Park this time include destination hotels, immersive theaters, parent-child interaction, outdoor camping and other categories, all of which have significant content characteristics, new trends in life consumption attributes and IP-based ideas, pointing to film and television The park's new operating model - immersive IP development.

The Shanghai Film and Television said that the exploration of the film and television park in the past two years has given everyone a new understanding of the functionality, entertainment and a new understanding of the Shanghai Film and Television Park. Although immersive entertainment is very popular now, they chose the direction of immersive park not to blindly pursue hot spots, but based on the natural attributes of film and television parks, years of accumulation of rich IP and cutting-edge concepts. At present, the direction of immersive cultural tourism is very clear. Next, we will try to introduce more formats to further improve the service experience of the film and television park and improve the immersive ecology of the film and television park.

Wang Jianer, Secretary of the Party Committee and Chairman of Shanghai Film Group, said that Shanghai Film and Television Park is a filming base with strong film and television culture and distinctive features, and it once led the way. IP resources, guided by the industry breaking circle, expand diversified forms, create a landmark cultural tourism destination, attract various high-quality projects with immersive consumption characteristics, build a one-stop immersive cultural and entertainment consumption gathering place, and form a landmark in Shanghai Sexual immersive entertainment experience ecology.

Behind-the-scenes photos of the theatre

Version 4.0 "Metaverse Mode" has been deployed

As an old-fashioned film and television shooting base, Chedun's turn is gorgeous and forward-looking. The 3.0 version of the "immersive film and television park" has just been launched, and the 4.0 version of the "metaverse" park related layout has been launched.

The "Shanghai Action Plan for Cultivating the "Metaverse" New Track (2022-2025)" announced on July 8 this year mentioned that Shanghai adheres to the development orientation of "strengthening the virtual and the real" and encourages the exploration of "virtual-real interaction new cultural tourism". "Developing a new model of Yuanlv Shanghai. In this context, Shanghai Film and Television Park, as the next stop of the "Great Cultural Tourism Destination", also points to the "Metaverse".

On the afternoon of September 28, SFC Events, an investment and research institute of Shanghai Film Co., Ltd., cooperated with Dongxi Entertainment, a research service organization in the cultural and entertainment industry, and a group of celebrities in the entertainment and digital industries to conduct cross-border exchanges and discuss online and offline "virtual-real interaction" The development path of "immersive film and television park".

"Offline immersive entertainment is like a large-scale live-action game." Talking about the commonality between immersive entertainment and games, Chen Wen, co-founder and chief operating officer of Yedao Games, took "Hundred Scenes of the South of the Yangtze River" as an example, "Games This carrier has brought Guochao culture closer to the younger generation. In the past two years, many historical sites, museums, traditional brands, etc. have been linked with "Hundred Scenes of the South of the Yangtze River" online and offline. The linkage to promote traditional culture has been launched, and the response has been enthusiastic among the younger generation - Shanghai Film and Television Park has reasons and conditions to create an online and offline 'Hundred Scenes of Shanghai Style'."

As an early investment institution of Bubble Mart and an investor of a series of well-known Guochao brands such as Duanmu Liangjin, Tu Zheng, founder of Fengqiao Capital, said, "The consumer goods category of Guochao culture is no longer a niche track. The inherent cultural experience attribute is also expected to promote the offline expansion of Guochao culture's consumer goods. The overall tone of Shanghai Film and Television Park matches the offline scene of Guochao cultural consumer goods, and the Shanghai-style metaverse cultural consumption scene is expected. "

Xia Bing, founder and CEO of Wanxiang Technology, said: "It is a new trend to realize the iteration of the overall form by introducing various innovative media technologies, especially the immersive experience, which has become the basic configuration and the Shanghai Film and Television Park. At present, a variety of immersive experiences are being continuously introduced, and in the future scenarios of virtual and real coexistence, high-quality IP may be able to continuously connect with the new generation of people.”