The documentary series "China on the Move" is a brand IP in the international communication of Shanghai Radio and Television. The film is a project of the "Documenting China" communication project of the Central Propaganda Department, and was included in the key topic of the "14th Five-Year" documentary of the State Administration of Radio, Film and Television, and is also a support project of the Shanghai Cultural Development Fund. The second season of the program jointly produced by SMG and Discovery was filmed to welcome the 20th National Congress of the Communist Party of China this year and the tenth anniversary of the "Chinese Dream".
The program selected typical examples of successful experiences in China in the past ten years, further introduced the real China and China's governance experience to the world, and fully demonstrated that China is a beneficiary, contributor and promoter of global cooperation.
On October 9, the seminar of the second season of the documentary "China on the Move" was held at the Shanghai Radio and Television Bureau. At the meeting, the main creative team shared the production process and innovative highlights of this foreign propaganda documentary. The experts and scholars at the meeting fully affirmed the documentary and put forward higher expectations for the development of Shanghai documentary.
"China on the Move" poster
Select Shanghai's experience and China's plan to show China's answer sheet to the world
Chen Yinan, the program's chief director, recalled that as early as the issue setting stage, the SMG team communicated closely with Discovery and reached an agreement: to set up typical issues to clarify China's issues, to enhance China's international discourse power; not to avoid issues, to face questions and challenges, and to respond proactively International concerns; select Shanghai's experience and China's plan to show China's answer sheet to the world.
Screenshot of "China on the Move"
As a documentary produced by a Shanghai media agency, "China on the Move" is based in Shanghai, radiates the Yangtze River Delta region, and faces the whole country. It specially selects typical examples of successful experiences in China in the past ten years. The program featured the first national street demonstration site of the people's democracy in the whole process, the opening of the "Shanghai" China-Europe train, the establishment of the Xiaohongshu Internet platform in Shanghai, the establishment of Tesla's new energy vehicles in the Lingang New Area, and the smart city to help realize digital Shanghai, Six Shanghai cases, including the implementation of urban affordable housing, vividly illustrate how Shanghai implements the major strategic positioning given by the state.
Stills of "China on the Move"
On August 16, the Chinese version of the program was broadcast on Dragon TV's "New Documentary" period, and the 5-episode program was ranked first in the national provincial TV program after 22:00 for five consecutive weeks. At the same time, many TV stations in Zhejiang, Anhui, and Jiangsu also arranged to broadcast in prime time in the evening. Since the English version of the program officially landed on the Discovery platform during prime weekends in many major countries and regions on September 11, the overall premiere ratings of the five episodes exceeded the average ratings of 70.6% in the four-week period before the program was broadcast, and the replay ratings exceeded those before the program was broadcast. The average viewership rate for the four-week period was 103.75%. As a hardcore topic documentary, such a dazzling overseas viewing performance also shows that the program's excellent content and production have been highly recognized by the international community.
Chen Yiqun, deputy director of the Shanghai Municipal Committee's External Propaganda Office, pointed out that with Shanghai practice, a Chinese perspective, and an international perspective, "China on the Move" deeply cultivates the content of the documentary and the innovative expression of Chinese discourse, and enhances the development level of the country's and the city's soft power. The world shows a real, three-dimensional and comprehensive China and an open, inclusive and innovative Shanghai.
Screenshot of "China on the Move"
The second season made breakthroughs and innovations in program form and content
Luo Yi, deputy director of the Shanghai Municipal Radio and Television Bureau, pointed out that China's rapid development since the reform and opening up and the Chinese philosophy, Chinese values, and Chinese power behind the governance of the country have always been the Chinese stories that have attracted the most global attention, and are also an important part of the international co-production of documentaries. theme. "China on the Move" is a good example of this. In this documentary, some stories start from showing the great changes in personal destiny, reflecting the great changes of our times; some stories start from the overall national strategy, fully demonstrating the superiority of the Chinese system. These "hard-core" and "soft" images, these stories with both a sense of historical depth and a distinct sense of the times, provide our documentary with a new dimension to tell the "Chinese story": First, look at China from a historical perspective . The second is to look at China from a realistic perspective. The third is to look at China from a global perspective.
Fang Songxian, a listening and viewing expert from the Shanghai Radio and Television Bureau, said that the second season of "China on the Move" has a clear theme and sophisticated production, through a variety of lens language, real and beautiful ambient sound, and the voices and smiles of various characters. The incisive comments of experts, etc., constitute a larger information field, conveying information beyond what the program producers want to spread. Viewers at home and abroad have seen a beautiful, prosperous, hard-working and open China from the second season of "China on the Move".
Screenshot of "China on the Move"
Lv Xinyu, director of the International Communication Center (in preparation) of East China Normal University, believes that the second season of the international co-production documentary "China on the Move" has achieved breakthroughs and innovations in program form and content. First of all, in terms of form, the documentary breaks through the "cultural discount" in the process of international communication, and discusses hard-core topics of common concern with international audiences with a sincere attitude of seeking common ground while reserving differences. In the process of international communication, it broke the one-sided perspective of Western media and provided more diversified choices for international audiences. Secondly, in terms of content selection, the topic selection is more targeted, and it plays and demonstrates the role and responsibility of the main battlefield of China's mainstream media. It not only shows the respectability and cuteness of China, but also shows the complexity and uniqueness of Chinese social development.
Tang Jun, a researcher and senior editor at the School of Journalism of Fudan University, commented that the second season of "China on the Move" mainly reflects China's exploration and achievements in various important fields of economic and social development in the past decade. Compared with the first season, the film has become more mature in its international narrative strategy, and it can be regarded as an example in many foreign publicity documentaries, once again reflecting the strength of Shanghai documentaries in cross-cultural communication. In terms of subject matter, the film actively responds to the general concerns of the international community; in terms of expression, it focuses on promoting the integration of coding and decoding; in terms of aesthetic style, it tells Chinese stories in international audio-visual languages.
