Liu Kezhi, president of the China Performance Industry Association, revealed on October 12 that China's performance market has recovered to 70% of its pre-epidemic level, and the audience is younger; Chinese performance agencies are actively transforming in response to the impact of the epidemic. Small theaters and immersive performances have become new growth point.
The China-Asia-Africa Performing Arts Forum, hosted by the International Exchange and Cooperation Bureau of the Ministry of Culture and Tourism of China and the Shanghai Municipal Bureau of Culture and Tourism, was held in Shanghai in the form of a combination of online and offline. Liu Kezhi introduced the development and changes of China's performance market in the past two years to the guests.
Liu Kezhi revealed that in 2021, the number of cultural and artistic performance groups, theaters, performance brokerage companies and other institutions in China will reach 32,502, an increase of 6.09% over 2019 before the epidemic; the overall economic scale of the performance market is 33.585 billion yuan (RMB, the same below). The annual commercial performance is 187,900, which has recovered to 70% of the pre-epidemic level. Among various types of performances, dramas, musicals, and children's plays are the most popular types, accounting for 14.01%, 13.32% and 11.49% of the performances respectively; the dance performance market is developing rapidly, and the performances of classical dance, folk dance and modern dance are the most popular. Both the number of shows and the box office have grown significantly.
According to the analysis of sales data of major domestic ticketing companies in China, in 2021, the main consumers of China's performance market will be young people aged 18 to 39, accounting for 76% of ticket buyers; the number of female consumers among ticket buyers is significantly higher than Male, accounting for 66%.
In the past two years, in response to the impact of the epidemic, Chinese performance agencies have actively explored diversified operations, made full use of space resources such as commercial complexes and tourist attractions, opened up new performance venues, and formed new performance spaces. Among them, immersive and interactive performance projects have become the main performance content of the new space. In the first three quarters of 2022, immersive and interactive experience projects have covered children's dramas, dramas, operas, magic and other art types, accounting for 8.18% of the performances, an increase of 40.3% over the same period in 2021.
"The way of viewing performances has changed from a conventional framed stage to a multi-dimensional space that breaks restrictions, from simple audio-visual viewing to a whole-hearted experience of participating in the plot. The content and business model of performances are constantly innovating and changing." Liu Kezhi said that immersion The projects of the type and interactive experience have shown a strong market development trend.
On the other hand, with the widespread popularity of live broadcast applications in China, online live broadcast has become a new stage for literary and artistic creation and dissemination. In 2021, the market size of China's online performance (live broadcast) industry will reach 184.442 billion yuan; in the third quarter of 2022, there will be a total of 316 online performance projects on major online platforms in China, with 2,948 performances and over 1 billion viewers.
The development of new technologies has also spawned new forms of performing arts, the iterative upgrade of live broadcast and transmission technologies such as 5G and 8K ultra-high definition, and the continuous improvement of digital technologies such as AR, VR, XR, and virtual stages, providing more diversified online performances. possible.
