On the afternoon of October 27th, the demonstration site of the new rural film screening in Jianxin Village, Pujiang Town, Minhang District, Shanghai was officially unveiled. This is the first professional-level digital standardized rural screening point in Shanghai, allowing people to enjoy a cinema-level professional viewing experience at the doorstep of rural homes without leaving their homes.

Entrance of Hundred Flowers Cinema

The "Hundred Flowers Shadow Hall" is located in the cultural living room of Jianxin Village, Pujiang Town, Minhang District, Shanghai.

The new movie hall can accommodate 42 people to watch movies at the same time, with comfortable soft chairs and upgraded services for disabled viewing (2 seats); in addition, it is also equipped with a reverse wrapping screen that maximizes the wide screen, and 2K that meets the DCI standard. Digital projection system, BM-520 on-demand cinema projection equipment, 5.1-channel sound reproduction system and 3D projection system.

This time, Jianxin Village, Pujiang Town, Minhang District, has built the city's first demonstration site for rural film screening that is comparable to commercial screening standards. "Shanghai Culture" brand, enhance Shanghai's urban soft power, serve the overall situation of "three rural" work, promote the equalization of basic public services, assist the supply-side reform of the cultural market, explore the merger of rural screening sites and the construction of standardized cinemas, and the construction of standardized screening sites in rural areas The purpose is to highlight the benefit of the people in the overall planning of urban and rural development, to give full play to the role of village-level cinemas in pulling the surrounding villages, to help the rural revitalization strategy, and to improve people's well-being.

As the city's first pilot demonstration site for professional-level digital movie projection in rural areas, in addition to providing projection facilities according to professional-level digital movie audio-visual standards, it also gives full play to the regional advantages of the new-type rural projection demonstration site in Jianxin Village, making it a vertical line along the Puxing Highway. One of the "Light and Shadow Reading Spaces" of "Puxin Reading Gallery", which is connected horizontally with the original image memory hall of Pujiang Theater, has become a good place at the door of Pujiang Town integrating red culture, humanistic learning, etc. In addition to the movie screening function, it also multi-layered with cultural performances, training lectures and other service contents. Outside the space, it deeply cultivates the local cultural heritage of the new village, and expands the farmhouses, cultural corridors, cultural trails, etc.” The "Hundred Flowers" cultural matrix has truly made this place a "movie +" cultural gathering place at the doorstep of the villagers.

Villager Hua Yi grew up in Jianxin Village. She recalled, "In the past, the land here was muddy. After the construction of the beautiful countryside, it is now an asphalt road, and the improvement of conditions is really not a little bit. Now we have brought in such a professional. In a movie hall, it is very convenient for us to bring our grandparents, grandparents, and grandparents to come here to watch. Like old people, if they want to take them to the mall, they will still resist a little.”

According to Sun Aifang, the old secretary, the village screening was also held here in accordance with the policy, but the venue was open-air, which was greatly restricted by various factors. "It can be shown twice a year. It's basically seen by the elderly." Sun Aifang, who has also become a volunteer at the screening demonstration site, introduced that there are more than 800 elderly people over 60 years old in Jianxin Village, and the elderly people in four or five surrounding villages are radiated. They also often gather at the village elderly activity center to participate in such activities. The old people are very happy to build a professional cinema.

Launching ceremony site

It is reported that the "Hundred Flowers Shadow Theater" will be officially put into operation in November 2022, and different "Four Seasons" themed film lists will be opened around spring, summer, autumn and winter. In the "Winter" film list of the opening season - "Dongmei·Aoxue Lingshuang", there will be "Operation Red Sea", "Railway Hero", "My Father and I", "Hello, Li Huanying" and other 15 A classic film to meet you. "Hundred Flowers Cinema" implements the "fixed + special" film arrangement mode, and sets up fixed screening venues for "I Love to Watch Movies" on the 5th, 15th, and 25th of each month; the cinema also radiates the team organization views of the units within the jurisdiction. film. Whether it is people in Jianxin Village and surrounding villages, or teams from departments or units, they can make reservations and registrations by scanning the official QR code and entering the applet. The completion of the "Hundred Flowers Cinema" will not only radiate the coverage of at least 15 people in the surrounding area, but also an important measure to realize the co-construction and sharing of new rural cultural spaces and optimize the screening of rural films.

Detail of the entrance of the Hundred Flowers Cinema. The Paper reporter Chen Chentu

During the "14th Five-Year Plan" period, Shanghai will build 100 demonstration sites for new rural film projections across the city. "The completion of Baihua Cinema is a landmark event for the city's rural film projection industry. The level of film screening has been raised to a whole new level. It is also a positive response from the Shanghai Film Administration to the requirements for a sound modern public cultural service system and related requirements for rural revitalization put forward in the report of the 20th National Congress after the 20th National Congress.

It is reported that Minhang District has issued the "Implementation Plan for the "14th Five-Year Plan" Period of Rural Film Screening in Minhang District", focusing on the pain points of people's livelihood, such as the need to improve the supporting guarantee for rural film screening, to solve the needs of the rural people with heart and soul, and strive to build the city's first film screening. The home door cultural service system with the rural professional-level digital film projection demonstration sites as the core, and strive to make the film service position a "cultural home" that the rural people want, love, hope, and want to come. It is expected that during the "14th Five-Year Plan" period in Minhang 11 rural standard projection demonstration sites will be constructed, and the renewal rate of projection equipment will reach 100%.