On December 10, the offline enterprise salon "Digital Empowering Cross-border Integration of Cultural and Creative Industries" hosted by the Shanghai Jing'an District Culture and Tourism Bureau and undertaken by the Shanghai Vancouver Film Academy was held in the "Light and Shadow Workshop" of the Jing'an District Cultural Center.

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At the same time, this event invited representatives of 33 key film and television e-sports companies, including Juxiang Film, Shanghai Meiying Factory, Riot China, Hero Sports, Fanku Culture, Xindong Game, Siba Film and Television, and Guanchi Culture, to build a mutual An innovative "circle of friends" with collaboration, cross-border integration, and unimpeded elements. Under the influence of the epidemic, the film, television, cultural and creative industry has been greatly impacted this year. The offline reunion, mutual exchange of the current situation and the energy reserves of each company has opened up many new ideas for practitioners in the industry.

Guo Changshun, chairman of Shanghai Juxiang Films Co., Ltd., delivered a keynote speech

Guo Changshun, Chairman of Shanghai Juxiang Films Co., Ltd., who has been the main creator, participated in the investment, and the main investment and control of more than ten theater films such as "The Return of the Great Sage", "Transformers 5" and "The Classic of Mountains and Seas", explained with data at the salon The gap between the box office of the current film market and the three years before the epidemic is "10 to 40 times worse; and the number of completed films has dropped from 2,000 to less than 200." Despite the "bleak" data, Guo Changshun firmly believes that opportunities are gestating in the crisis. "The huge problem that the film industry will encounter in the future is the 'film shortage', but we see opportunities from the film shortage. In the past two years, the company has reserved a large number of projects, and has developed more than a dozen projects to produce content." Afterwards, he At the scene, he introduced its key animation film and television projects, and shared the huge market potential of digital assets such as IP and derivatives. How the traditional film and television industry connects the upstream and downstream of the film and television industry chain through animation series, theater movies and derivative products, and builds a A complete IP ecology and commercial art model.

Hao Zhenhua, Technical Director of Guanchi Culture and Creative Technology, delivered a keynote speech

The development of the film and television entertainment industry is inseparable from film and television technology. Hao Zhenhua, director of cultural and creative technology at Guanchi, focuses on cutting-edge topics in the field of virtual production from a professional perspective. Explore more possibilities of virtual production technology in the industry with the guests present. "For creators, the upgrade from experience is the care for creators. The more humane the creation, the more high-quality products can be produced." Talking about the development prospects of XR technology, Hao Zhenhua said. The brand-new virtual shooting technology has attracted the attention of many film and television companies in the audience, and many companies have shown positive cooperation intentions. The person in charge of Guanchi also said that the establishment of a virtual shooting studio in the city center, "I just want to devote myself to the production The common development of academia and research. The technology of Chinese films used to lag behind Hollywood for many years, and we also want to share the production platform we have accumulated to help the development of the industry. It can radiate the surrounding area, which is the best ecology.”

Associate Professor Ma Ruiqing from the School of Cultural and Creative Arts, Shanghai Jiaotong University delivered a keynote speech

Breaking through innovation in the film and television industry is a big project, and the efforts of a single industry are not enough, and the process must be linked with other industries. Regarding how to collaborate across borders and break through development, Associate Professor Ruiqing Ma from the School of Cultural and Creative Arts at Shanghai Jiao Tong University focused on the theme of "Industry Management and Cross-Border Cooperation for Digital Empowerment of Film and Television Projects" to understand the operation and management of film and television projects from the perspective of industrialization and the whole process, and explore how to make digital technology A variety of business paths that empower the leapfrog development of China's film and television industry.

Zhang Wei, Secretary-General of Shanghai Animation Industry Association, delivered a keynote speech

Zhang Wei, secretary-general of the Shanghai Animation Industry Association, brought a talk show in the industry, analyzing the development trend of the elemental animation industry from two levels of industrial development and emerging technologies. He pointed out that "animation is no longer limited to content creation, but can be divided into technology, content, tools, and social and cultural aspects. During the transformation period, this systematic project must be viewed in a complete and balanced manner."

In the interactive session, business representatives at the guest seats actively spoke and discussed issues such as the application expansion of virtual production technology and the cultivation of talents in the future film and television entertainment industry, and the atmosphere was lively. Yang Wenhong, president of the Shanghai Film and Television Production Association, extended an olive branch to the companies present from the perspective of deepening digital technology empowerment; Dai Yun, general manager of Shanghai Film Co. Technical training, to seize the opportunity period for the transformation and upgrading of the film industry."

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"Light and shadow π" series of salons for cultural and tourism enterprises is a series that Jing'an District Culture and Tourism Bureau sorts out the actual difficulties and needs of enterprises in the process of serving enterprises, visiting and researching, and based on the development characteristics of the cultural and tourism industry. Activity.

This year, Jing’an District completed the first round of application, acceptance and review of the industrial policy of “Two Electricity, One New Static and Nine Articles” concerning film, e-sports and new formats of the digital economy. After review, a total of 36 key projects received financial support from the industrial policy . The types of support cover carrier platform construction, corporate financing and loans, R&D and production, filming and distribution, rewards for excellent works, support for technical level improvement, event holding, and IP derivatives development, etc., with a total support amount of nearly 20 million yuan. Chen Hong, deputy director of the Propaganda Department of the Jing'an District Committee, party secretary and director of the Jing'an District Culture and Tourism Bureau, said that in the future, Jing'an will continue to focus on the development of the "two electricity and one new" industries with the strong support of the municipal and district government departments. With sincere talent services, real carrier environment and financial support of real money, we will provide digital cultural and creative enterprises with high-quality industrial resources and precise corporate services, and strive to achieve more fruitful results.