On December 12, Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd. (hereinafter referred to as "SMG") held the 2023 SMG Cooperation Conference "Strive for the Future" at the Shanghai International Convention Center on the banks of the Huangpu River.

At the conference site, hosts from Rong Media Center, Oriental Broadcasting Center, and China Business News demonstrated SMG's mainstream media influence based on credibility, professionalism, and communication from the three dimensions of "strength, temperature, and professionalism".

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As a heavyweight project in 2023, SMG released the "New Development Co-creation Plan" at the Cooperation Conference. The plan is jointly initiated by various entities under SMG. SMG and its partners carry out co-creation and cooperation in the fields of low-carbon new environmental protection, green new finance, digital new culture, smart new city, and quality new people's livelihood.

"Extreme Challenge Treasure Tour" will enter the national park, meet nature and protect the future; Mercedes-Benz Cultural Center will also hold the first urban infinite run to create a phenomenon-level environmental protection event IP.

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Cultural digitalization strategy leads cultural innovation and inheritance. "Chinese Archaeological Report" presents the ins and outs of history; "Light and Shadow of Jiangnan" video collection plan, documentary "Great Jiangnan" uses images to travel through history and trace the scenic spots of smoke and water in the south of the Yangtze River; SMG joins hands with Shanghai Museum and Museum of Natural History to innovate museum AR shows and revive them with AI "Shan Hai Jing", as well as 8K audio-visual, light and shadow shows and other super-visual presentations, create a fun and vivid digital cultural tourism immersive new experience.

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In an innovative China, smart new cities are rising. The theme report of "City of Digital Intelligence" will outline all aspects of urban digital transformation and reflect the convenience brought by smart cities to various groups; the "Eastern Smart Media City" built by SMG is intended to build a shared platform for audio and video production space, The blockchain copyright sharing platform and innovative investment and financing platform help Shanghai's urban digital transformation.

To help people's livelihood and well-being, in 2023, "News Square" will join hands with Guangming Group to launch a "concentric service platform", making it more convenient to seek help with "one-click access" and help "coordinated efforts" more efficient; "Sangyu Joy Enjoyment Project" is being upgraded The physical and mental health of the elderly, and the improvement of cultural and educational life; "Dream Renovation Home" is committed to promoting the realization of the dream of people's livelihood; Build a bridge between supply and demand and boost rural revitalization.