To make the world heritage more "perceivable" and "warmth", on December 18, the third season of "Riding Alone for Thousands of Miles - China in Heritage" will be broadcast simultaneously on Zhejiang Satellite TV and Tencent Video.

The third season of "Riding Alone for Thousands of Miles" is based on the theme of "telling the story of world heritage with temperature". Shan Jixiang, president of the Chinese Society of Cultural Relics, will lead Zhou Yun, Niu Junfeng, and Tang Jiuzhou to form a new "Wanli Youth League" to set foot on the cultural heritage again. Journey to explore the "past life and present life" of the world heritage. It is reported that the third season of the program has also been supported by the UNESCO Representative Office in China, the State Administration of Cultural Heritage, the Resource Development Department of the Ministry of Culture and Tourism, and the Cultural and Creative Development Institute of Tsinghua University.

"Wanli Youth League"

Explore the multi-dimensional connotation of world heritage

"Three Lanes and Seven Alleys" in Fujian, Liling in Hunan, the Great Wall in Beijing, the Historic District of Macau, the Grand Canal in Dezhou, the Longquan Celadon Kiln Site, Qufu in Shandong... The third season of "Riding Alone for Thousands of Miles" will start a journey of 12 cultural heritage sites again Through on-the-spot visits to world heritage sites, local world heritage protection and narration by inheritors, experts and scholars vividly interpreting the presentation of intangible cultural heritage, etc., excavate the moving stories behind the world heritage that can link history, present and future, so that people can understand, Love and inherit world heritage.

Since its launch in 2021, "Riding Alone for Thousands of Miles" has traveled through the Liangzhu Ancient City Ruins in Zhejiang, the Gulangyu Historical International Community in Fujian, the Huangshi Mining and Metallurgy Industrial Heritage in Hubei, the Lushan National Park in Jiujiang, Jiangxi, and the Dazu Rock Carvings in Chongqing in two seasons. 24 world heritage sites. The audience also immersively felt the historical thickness and life temperature of the World Heritage Site.

In terms of determining the theme, following the popularization of world heritage awareness in the first season and the attraction of young people in the second season, the third season of "Riding Alone for Thousands of Miles" put forward the idea of leading the cultural trend, and determined the theme as "Speaking with temperature". A good story of world heritage”, leading the protection of world heritage with “recognition and empathy”.

In addition to presenting the scenery of the heritage site, the third season of "Riding Alone for Thousands of Miles" will also explore the multi-dimensional connotations of the world heritage on the economic, cultural and social levels. World heritage not only needs protection, but also rational use of world heritage resources through scientific planning and management; world heritage not only has social value, but also has economic value.

In addition to innovation at the content level, the third season of "Riding Alone for Thousands of Miles" will also carry out a series of cross-circle linkage activities. In the program, the "World Heritage Awakening Action" took novel and diverse forms such as the Li Brocade Show in Wuzhishan, Hainan, Dragon Boat Row in Fuzhou's Three Lanes and Seven Alleys, and Zhejiang Longquan Collection; Qi Xing Chou Season" will also be released this year.

In addition, this season "Riding Alone for Thousands of Miles" will launch the virtual digital human "Blue Bird" Wen Qingqing. The prototype of "Wen Qingqing" selects the image of the strange beast and blue bird in "Shan Hai Jing", and carries out an anthropomorphic re-creation. According to legend, only the blue bird knows the way between the world and the fairy mountains. As its identity as a messenger frequently appears in poems and songs, the blue bird has gradually become an auspicious symbol of conveying beauty.

Wen Qingqing

Follow the stories of ordinary people

"Everyone has the right to know, participate, supervise and benefit from the protection of world heritage. To give more rights to the public, we must increase the public's understanding and awareness of world heritage protection. This is what we have today. The emphasized protection of world heritage should pay more attention to generation inheritance and public participation." Shan Jixiang, president of the Chinese Society of Cultural Relics and convener of "Riding Alone for Thousands of Miles".

The third season of "Riding Alone for Thousands of Miles" pays special attention to the stories of ordinary people participating in the protection of world heritage. How can ordinary people protect and utilize world heritage? What can world heritage bring to ordinary people? Shan Jixiang believes that ordinary people can participate in the protection and utilization of world heritage as much as they can, and world heritage can enrich people's daily life.

On the Jiankou Great Wall in Beijing, the third season of "Riding Alone for Thousands of Miles" focuses on the native engineer Cheng Yongmao and the "Fifty Warriors" with an average age of 55. They have devoted 18 years of youth to the restoration of the Great Wall and are still sticking to it. On the front line, it interprets the spirit of "choose one thing and live forever".

In Longquan, Zhejiang, the program tells about the successors of Longquan celadon. Ice crack” technique; someone visually inspected the data with his own eyes, made more than 500 “failed” works, and finally succeeded in re-engraving…

In Liling, Hunan, the capital of porcelain for thousands of years, the program revolves around the birth, inheritance and innovation of "underglaze colorful porcelain" in Liling, explores the past and present of Liling porcelain, and talks to Liling porcelain people who continue to struggle. The local people set up the Chaoxu Academy to discuss and communicate every month; introduce advanced production lines, intelligently make embryos and burn porcelain; go out for training and learning, and open up business roads; embrace the Internet, and develop innovative products in small steps, which has continued since two thousand years ago Liling porcelain has gained new life in the new era, attracting Liling's "second generation of porcelain" to take over the torch of inheritance from the old generation.

Guo Yongqiang, the general producer of the program and the chairman of Guowen Culture, said: "To some extent, "Riding Alone for Thousands of Miles - China in Heritage" is a TV variety show that challenges the current protection of world heritage and the future development direction. There is a great public discussion—a unique perspective on the world, perspective on the future, and speculative perspective.”

"Riding Alone for Thousands of Miles" Season 3 Poster