On February 24, the ultra-high-definition video landing promotion event of "Hundred Cities, Thousand Screens" in Shanghai was held at the Shanghai Broadcasting Art Center.

Event site

Ultra-high-definition video is a new round of major technological innovation after video digitization and high-definition, which can bring a new immersive experience to viewers. my country is taking the "Hundreds of Cities, Thousands of Screens" activity as an opportunity to explore new business formats and models that can reproduce and promote ultra-high-definition video, cultivate new momentum for development, improve the industrial chain, and strengthen and optimize the digital economy. On the other hand, high-quality ultra-high-definition 4K/8K content such as socialist core values, party building, cultural tourism, and city image will be displayed on ultra-high-definition public large screens, allowing the masses to feel the national spirit in the ultimate visual experience and high-quality programs. Present the beauty of China and enhance cultural confidence.

On June 10, 2022, the State Administration of Radio and Television issued a license to China Central Radio and Television to carry out the business of broadcasting audio-visual programs on ultra-high-definition public large-screen public screens in hundreds of cities. It marks that my country's "Hundred Cities, Thousand Screens" ultra-high-definition large-screen promotion activity will enter the stage of extensive promotion.

"On New Year's Eve in January 2023, the main station's 8K ultra-high-definition Spring Festival Gala for the Year of the Rabbit will be broadcast live on more than 500 outdoor landmarks in 70 cities across the country through the "Hundred Cities and Thousand Screens". ' and the 'World Cup' trial broadcast, it was once again networked across the country. The 'Hundred Cities, Thousand Screens' campaign has become a new thing widely recognized by the masses." Jiang Wenbo, a member of the editorial conference of China Central Radio and Television, said.

Event site

Wu Jincheng, director of the Municipal Economic and Information Technology Commission, said: "Shanghai, as a key area of the national ultra-high-definition video industry, actively implements national tasks and becomes the first batch of participating cities to continue planning and implementing plans. The opportunity of the ultra-high-definition video landing promotion activities will help cultivate new momentum for the development of Shanghai's 100-billion-level industry new track."

As one of the main participating units of the promotion, Shanghai Radio and Television Station will be responsible for the construction and daily management of the unified broadcast control platform, as well as the production of ultra-high-definition video and audio content, and the provision of major events and other high-quality 8K live content. Song Jiongming, Deputy Secretary of the Party Committee, Director and President of Shanghai Culture Radio, Film and Television Group Co., Ltd. said: "Shanghai Radio and Television Station hopes to give full play to our long-term accumulated advantages in content production and dissemination in the field of ultra-high-definition video and platform advantages, and actively promote the 'Hundred Cities, Thousands of The landing promotion of the 'screen' event in Shanghai."

In recent years, Shanghai Radio and Television Station has continued to explore in the field of ultra-high-definition video, launched Shanghai's first 4K ultra-high-definition channel "Laughter Theater", jointly overcome a series of key technical difficulties, opened up the entire process of 8K ultra-high-definition production and broadcasting, and built an 8K ultra-high-definition channel. The high-definition video production and distribution application innovation platform has produced many 8K panoramic sound film and television works such as "The Dawns Here Are Quiet", creating a national first in the field of 8K full-process production. In addition, Shanghai Radio and Television Station is also actively laying out the ultra-high-definition video industry ecology, and jointly established Shanghai Science and Technology Museum and Shanghai Science and Technology Museum to build Shanghai's first 8K panoramic audio-visual display base in the Natural History Museum, helping Shanghai to cultivate new consumption scenarios for ultra-high-definition video and satisfying people's expectations. Yearning for a better life.

At the launch ceremony, Jiading, Qingpu, Songjiang, Fengxian, and Nanhui, five new cities, as the first batch of urban areas connected to the "Hundred Cities and Thousand Screens" broadcast control platform in Shanghai, signed a strategic contract with Shanghai Radio and Television Station, and held the "Five New Cities "Demonstrating the lighting ceremony of the big screen.

It is reported that Shanghai Radio and Television Station will also cooperate with China Central Radio and Television to form an online simulcast mechanism during major programs and events, and jointly promote the operation of the "Hundred Cities, Thousand Screens" event in Shanghai.