The May Day holiday is approaching, just like a large number of tourists flocking to major scenic spots, this year there are also a particularly large number of new films who choose to "go out" on this May Day. As of press time, a total of 18 new films have been scheduled for May Day, covering action, romance, animation, crime, comedy, disaster, fantasy, suspense and other genres. Among them, 16 films have already started pre-sale, and the cumulative screening and pre-sale box office reached 143 million yuan. "The King of the Sky" led the 51st box office with a pre-sale box office of over 80 million yuan, and "So Many Years", "Unfamiliar Life" and "Shocking Rescue" ranked second, third and fourth on the pre-sale box office list.
Box office pre-sale data as of 10:44 on April 26
The May 1st stall is the third largest holiday stall after the Spring Festival stalls and the National Day stalls. In history, Wuyi File has also produced many domestic commercial genre films that were "popular and well-received". As the first small long holiday after the end of the new crown epidemic, the "most crowded" new films in history are highly crowded, and the industry regards it as a "touchstone" for the recovery of the film market. The Beacon Professional Edition shows that the current average ticket price for the May 1st class in 2023 is 42.2 yuan, a year-on-year increase of about 23.39%. The average ticket prices for the May 1st class in 2022 and 2021 are 34.2 yuan and 37.8 yuan, respectively.
A large number of new domestic films are rich in types and have a variety of highlights. In the past, there are Japanese animations such as "Slam Dunk" and "Journey to Bell Bud", and "Guardians of the Galaxy 3" is ready to go. What kind of achievements will be created is really exciting.
The sea of flames in the sky shows the strength of a big country
An interesting phenomenon is that many of the main theme movies of this year's May 1st are late but arriving. At the same time, occupations that are both familiar and unfamiliar to the audience, such as pilots, firefighters, and prosecutors, are all displayed on different "battlefields" in the movies. A whole new look.
In the crowded May 1st stalls, the passionate and inspirational blockbuster "The King of the Sky" took the lead in "flying into the sky" in the pre-sale session. The film was once scheduled for the 2022 National Day file (it accounted for 60% of the total pre-sale box office at that time before the file was withdrawn), and the file was changed to release, and it showed the same amazing explosive power in this year's May 1st file.
The pre-sale of "The King of the Sky" broke through 80 million yuan poster
At present, "The King of the Sky" is far ahead in terms of pre-sales and new film "want to see" data. The pre-sale box office has exceeded 80 million yuan, and the pre-sale box office on the premiere day alone has exceeded 45 million yuan. %, is the absolute "king".
The film is directed by Liu Xiaoshi, starring Wang Yibo, Hu Jun, Yu Shi, and Zhou Dongyu. It focuses on China's military transformation and the development of aviation weapons and equipment in the new era. The working status shows the high-spirited spirit of the contemporary Air Force.
Stills of "The King of the Sky"
In addition to the box office blessing of the top-tier star lineup, what excites domestic audiences most is the eye-catching slogan of "real machine participation" in the poster. "The King of the Sky" was filmed with the strong support of the Chinese Air Force and the Aviation Industry Corporation. Three types of fighter jets, J-10C, J-16 and J-20, as well as a variety of China's most stable fighters, including the K-8V stabilized aircraft, were filmed. Cutting-edge models will be shown on the big screen, and many military and aviation enthusiasts are already gearing up and waiting to enter the theater to feast their eyes.
The "King" in "King of the Sky" not only refers to the most advanced and outstanding fighter jets in China, but also refers to those aviation people who have contributed to the progress of China's aviation technology. Therefore, the film focuses on little-known groups such as test pilots, designers, and engineers of different generations, vividly showing their passion and dedication. In the feedback from audiences who have watched the movie, there are a lot of tear gas warnings.
The disaster film "Shocking Rescue" was also withdrawn after it was announced that it would be released on July 8, 2022, and it was finally determined to meet national audiences on May 1 this year. The film is directed by Hong Kong director Peng Shun, starring Du Jiang, Wang Qianyuan, Tong Liya, etc. It tells the story of an unprecedented chemical explosion that threatens the whole city, and the disaster continues to escalate. A touching story of a group of members of the rescue station going through fire and water with their flesh and blood. This is also the first fire rescue movie to return to the screen after nearly 4 years since "Heroes of Fire", which sparked a movie-watching boom in the summer of 2019.
On April 25th, "Shocking Rescue" responded to the previous post-screening exchange event at Peking University on its official Weibo
The film uses the "8.12 Tianjin Binhai New Area Explosion Accident" in 2015 as the prototype of the film. Compared with the "Fire Heroes" prototype event of "7.16 Dalian Petrochemical Fire Accident" in 2011, "Chemical Explosion" is compared to " "Oil explosion" has a more complex chemical composition, and the fire scene will be accompanied by more uncertain explosions, coupled with a large amount of unpredictable toxic gases and corrosive liquids, which will bring more severe challenges to firefighters' fire fighting and search and rescue.
This film is also the first film in China to focus on the true appearance of the new generation of fire rescue personnel after the reform and transformation of the fire brigade in 2018, demonstrating modern firefighting capabilities. Fire-fighting drones, "Blizzard" and "Water Dragon" fire-fighting robots, chlorine gas capture vehicles, full-coverage electromagnetic guns, long-range fire-fighting missiles and other new batches of high-tech fire-fighting and rescue equipment are all making their debut on the big screen. While the fire fighting equipment is equipped, it also gives the audience a sense of trust and peace of mind in the fire brigade.
The movie "Prosecutors", which reflects the theme of prosecutors' public prosecution of crimes in the new era, will be affected by the "severe and complicated epidemic situation" in 2022. It will be withdrawn from the May 1st file last year, and it will land on the May 1st file again after a year.
"Prosecutors" poster
As the first large-screen prosecution-themed work of the Film and Television Center of the Supreme People's Procuratorate, and the first legal trial crime film shot from the perspective of Chinese prosecutors, this film brings together a production lineup with both strength and influence in the industry. Hong Kong director Mak Siu-fai, who has directed classic Hong Kong films such as "Infernal Affairs" and "Eavesdropping" series, has joined forces with the Film and Television Center of the Supreme People's Procuratorate to focus on criminal trials from a new perspective, and has been engaged in procuratorial work for 20 years The screenwriter, Zhao Peng, escorted the whole process to ensure the professionalism and objectivity of the judicial issues involved in the film.
The film is adapted from real cases. It tells the story of university professor Xia Wei (played by Wang Likun) involved in a bizarre murder case. Prosecutor Li Rui (played by Huang Jingyu) is ordered to investigate the truth of the murder case. The truth is even more confusing. The plots are intertwined, starting from a rape case caused by campus loans, layers of mysteries are drawn out, not only the collusion between government and businessmen, illegal black loans, violent rape, intentional homicide and other crimes are combined and connected, but also the plot of each character The choice of positions and the fetters of the fate of each small family are used as prying points, showing the thinking and choices of each character in the story in the face of crime and desire, justice and law.
It is reported that the film not only restores many real investigation and handling details around the work of the procuratorate, but also retains the audio-visual sensory impact of traditional commercial crime films, and also shows the real emotional life of prosecutors on the big screen. After "Eavesdropping" and "Integrity", Mak Siu-fai launched the slogan "Super Dare to Make a Criminal Blockbuster of the Year" and set off another "Frenzy" in the form of criminal prosecution, revealing to the audience the detailed process of prosecutors reviewing and prosecuting cases.
Romance and comedy genres guarantee "just-needed" theaters
Youth romance films have always been the "resident guests" of May 1st. Films such as "The Later Us", "Your Wedding", "Beijing Meets Seattle: The Best Love Letter" all achieved good box office results in the May 1st file of the year. As of press time, the youth romance films "So Many Years" and "Say I Love You Countdown" ranked second and fifth on the May 1st new film box office list with pre-sale box office of 21.5 million yuan and 7.35 million yuan respectively.
Stills of "So Many Years"
Unlike the previous movies that chose to withdraw and reunite, "So Many Years" belongs to the "upgrade" contestants who are a little impatient. The film studio announced on April 7th that the file will be moved from "520" to April 28th, and released the latest trailer and poster for the full lineup, officially joining the "May 1st File". The film is adapted from August Chang'an's novel of the same name, and together with "Hello, Old Time", "The Best of Us", "Secret Love·Orange Born in Huainan", it forms the "Zhenhua Middle School Quartet". Directed by Ji Zhuqing, the film is played by Zhang Xincheng as Li Ran and Sun Qian as Chen Jianxia. The film tells the story of a pair of lovers who separated because of realistic choices when they were young, and regained the love in their hearts and came together again after they reunited as adults.
Countdown to Say I Love You Poster
Another youth romance film "Countdown to Say I Love You" is directed by Lin Xiaoqian, starring Chen Feiyu and Zhou Ye. It tells the story of a man and a woman who had regretted missing out and met again and fell in love, but had to face the test of fate, and thus began a story A fantasy love story that goes in both directions in the time loop of life and death. With love as the background and fantasy as the shell, director Lin Xiaoqian once won nearly 1 billion yuan at the box office with "A Story Sadder Than Sadness". However, the two love movies are about the reunion and going away after the couple regretfully miss out, and they are somewhat similar to the same boring feeling.
Among the more than ten new films that have been fixed, the family road comedy "Unfamiliar Life" has won a box office of 14 million yuan in the pre-sale stage by virtue of the unique advantage of "May 1 only hilarious comedy", ranking No. 1 on the pre-sale list three. The film is directed by Yi Xiaoxing, starring Qiao Shan, Fan Chengcheng, Ma Li, and Zhang Jingyi. It tells the story of a family of four who accidentally embarked on a truck journey full of laughter and tears.
"Unfamiliar Life" has an all-round super comedy lineup from director to starring role to supporting roles. Director Yi Xiaoxing once became popular on the Internet with the "Wonderful Expectation" series of comedies. Li plays a middle-aged couple. The actors Chang Yuan, Tian Yu, Yin Zheng, and Xiao Ai are also well-known comedy faces to the audience. Two young comedians, Li Zongheng and Zhang Baiqiao, have tens of millions of fans on the short video platform. The hand of jokes helped "Unfamiliar Life" gain quite a lot of attention in the early publicity. Comedy is the most "just needed" genre in movie theaters, and the follow-up market performance of the short holiday is also waiting to be seen.
It is worth noting that among the many new May 1st films, animation is also a concentrated type, such as "The New Pigman Movie·Super Racing", "Guardians of the Universe: Storm Force", "Adventures in Paradise Valley", "Gems of Magic and Fate" Five animated films from home and abroad, including The Princess and Super Cute Time and Space Baby, are scheduled for May Day, just like celebrating June Day one month in advance. choose. The domestic animated film "The New Pigman Movie·Super Racing" led the 51st animation film with a pre-sale box office of 840,000 yuan.
