On the morning of May 10th, the 2023 Jiangsu Satellite TV Program Award and Resource Promotion Conference with the theme of "Flash New Liquan" was held in Nanjing. Judging from the released programs, the content layout widely involves all aspects of the public's lifestyle, travel, making friends, parenting, music, reading, inn, camping, off-roading... Special attention is paid to young people's employment, entrepreneurship and life, and focus on There is a huge group of takeaway brothers around us.

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Since May, Jiangsu Satellite TV will have 22 new programs, including sequels to aces that are well recognized by the industry and audience, as well as a dazzling array of new IPs. From large-scale popular theoretical programs to cultural exploration programs, from amateur entrepreneurship, youth social networking, venture capital speeches to trendy camping, parent-child off-roading, outdoor reading, from actively creating a field for communication and dialogue between the East and the West, to inviting artificial intelligence into the program. The contest between man and technology.

In the second quarter, 10 programs made their debut.

"China Wisdom China Tour" uses international vision, youthful attitude and fresh examples to fully display Chinese wisdom, highlight Chinese values, and spread Chinese spirit.

"I'm Reading on an Island" poster

The life and scenery of the island, together with the matter of reading, form a superposition of concepts and effects, which is a beautiful superposition of "1+1>2". The first season of "I'm Reading on the Island" won a good reputation. The second season of "I'm Reading on the Island" invites Yu Hua, Su Tong, Zhu Yong, Cheng Yongxin and other old friends in the literary world to reunite, dipping in the waves as ink, and singing with the sound of the waves.

"Must Come" is a short-distance cultural journey of "intergenerational collision", covering rice and leaves (grain, wine making, tea), wood and soil (architecture, ecology), fish and insects (finless porpoise, silk weaving), Zhouhedu (docks, bridges, tunnels), Wenheyan (poems, dialects), two uncles Meng Fei and old friends Liu Zhenyun gathered for a three-day and two-night "post-youth" journey, and met the post-90s "indigenous newcomers". Friends" to start an exchange trip of intergenerational collisions, they will open the map of China in the way of "advanced players" in "Must Come".

The third season of "Like an Old Man Comes" continues to gain insight into the evolution of civilization, and visits and inherits everyone. "Midnight Takeaway" focuses on the takeaway boy who is busy in the starry night, and sees the struggling figure under the headlights and starlight. "Flashing Founder" brings together big names in the industry and young talents to create a "Illustrated Book of Business Growth".

"Wild and Interesting" focuses on customizing young people's strategy of "getting out of the house", Huang Zongze, Xiao Jingteng, Wang Mian, Chen Zhuoxuan, Zhang Jiayuan, Wen Junhui, Meng Jia, Zhang Xiaowan, Yaya and many other guests create landscapes from scratch and work together to create suburban villages A revitalized ecological landmark. In the second season of "Let's Camp Together", Chen Weiting, Yang Di, Wang Linkai, Wei Daxun, Yin Zheng, and Zhang Yanqi joined forces to explore the real life. The manager Jiang Mengjie invited Lu Yi, Bao Lei and his wife, Lin Yun and other star guests to "Warm Inn", and leaned on the south of the railing to make tea by the stove. "Brothers Come Live" opened the most trendy way of travel. Chen Chusheng, Su Xing, Wang Yuexin, and Zhang Yuan joined hands to "unbox" "blind work" tasks in different cities, check in the fireworks and traditional culture in the market, and activate music creation and trendy play genes.

At the same time, more than 12 programs will be completed in the second half of this year.

"Echoes of Pillars" poster

"The One and Only You" poster

"The Little Knight Charges Forward" Poster

"The Echo of the Pillars" is about the ancient buildings in the cultural relics, "Music Tide Project" which joins hands with artificial intelligence to compete for original music, "1234567" which is an outdoor music carnival with the participation of all the people, " The little knight rushes forward", the first "big drama after-sales service plan" "Happy Drama Association", the first female shared grass planting reality show "The Unique You", the museum's joint national style immersive reasoning show "Unbelievable Museum", the national-level cultural IP tribute tour "Looking for the Beauty of Dunhuang", and "Out of the circle! Yangtze River", the third season of the reality show "Sparkling You", which is a youth workplace observation class, will unlock the new season of "Super Brain Youth League" in the "Lingguang Island" this summer, and countless audiences look forward to the annual "Jiangsu Satellite TV 2024 New Year's Eve Concert"... will inject new inspiration into the program market.

At this Jiangsu Satellite TV program appreciation and resource promotion meeting, a word with deep meaning appeared in focus: Zhitui. What is "Smart Push"? In the field of big data, intelligent push relies on machine algorithms, but Jiangsu Satellite TV's "intelligent push" obviously takes four dimensions into consideration: "big" to meet the needs of the general direction of the times, "small" to meet the needs of the audience's personalization Needs, "fineness" to the needs of the brand's out-of-the-box strength, these three are finally precisely connected with the platform's own advantages, forming Jiangsu Satellite TV's "intelligent push" logic.

Judging from the innovative achievements released this time, the service-oriented concept runs through the entire content section.

"China Wisdom China Tour" firmly focuses on the main theme, invites experts, scholars and young friends at home and abroad to participate in visits and discussions, demonstrates the Chinese wisdom contained in the excellent traditional Chinese culture, demonstrates the vigor and vitality of China's development, and fully reflects the international community positive evaluation. "Echoes of Pillars" and "Looking for Beauty in Dunhuang" all have the creative vision of telling Chinese stories well through mutual learning between China and foreign countries. "Yangtze River" represents the platform's thinking and exploration on major era themes such as rural revitalization and green development.

At the scene, Ge Lai, director of Jiangsu Provincial Radio and Television Corporation and chairman of the group, Ren Tong, deputy director and director of satellite TV channel, Su Tong, guest of "I'm Reading in the Island 2", guest Meng Fei of "Must Come", "Wild "It's Interesting" program guests Huang Zongze and Wang Mian, and "Midnight Takeaway" program guest Liu Zhuang jointly launched the new ceremony for the second quarter of Jiangsu Satellite TV.

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