At 12:00 on June 2, the 25th Shanghai International Film Festival officially opened tickets. After waiting for the two-year movie feast to return, fans are also ready to wait.

Compared with previous years, the billing time of this year has been adjusted to 12 noon, which means that people of all ages and working and living conditions have more free and free time to "compete for speed".

As soon as the ticketing time comes, the ticket purchase button pops up on the ticket grabbing page of Tao Piao Piao. Click on the movie, select the seat, lock the seat, and pay. journey.

According to Tao Piao Piao data, 309,000 tickets were issued in one hour, 425 sessions were sold out, and 256,000 people participated online at the same time. This is the beginning of a movie binge.

1-hour data of ticketing for the 25th Shanghai International Film Festival. Data provided by: Tao Piao Piao

The popular unit remains the same as before, and the enthusiasm for domestic films remains undiminished

Popular films such as "City of Sadness 4K", "The Transient Universe", "The Godfather", "The Last Emperor", "Evangelion: The End", "Hello, Mom" and "Digimon Theatrical Edition" were released in a very short period of time. Declare sold out.

Tickets for many popular movies sold out soon

Xiyou, a movie fan who has participated in more than ten sessions, has snatched many popular films in previous years. This year, he entrusted other movies that he "wanted to watch" to his boyfriend. "City of Sadness 4K" sold out in 6 seconds in a "showdown", but still failed to become the "Son of the Chosen", but her boyfriend who was pulled by her to help out in the first year made "The Dog God Family" "The Desire of the Gods" " and other Japanese classic films are in the bag.

"City of Sadness 4K" sold out soon

Jessica, who is engaged in the financial industry, is a loyal fan of Japanese movies. Every year at the International Film Festival, there are idols who can't catch up with her waiting for her to get close to the big screen. This year, she made an Excel spreadsheet early and added films such as "Death Nurse", "Galaxy Railway 999" and "Tang" to her wish list. After the ticket grabbing ended, she passed two popular films "Evangelion: The Finale" and "Sailor Moon Cosmos Part 1", but there were also some popular films that she grabbed a few more, and she planned to compete with others The star chasing sisters exchanged movie viewings.

Ding Ding, a college student movie fan who participated in grabbing tickets for the first time, plans to come to Shanghai from Shandong to experience the atmosphere of the Shanghai International Film Festival during his graduation gap this year. Through the content update on the official WeChat public account, he first got a preliminary understanding of some of this year's screenings, especially the "Classic Review of Science Fiction Film Week" that impressed him, "I didn't know that we had such an early science fiction movie. It turns out that the second feature film directed by Huang Jianxin is a sci-fi work that transcends the times." He was also quite surprised and satisfied by the convenient functions of the online ticket grabbing program. In the "My Schedule" column, in addition to the reminder of the time conflict, it will also display the time interval between the two previous and previous movie screenings, as well as the distance and time spent on the transition. "This is so friendly to movie fans like me who come from other places and are not familiar with the distribution of theaters and transportation routes in Shanghai!"

This year's Shanghai International Film Festival can be called a big year for domestic films. In addition to traditional units such as 4K restoration and Japanese films, which have always been sought-after, this year's Chinese-language films are also widely welcomed by movie fans. The Chinese-language films in the Jin Jue and Yaxin competition units of "A Worthy Trip" also quickly ran out of stock after billing.

Among the films shown, Ding Ding said that what he is most concerned about is the domestic films that will debut at this year's Shanghai Film Festival. The new domestic work that I can experience on the spot, "Finally I will see the new work of director Xu Haofeng again! There is also Wang Baoqiang's self-directed and self-acted film adapted from the real story prototype of Coach En Bo is so worth looking forward to! Zhang Songwen, Dapeng The recent works are quite outstanding, and the starring role of 'Dongguan Boy' is also very interesting!"

Before grabbing tickets, Ding Ding saw various versions of ticket grabbing sharing and strategies, and learned that the "fighting" in the ticket grabbing link may end in a few seconds, so he specially assigned ticket grabbing tasks for his friends around him, and asked them Introduce the Shanghai Film Festival section of Tao Piao Piao and the intensity of the popular science film festival ticket grabbing. One second before 12 o'clock, I was expecting that there would be a lucky guy with fine bones to help him win a piece of "City of Sadness". As a result, he participated in it for the first time and got his wish smoothly.

Ding Ding, who is about to come to Shanghai from Shandong to participate in the film festival, got "City of Sadness" as he wished

Behind the smooth invoicing is the efficient and coordinated guarantee of multiple parties

The screening is the closest part of this film festival to the people in this city. This year's 41 theaters will screen more than 400 films from June 9 to June 18, and the number of screenings is expected to exceed 1,300. Good movies attract people, which is the most fundamental driving force for the enthusiasm for ticket grabbing. The films of 16 units have distinctive themes and features, presenting the rich expression of film art in the context of globalization in different forms, types, styles, and themes. Some movie fans made a tricky statistic: If you want to watch all the films (about 395) of the 25th Shanghai International Film Festival, it will take about 42,349 minutes in total, which is equivalent to watching 29 and a half days without sleep. . There are also movie fans who classified the films of the film festival into "hell level", "universe level", "advanced" and "intermediate" according to their popularity and wrote a "nanny level ticket grabbing strategy".

The smooth billing of tickets for the film festival is inseparable from the professionalism and overtime work of the staff from all walks of life.

The film festival scheduler "Four-Eyed Old King" was interviewed by The Paper and other media

The film festival scheduler "Four-Eyed Old King" who is familiar to movie fans revealed early on on Weibo that "the night in the movie city is brightly lit." Like every film festival, Lao Wang, as always, arranges the viewing schedule for the next 9 days for movie fans, "Large movies are arranged in the hall, small movies are arranged in the small hall, 4K, IMAX, Dolby and other formats and lengths have to be found. Reasonable connection between theaters; extra requirements from meetings and film studios, documentaries, cartoons, the proportion of Asia, Africa, Latin America, all aspects must be taken into account..." The work of arranging films is cumbersome and meticulous, but Lao Wang uses tables with different colors to classify them in an orderly manner To "handle".

"Actually, apart from these popular movie screenings, there are too many good movies at the film festival, and audiences who didn't grab them don't need to be discouraged. Many movies are just unfamiliar to everyone, but they are all very interesting." Lao Wang said that he has Paying attention to the demand of online movie fans for additional screenings, it is not surprising that additional screenings of some popular shows will be announced one after another, "This is also the tradition of the Shanghai Film Festival." At the same time, Lao Wang also said that he will continue to recommend movies that can be "missed" in the future.

It is another sense of ritual to come to "check in" on the ticketing day of the new Shanghai Film Festival in the brand-new movie hall.

The main venue of the 25th Shanghai International Film Festival

Continuing the sales method in 2019, the online sales are two hours earlier than the offline sales, which means that the grand occasion of queuing up to buy tickets offline has withdrawn from the stage of history. But the sense of ritual of holding the film festival ticket in your hand at the first time, for many movie fans, is the first step to welcome the film festival. At 12:00 noon, an old gentleman came to the studio to ask the staff to help him buy tickets, because his daughter is disabled, and it was also inconvenient to grab tickets. With the help of the studio staff, the old man bought 6 movie tickets.

At 2 p.m., the Shanghai Film City, the main venue of the newly opened Shanghai International Film Festival, welcomed the first batch of movie fans who came to buy tickets. Most of them are older audiences, and some of them are unwilling to get lucky offline because they failed to get their favorite movie tickets online.

Fan Mr. Lee

Shanghai Film City has continued the tradition of high-quality and caring services in previous years, providing purchasing services for elderly audiences who do not know how to operate mobile phones. With the help of the studio staff, Mr. Li picked up and bought 5 movie tickets. Facing the film schedule, he said that the movie is not important, and the location does not matter. The most important thing is that he wants to experience the brand-new Dolby Theater No. 1 Hall sensory experience.

It is another full sense of ritual to come to "check in" on the ticketing day of the new Shanghai Film Festival in the brand-new movie hall.

Mr. Mei

Mr. Mei, a Shanghai movie fan who has been enthusiastically participating in the first film festival, made a plan to grab tickets early and asked his daughter to help him grab 16 movie tickets online. The small imperfection of this day is that my daughter snatched "City of Sadness". After seeing the ticket price of 140, she asked me if I would like it to be so expensive. I said yes, (but) no more! Now it's all about instant kills and hand speed! "Mr. Mei, who is in his seventies, complained angrily. Every year at the film festival, Mr. Mei has to check in various theaters in Shanghai. The festival has been held here since the first session. This is the base camp, so you must come! "He told The Paper reporter.

Movie fans who come to Shanghai Film City to buy tickets offline

30 years ago, Shanghai Film City came into being in order to meet the needs of holding a film festival. Over the past 30 years, a series of wonderful films have accumulated here into a palace-level cinema that symbolizes film culture and the embodiment of the spirit of movie fans. In order to catch up with this year's Shanghai International Film Festival, all the people here have worked overtime for more than a year, and they didn't even have a day off during the Spring Festival.

Movie fans have taken out movie tickets purchased online and turned them into paper tickets

Today, the Hall of Thousands of People still maintains the dazzling red main tone, and the equipment has been upgraded to the world's leading "Dolby Theater". experience. On the eve of the film festival, Shanghai Film City fulfilled its promise before closing down for renovation, and returned as promised in the film festival, a festival to share with movie fans.

Judging from the feedback from movie fans, this year's ticket grabbing performance can also be called "silky". Even if the selected seat has already been selected by someone at the same time, the page will quickly give a reminder and you can operate to return to select the next seat, and there will be no more "crash" of the system due to traffic overload in the past.

In order to ensure that movie fans can grab their favorite movie tickets as much as possible in a fair environment, the film festival organizing committee and Taopiaopiao have already worked hard on this year's system.

"We have tested the functions of the entire link through multiple steps this year to ensure that the functional preparations of each node are normal." The track and field cup, the technical director of Tao Piao Piao, told The Paper that many engineers' teams this year are Coming from Beijing, I worked overtime to serve the ticketing system of the film festival. I referred to the experience of Alibaba’s e-commerce double 11. “The entire system’s guarantee and news reporting process can get quick decisions and responses.” At the same time, in order to ensure the system One week before ticketing, Tao Piao Piao internally conducted several rounds of real stress tests on the traffic data of 5 times the historical peak in previous years to ensure that the system has sufficient pressure resistance. "At the same time, we simulate possible failures, formulate corresponding plans, and ensure smooth billing through a large number of online monitoring and comparison systems."

Tao Piao Piao internally simulated five times the historical peak traffic in advance and conducted a stress test

On-site picture of Tao Piao Piao staff on ticketing day

According to the quantified ticket grabbing data, in history, about 4,000 people grab a seat at the same time per second, while the simulated test of Tao Piao Piao reached 20,000.

Fans and friends who didn’t get tickets in the first place don’t have to worry. The “mutual assistance” among movie fans has already started on Moments, various ticket exchange groups, Weibo and Douban, and this is also part of the film festival.

The matter of "grabbing tickets" will actually last throughout the film festival