In 2023, the Dragon Boat Festival in the Chinese film market will officially end. According to data from Beacon Professional Edition, the total box office will reach 910 million yuan, slightly lower than the box office performance of 912 million yuan in 2018, ranking second in the box office of the Dragon Boat Festival in Chinese film history. "The Missing She" "I Love You!" "Transformers: Rise of the Power Warriors" ranked the top three at the box office. Among them, "She Who Disappeared" broke the box office record for domestic films in the Dragon Boat Festival in Chinese film history.
2023 Dragon Boat Festival box office list
This year's Dragon Boat Festival has a total of over 1.28 million screenings and nearly 22.5 million moviegoers. Although the box office is almost the same as in 2018, the average ticket price of 40.4 yuan is still much higher than the 35.4 yuan five years ago.
The Dragon Boat Festival schedule has been severely affected by the epidemic in the past three years. Although this year's recovery failed to break the pre-epidemic record, the composition of the market is very different from 2018. During the Dragon Boat Festival in 2018, "Jurassic World 2" dominated the box office with a box office of 720 million yuan, while domestic films "Moths crossing the river" and "The Leaker" performed mediocre. This year, under the dense siege of "Transformers", "The Flash", "Spiderman" and many other Hollywood super IPs, domestic films stand out and have set the best performance of domestic films during the Dragon Boat Festival.
The domestic crime suspense film "The Missing She" led the box office charts on the first day of its release, and achieved a fault-like lead on the second day, securing the top spot in the schedule, and finally won the Dragon Boat Festival with the highest attendance and more than half of the box office. File champion, and strongly set dozens of film history records.
The film is adapted from the 1990 Soviet film "The Trap for the Bachelor", and continues the operation mode of "producer Chen Sicheng + new young director", exploring and developing domestic suspense crime genre films. On the basis of the original story, the film constructively adds the element of "female mutual assistance" at the end of the design, which adds a lot of color to this suspenseful story born in the last century, and many viewers are moved by the friendship and true feelings interpreted in the film.
On June 24, the box office of "She Who Disappeared" exceeded 550 million
I have to mention Zhu Yilong, the leading actor of this film. In June last year, another movie "Life Events" starring Zhu Yilong landed on the national theaters. It broke through with unique themes and high-quality word-of-mouth. On the podium of the Golden Rooster Awards, won the best actor award. After a year, Zhu Yilong once again exerted his strength, perfectly interpreting a character completely different from Mo Sanmei in "Life Events"-the double-faced husband He Fei, who can switch between gentleness and abnormality freely, which made many viewers Still feeling scared after walking out of the theater.
Zhu Yilong made another breakthrough in acting in "The Missing Her"
Another domestic film that performed particularly well in the Dragon Boat Festival is director Han Yan's new work "I Love You!" ". This film adapted from the Korean manga of the same name continues director Han Yan's previous work "Get Out!" Mr. Tumor and "Send You A Little Red Flower" portray the living situation of ordinary people and discuss the issues of love and life, and four old actors Ni Dahong, Hui Yinghong, Liang Jiahui and Ye Tong interpret the life of two pairs of late lovers. The love story of accompanying each other at the end shows the warmth and depth of a "living to death" emotion. The film not only presents the touching ultimate romance of staying together in late life, but also discusses issues such as old-age care and empty nesters, which makes young audiences think and reflect.
"The Missing She" and "I Love You!" "Two excellent new domestic films since their release have overwhelmed Hollywood films such as "Transformers: Rise of Heroes", "The Flash", "Spider-Man: Across the Universe", "Crazy Elemental City", and won the box office champion and runner-up in the Dragon Boat Festival. Interestingly, these two works coincidentally show the audience the incurable "love brain" group: one is to cultivate and strengthen the love brain, and vigorously tells a group of romantic stories about "when the love brain gets old"; The other part is "Treating the Brain of Love", which brings a typical case of "losing life due to indulging in dangerous intimate relationships" to all "patients". On the Weibo platform, netizens talked about the "viewing order" of the two films, and more viewers suggested watching "The Missing Her" first, and then watching "I Love You!" ", and bluntly said, "If it is reversed, people will be exhausted." On the last day of the schedule, the two films performed a wonderful linkage between the champion and runner-up of the Dragon Boat Festival, which surprised the filmmakers.
The movie "In the Octagonal Cage" directed by Wang Baoqiang will be screened during the Dragon Boat Festival. Directed again, Six Years One Sword, Wang Baoqiang turned to focus on realistic themes. This film adapted from the real controversial incident of Enbo's fight also made a stunning debut at the Shanghai International Film Festival. Its good reputation has attracted many fans. Audiences interested in realistic themes and fighting sports themes walked into the theater to experience the sincere work carefully polished by Director Wang Baoqiang in advance. The collision of fighting elements in the film and the youth group also makes this film a good choice for some dads to bring their babies during this Dragon Boat Festival holiday.
Lighthouse database ticket purchase portrait
According to the ticket purchase portraits of the Lighthouse database, among the ticket purchase portraits from June 21st to June 23rd, female audiences of "The Missing Her" made outstanding contributions. Outstanding, the sub-tier cities and group viewing are not much different from the average value of the market. The film is the Dragon Boat Festival box office champion without exception in 22 provinces, 5 autonomous regions, and 4 municipalities across the country; "I Love You!" " also has a prominent proportion of female audiences. Although the story tells the love of the elderly, the proportion of young audiences aged 29 and below is higher, and the proportion of two-person viewing is also higher than the average of the market; "In the Octagonal Cage" is screened on a large scale during the Dragon Boat Festival , the proportion of male audience is higher, and "Don't Call Me "God of Gamblers"" has a prominent proportion of audiences aged 30 and above.
Wang Baoqiang's new work "In the Octagonal Cage" has a good reputation
On the other hand, Hollywood films such as "Transformers: Rise of the Hero", "The Flash", "Crazy Elemental City", "Spider-Man: Across the Universe", "Fast and Furious 10" and other Hollywood films are in the "octagonal cage" with domestic films. "Fighting" seemed powerless, and the combined box office of the five imported films during the schedule accounted for less than 20%. In April and May, popular imported films came one after another, and the situation of getting a full lineup of films has now been completely reversed. Many domestic films in the Dragon Boat Festival have landed on the theaters, and they have also won a breath for domestic films with their strong market appeal.
Since the Spring Festival, the overall recovery of the domestic film market has been obvious, especially the performance of the schedule has repeatedly achieved good results, and the number of moviegoers has been rising steadily. This year's Dragon Boat Festival film will draw a perfect end to the Chinese film market in the first half of 2023 with the successful development of domestic films, and more new films in the summer file will give a strong start to the market in the second half of the year.
"Sweeping Drugs 3: The End of the World", "Fengshen Part I", "Super Family", "Hot", "Twenty Thousand Miles from Chang'an", "Mission: Impossible 7: Deadly Reckoning", "Barbie", "Megalodon 2: Abyss" and other films of different styles will open a summer of blooming flowers for theaters.
