On June 30, a variety show focusing on electronic pop music - "Star Electronic Music Alliance" was launched.
In the first episode of the program, Legend of Phoenix, Huang Zitao, Ma Boqian, and R3HAB served as the host group of the Star Electronic Music Alliance Party and brought stage performances. Afterwards, a total of 42 "electronic music partners" appeared in turn, and independently chose to go to the "hobby camp" "With the "Rice Bowl Camp", after the grouping is completed, players from the two camps can recommend themselves and choose opponents from the other camp for PK, and the loser will enter the waiting area. Although the name is PK, it can also be seen as the appearance of 42 musicians from different countries and representing different genres of electronic music.
Group results for both camps
Speaking of electronic music, in recent years, the number of Chinese electronic music festivals has exploded, and electronic music is regarded as the next wave with the fastest development in the music field. However, on mass communication platforms, electronic music culture is often labeled as "niche", "high threshold", or even "chaotic and unfamiliar". People know little about it, and even have many misunderstandings.
Regarding why he decided to make such a variety show, the chief producer Mo Anqi said in an interview, "The starting point for making this show is very simple. Electronic music is a very common thing in our lives. You will definitely There is a classmate who is learning hip-hop, there must be a classmate who is doing rap, and there must be a classmate who likes to make electronic music. However, how to move the content of the strong offline atmosphere of electronic music to online is very interesting. Mesmerizing online content is a difficulty we need to overcome.”
It is also because the public is too unfamiliar with electronic music. In the first issue, as the PK progressed, there were also many content that producer Mo Anqi jokingly called "head science popularization".
From the content presented now, we can see that the definition of the concept of electronic music itself is vague. Some people think that 99% of music is electronic music, because most of the music is produced electronically; And subdivided, there are nearly a hundred categories.
This part can also be used as a highlight of the show. For example, when the Chinese-American electronic music duo Treasure Brothers introduced their unique Psy Pop, the guests and contestants were all covered, and the public is obviously unfamiliar with this type of music. , which also created a suspense for the next development.
Psy Pop, psychedelic pop music
And in the field of electronic music, there are obviously distinctions between experts and laymen, and those who are just three, six or nine. This is first reflected in the grouping session at the very beginning of the program. Some well-known veterans in the industry made everyone daunting, such as Xu Mengyuan, who is known as "the leader of electronic music in China's new era", who once created Chinese in the world's top 100 DJ rankings. The treasure brothers BEAUZ with the best score on the list, and the 19-year-old electronic music newcomer Sham Shui 29-Chen Siyuan, after the performances, these players really proved their strength with wonderful stages. Secondly, for some types of electronic music, many players clearly expressed disinterest. For example, for Cui Sanjin's Bounce music, many players directly said "very earthy" and "not popular" during the preparation process.
Some contestants commented on Cui Sanjin's music genre.
In the PK link, this kind of contradiction will explode intensively. For example, Ma Haixin and 4S in the first group. It is highly interactive and more contagious but won by one vote.
Players' comments on Ma Haixin
After 4S won, the contestants raised objections
Regarding the evaluation criteria for the contestants, the chief producer responded to The Paper: "If this program is a documentary or a science and education film, then my judging criteria must be technical. It must be your style and your skills. How. But our purpose is to lower the threshold, to let more people come in without the mentality of being educated, find electronic music interesting and like electronic music, so our judging standard is the same as watching it in front of any TV. The audience of this show is the same—as long as it looks good and sounds good, so we told the artists at the time that you can choose whatever you want without any shady scenes, which often leads to the scene getting out of control. 'How did he choose this', but people just love the scene."
Mo Anqi believes that this show is not a DJ talent show, but pays more attention to the viewability of the show. It invites good-looking and powerful original musicians. Some of them are vocals, some are rappers, some are producers, and some are DJs. When they come to this show, after the first stage, they will form a team to form their own small band to produce very nice electronic pop music. As for the selection of the guests of the main management group, the producer also introduced that he does not select any absolute standard, but pays attention to diversity - he must be someone who really knows how to enjoy music culture, such as Huang Zitao; If he is a person who really has status in the music industry and is not separated from electronic dance music, such as Legend of Phoenix; then he must be a kid who represents a foreign perspective and speaks good English, and enters the show with his own cultural perspective. For example, Ma Boqian.
From this point of view, "Star Music Alliance" has quite a temperament of "happy first" and "good looks first". It is more important to have fun.
Cui Sanjin, who laughs at himself as the "King of Soil Hey", believes that happiness and being able to drive the audience are more important
In terms of the popularization of electronic music, musicians such as Meng Kuan (KUAN) believe that the threshold for listening to and accepting electronic music is quite high, and the popularization of electronic music culture is long and difficult; Xu Mengyuan, treasure brothers BEAUZ and others believe that it is necessary to rely on good The form allows more audiences to know and get in touch with electronic music.
In the recent offline press conference, the organizer also introduced that "Star Electronic Music Alliance" is not limited to the boundaries of electronic music culture, nor does it set limits for electronic music.
In the next program, we will abandon the traditional competition mode in the studio and move the stage to Liberty Beach. The five party management groups will join hands with young musicians to launch the "Xingdian Music Island Landing Project". Pioneer musicians exchange and create music on the electronic music island, and form a small team to create electronic pop music works by integrating a variety of different music styles. Use six themed parties to present music performances to the island audience.
