This year's summer vacation is full of blockbuster movies, and it is very lively. Warm realistic theme "I love you!" ", the animated film "Three Thousand Miles of Chang'an", "Fengshen" based on traditional Chinese mythology, and the suspenseful crime film "The Missing She", relay ignited the film market, leaving the audience with a lot of choices. The upcoming action sci-fi masterpiece "Megalodon 2: Abyss", the anti-fraud suspense film "All or Nothing", and the love movie "Forgetting" will bring a new round of audio-visual feasts to movie fans.

In order to further enrich the cultural life of citizens and create a good film culture atmosphere, Shanghai has launched the 2023 Shanghai Movies Benefiting Citizens Consumption Campaign of "Discount Watching Movies and Enjoying Life". From August to the end of the year, citizens log in to the Taopiaopiao platform to buy movie tickets for any show, and each ticket can enjoy an instant discount of 20 yuan. Quality cultural services for living.

At present, the average ticket price in Shanghai is about 50 yuan. After the event starts, citizens can enjoy the light and shadow "dinner" at a price of less than 30 yuan.

The 2023 Shanghai Movies Benefiting People Consumption Event of "Discount Watching Movies and Enjoying Life" is sponsored by the Propaganda Department of the Shanghai Municipal Committee of the Communist Party of China, organized by the Shanghai Film Bureau and Tao Piao Piao, and co-organized by the Shanghai Film Distribution and Projection Industry Association. The event will be officially launched on August 1, 2023, and it will be open to theaters in the city. During the event, citizens can log in to Tao Piao Piao APP, Taobao APP Tao Piao Piao Channel, Alipay APP Tao Piao Piao Mini Program and other Tao Piao Piao related platforms to purchase any movie. Movie tickets for each session can enjoy a direct discount of 20 yuan per ticket. The same user can purchase up to 8 subsidized tickets per month. At the same time, the relevant departments also called on the city's theaters to offer fare discounts during the event period, and citizens can watch movies at a minimum price of 20 yuan for some sessions in some theaters.

The event adheres to the principle of "government subsidies, corporate support, and theater profit sharing", and cooperates with the top sales of the film market and publicity and distribution of corporate Taopiao tickets on a 1:1 basis, with a total investment of 15.6 million yuan. No more than 10,000 subsidy tickets will be issued per day on working days, and no more than 20,000 subsidy tickets will be issued per day on weekends and holidays. During the activity period, the maximum subsidy can be nearly 800,000 times.

In order to attract more audiences to the theaters, in April this year, the Shanghai Film Bureau directed the Shanghai Film Distribution and Projection Industry Association to organize a series of activities to promote the prosperity and development of the Shanghai film market. In response to demand, the launch of "Silver Hair Watching Movies Together on Screen", "Silver Hair Early Show", "May 5 Movie Watching Month" and summer discount movie viewing activities for student groups have greatly promoted the consumption vitality of Shanghai's film market. As of the latest, Shanghai's annual box office has exceeded 1.7 billion yuan, ranking first among cities across the country. The box office of Shanghai movies in the summer season has exceeded 600 million yuan, ranking first among cities in the country.