On July 31, local time, Warner Bros. Pictures Japan branch issued a public statement through the official Japanese social media account of the movie "Barbie", criticizing the English official Twitter account of the movie "Barbie" operated by Warner Bros. Pictures for posting " Extremely regrettable” post. As of now, this post bombarding his parent company has received nearly 25 million retweets and 85,000 likes.

"We deeply regret the recent reaction to the social media posts made by fans of 'Barbenheimer', and the official account of the US HQ of the film Barbie. We take this situation very seriously , we ask Warner America headquarters to take appropriate action. Here, we would like to apologize to those who were offended by the above irrational reaction." Warner Japan wrote in this public statement.

Statement from Warner Japan

Recently, the movie "Barbie" produced by Warner Bros. and "Oppenheimer" produced by Universal are being screened simultaneously in many places around the world, and various memes and jokes echoing the hot word "Bappenheimer" have also been born on the Internet , many of which were self-made posters by fans, all of which combined the mushroom cloud after the atomic bomb explosion with the Barbie doll image played by Margot Robbie, which won a lot of retweets and likes, but also made many Japanese netizens feel unhappy .

"Pabpenheimer"

For example, a fan-made poster shared by the Twitter film account @DiscussingFilm clearly shows Oppenheimer star Cillian Murphy with Margot Robbie on his shoulders, with nuclear explosions in the background The great flames after the incident. Regarding this post, the official account of "Barbie" in charge of Warner quickly interacted, not only like it, but also gave a reply "This will be an unforgettable summer", which made many Japanese netizens feel touched. Offended, I think this approach is playing with history, ignoring the devastating blow caused by the atomic bomb to Japan and its entire people, and posted a large number of photos and videos of the victims of the Nagasaki and Hiroshima nuclear bombings under related posts .

Interactions on the official Barbie account.

For well-known reasons, "Oppenheimer" does not have any Japanese release plan for the time being, so the anger of these netizens can only be directed at the movie "Barbie" which is scheduled to be released in Japan on August 11. In recent days, the keyword "Boycott Bapenheimer" has become a hot topic on the Japanese Internet, and it has also seriously affected the promotion work of "Barbie" itself in Japan. Due to the pressure, Warner Japan Branch came up with the "righteous killing of relatives", hoping to cut off "Oppenheimer" in time to save "Barbie"'s box office in Japan. As of the publication of the article, Warner headquarters refused to express any public opinion on this matter, and the above-mentioned likes and comments on the official Twitter account of the movie "Barbie" have not been deleted yet.