Note: This article contains spoilers
"All or Nothing", which was originally scheduled to be officially released nationwide on August 11, started screening on August 5. Large-scale screenings a week in advance have become the norm for movies that are confident in their own quality in this summer's file. This screening immediately exploded. The box office on the first day surpassed "Megalodon 2" on the second day of its release, and became the champion of the day with 173 million yuan. Attendance rate (over 50%) and average attendance ( An average of nearly 65 people per game) achieved the effect of the Spring Festival stalls, and in one fell swoop made the national single-day box office break through the 500 million mark again after 187 days. On the second day of the screening, the box office directly exceeded 200 million yuan, setting a record for the highest single-day box office in film history. Also because the screenings are too popular, it has been moved to August 8th. If this momentum can be maintained, there may be suspense about the championship of the summer file.
"All or Nothing" file poster
People who don’t play Douyin may be surprised by this phenomenon, why did it explode? "All or Nothing", which hastily entered the summer file in June, was originally in a "later launch" trend in terms of publicity and release. But "the first work focusing on overseas online fraud" makes "All or Nothing" naturally attractive. After all, overseas fraud has been a hot topic on social media this year. The film crew boldly and resolutely put the focus of publicity on Douyin, and several teaser materials have become hits on Douyin. Before the official screening, the play volume on Douyin exceeded 8 billion times, fully penetrating into the sinking market , It is indeed effective to directly raise the expectations of "shaking people" for the movie. The number of people who want to watch the movie on Maotao has risen fiercely. The number of people who want to watch the movie on the first two platforms exceeded 1.6 million, and it eventually turned into a driving force for ticket purchases.
The popular material of "All or Nothing" has exceeded 2 million reposts alone
It is impossible for a movie to become a blockbuster just because of its hot topic. After all, there are never a few movies that are "not alive" or even directly "killed". What did All or Nothing get right? As the producer of Ning Hao, Bad Monkey Pictures is another realistic work after "I'm Not the God of Medicine". Many people connect the two. ". Of course, as a functional and emotional film, "All or Nothing" has a very positive box office outlook.
The box office of "All or Nothing" reached 218 million yuan on August 6, creating a single-day box office record in Chinese film history
Entertaining in "Curious Hunting"
The movie tells the story of programmer Pan Sheng (played by Zhang Yixing) and model Anna (played by Jin Chen) who are attracted by overseas high-paying recruitment and go abroad to seek gold, but they accidentally fall into the relationship with Manager Lu (played by Wang Chuanjun) and A Cai (played by Sun Yang). The trap of the overseas fraud factory of the management leader suffered from inhuman torture. Will they be able to escape?
Pan Sheng (played by Zhang Yixing)
Anna (Jin Chen)
"All or Nothing" was originally called "Operation Fishing", and it was completed two years ago. Due to issues such as film scale, some twists and turns have been experienced in the review process, and the film studio has also "blessed in disguise" and stepped on the "time of day"-although anti-fraud has been talked about for several years, overseas fraud has really gained national-level discussions this year. The popularity is even more hot topic on the short video platform. This has aroused the curiosity and curiosity of many passers-by: How did Chinese people be deceived to go abroad? How does overseas fraud work? Is it really that miserable for people who cheat overseas to engage in fraud?
"All or Nothing" stills
These questions that the audience is curious about are presented in relative detail in "All or Nothing". For example, Pan Sheng is a highly skilled programmer who graduated from a prestigious school. He thought he was going to work for a game company in Singapore, but he was knocked out during the transit and was sent to a fraud factory with a hijab. The fraudulent operation process behind it is also clear at a glance. Countless pitfalls such as stock trading, coin mining, online games, e-commerce, gambling, and naked chats are waiting for people to jump in...
What makes the film right is not only that it is an anti-fraud "propaganda film" or "scientific and educational film", but also that it mixes various elements of commercial genre films, including blood, violence, etc. , can not only educate the audience, but also make the audience happy.
For example, Anna was deceived to go abroad, incarnate as a beautiful dealer, and dealt licenses online. The young domestic graduate student A Tian (played by Wang Dalu) was deceived into getting hooked. The charm of the old Hong Kong God of Gamblers movie allows the audience to immerse themselves in a dangerous but exciting gambling. The audience certainly knows that gambling is wrong, but the movie allows the audience to safely enjoy the pleasure and hallucinations of "gambling". This is a common strategy for commercial films.
It has the style of Hong Kong-style gambling movies
The most colorful part of the novelty part of "All or Nothing" is also the moment when its genre elements are full, and it is its violent presentation.
Nine out of ten people who have been tricked into swindling factories abroad want to escape. There is no way to escape, but the fate of escape must be tragic. The bloody and violent scenes in "All or Nothing" are complicated and detailed, which is indeed rare on domestic big screens. If it is a serious police suspense or criminal reasoning film, the large-scale violent scenes may be deleted, but as an anti-fraud science and education film, it is retained in order to serve as a warning. It's just that the cruelty of movie violence may not be as good as reality.
All kinds of violent scenes are dizzying, this screenshot is relatively not scary
The movie is not suitable for middle school students (although they are also the main target of anti-fraud propaganda), nor is it suitable for timid audiences, because the torture of fraud groups is indeed shocking at the level of horror movies. Being shocked by electric shocks, being violently beaten, and being shot to death, such violent scenes are common in other movies, but several violent details of "All or Nothing" did make many viewers cover their ears and curl up their legs uncontrollably, such as ears being torn A close-up of a toothpick being inserted through a nail, or the scream of an iron nail being driven into the forehead and tearing apart...
The frightening violent scenes in movies can bring aesthetic pleasure. It's a bit similar to watching a horror movie, the amygdala and frontal lobe in the brain can be activated at the same time, negative and positive emotions are stimulated at the same time, and people can feel happy even when they are frightened. At the same time, no matter how cruel the movie is, the audience is safe in reality, and the audience can get an emotional relief and release after extreme fear.
"All or Nothing" stills
In a word, under the theme of anti-fraud, "All or Nothing" successfully combined the novelty-hunting elements of a large number of commercial genre films, "spectacularized" the fraud, and possessed the "good-looking" required for a big-selling movie.
The purpose of "hunting novelty" by entertaining and teaching in the film is thus achieved. Presumably after watching the movie, fewer people will fall into the pit of "beauty dealers online licensing", and more people will realize that the so-called "won-win" is a fraud; If they are in such a miserable situation, they will be vigilant against the so-called "high salary recruitment".
Qualified anti-fraud propaganda
The most successful casting of "All or Nothing" was casting Wang Chuanjun as the leader of a fraudulent factory. With a big back, gold glasses, and a floral shirt, he looks elegant but is actually the most sinister. His image of a gentle scum makes people shudder. Before the screening, the number of likes of each of Wang Chuanjun's materials on the movie's official Douyin exceeded one million, which shows the appeal of successful character creation.
The popular short videos on the film’s official Douyin are almost all Wang Chuanjun
Manager Lu controls people. In addition to hard measures such as torture, he will also use soft brainwashing strategies to stimulate the greed of everyone who is deceived. In the movie, his slogans for brainwashing the people in the defrauding factory are quite "contagious", such as "If you want to succeed, go crazy first, and rush for money desperately; fight once, get rich for three generations, and work hard to not fail."
Manager Lu (played by Wang Chuanjun) crazily brainwashed people
Human greed is also the most important reason why movies have repeatedly banned fraud. The film said through the mouth of the female captain of the criminal investigation detachment (played by Yongmei): People have two hearts, one is greedy and the other is unwillingness. Fraudsters have seized these two hearts of people, and only then have they succeeded in taking advantage of the void.
Therefore, the movie has always emphasized that fraud is related to each of us; whether you are deceived or not has nothing to do with your education, cultural background, and knowledge level, but as long as you are greedy and unwilling, you may be deceived ...
The few examples of being cheated that spend the most pen and ink in the movie are either high-achieving students or decent careers. For example, Pan Sheng is a programmer, Anna is a well-known fashion model, and A Tian is a fresh master's student who is well versed in probability... Especially A Tian, and He Fei in "The Missing Her", are listed as the two major domestic movies. The classic gambler accurately presents the pitiful, hateful and pathetic state of madness of the gambler, and is a vivid anti-gambling teaching material.
Anti-gambling textbook
Movies have obvious tendencies in the presentation of individual cases-the deceived are not poor, low-educated, unemployed, or have no future prospects... But in fact, in real life, actively or passively engage in The fraud industry has always been dominated by young people/vulnerable groups in small towns who are poor, low-educated, and inexperienced. The more difficult the reality is, the more they cannot find a way out, the more they desire to get rich overnight, and the easier they are to be deceived.
The movie calls on everyone not to be greedy, not unwilling, and not to be deceived. This is of course true; but when the movie attributes all problems to people's greed and unwillingness, it also ignores or even actively blocks some deeper social issues. problem focus.
Fraud is very old, but the methods of fraud are constantly changing. "All or Nothing" is obviously unable to exhaust all the methods of fraud, and it is also impossible to eliminate people's greed and reluctance. Are there any institutional measures to make people less "unwilling"? "Willing", let people work honestly and live a decent life? For those who have no way out, if they have not fallen into the trap of telecommunication fraud, are there still other traps waiting for them? These are all questions that the audience can think about outside of the movie. It is a very qualified anti-fraud propaganda film, but the questioning of reality "attacks one point, not as much as the rest", and there is indeed a limit to its strength.
If you work honestly, you can get what you want, and there may be fewer people who are cheated
In addition to not digging deep enough into the problem of fraud, the rescue scene in the latter part of the movie is greatly reduced in novelty, and its logic can be further deliberated. It is completely predictable to show China's efforts to combat telecom fraud and the Chinese police's determination to "seek investigation no matter how far away it is". It's just that, if you look at it from the perspective of the genre film of the confrontation between cops and gangsters, both sides have been dealt with a little "wise".
There is obviously a deep collusion between overseas fraud forces and overseas political forces, which is also the main reason why overseas fraud is difficult to crack down on. However, in order to have a positive ending, no one in the overseas fraud group informs them, and a false fire alarm will kill them all. up. The Chinese police are almost "returning in vain". They almost rely on other people to provide information, rely on "accidents", and rely on the second-in-command of the fraud group Ah Cai's "love brain" to let Anna go... Although this objectively reveals that China It is difficult for the police to fight against fraud overseas, but the ending is still a bit sloppy. At the moment when the movie came to an abrupt end, it still regained a little score-at least it shows that there are more than one anti-fraud, and it may also hint at the possibility of a sequel.
"All or Nothing" is going to be an instant hit, and this trend of hits is likely to continue. It not only has the function of anti-fraud - many young people will watch movies with their parents; it has a strong sense of curiosity - enough commercial elements and strong watchability; Emotions such as hatred for the purpose, sorrow for the deceived, anger and indisputable anger for the deceived, worries about being deceived by family members, and luck for oneself are all swept away. Emotional movie viewing is increasingly dominating ticket purchase decisions in sinking markets.
The flaws do not hide the advantages, "All or Nothing" is very suitable as an anti-fraud promotional film. Against the background that some objective dilemmas have not changed for the time being, we can indeed only strengthen our appeal to people not to be greedy and not to be deceived.
