On August 11, the awarding ceremony of the "Shanghai Television Artists Association's 4th Short Video Contest and the 2nd Undergraduate Short Video Contest" was successfully held at the Shanghai New International Expo Center.

Event site

In terms of the competition system, this year's competition continued the practice of the third year, and was divided into two competition units: society and colleges and universities. Call for works from short video enthusiasts from the whole society and college students across the country.

There is no limit to the theme of the competition, adhere to the correct orientation of public opinion, have positive and healthy content, embody the core values of socialism, promote the main theme, and convey positive energy. Short video works with a duration of less than 5 minutes can participate. The competition specially set up two themed areas of "New Era Cities" and "Yangtze River Delta Integration", respectively encouraging short video enthusiasts to use lenses to reflect humanized cities, human cultural atmosphere, and human life, and to use light and shadow to show the integrated development of the Yangtze River Delta in an all-round way The fruitful results and vivid practice achieved in the past five years of strategy implementation.

Since its official launch on March 1, after three months of solicitation, this competition has attracted the active participation of film and television production institutions, short video creation enthusiasts, and students from more than 40 colleges and universities in more than 20 provinces and cities in China. There are 3265 works, including 3056 social competition units and 209 college competition units.

The judging committee composed of industry experts, senior practitioners of film and television production institutions, and university professors conducted repeated evaluations on the ideological, artistic and innovative nature of the shortlisted works. After preliminary evaluation and final evaluation, 49 awards were finally produced. Among them: the social competition unit selected 8 first prizes, 10 second prizes, and 11 third prizes; the university competition unit selected 10 best works; in addition, the competition also selected the best production award and the best creative award , Best Vision Award and Best Series Award, and 6 Theme Zone Awards. The organizer also selects a number of outstanding organization awards based on the participating organizations. Among them, " Falling in Love with the Museum ", a collaboration between Shanghai Museum and The Paper, won the first prize in the social competition unit.

During the selection process of the competition, works with unique creativity and showing the daily life of ordinary people received special attention from the jury. The judges believe that this year's participating works have a wider range of themes than previous ones, and the participants cover a wider area. In particular, the works of college students have outstanding styles and novel perspectives, reflecting the vigorous vitality of young students.

Among the award-winning works, some show Shanghai coffee culture through delicate lens language, some reflect rural revitalization through the collision of tradition and modernity, and some show traditional Chinese culture through the perspective of foreigners... The contestants use delicate lens language It records the fireworks in ordinary life, and reflects the development achievements of the new era through the ordinary life of the little people.

In order to embrace the era of 5G intelligent imaging, the awards ceremony of this competition was held at the 24th Shanghai International Photographic Equipment and Digital Imaging Exhibition. The organizer of the competition hopes to combine short video creation with cutting-edge technology and innovative solutions for image shooting, deepen the communication and cooperation between the competition and the video industry through the collision of multiple thinking, inspire short video enthusiasts, and further enhance the future of short video creation.

In order to promote the innovation and development of short videos and bring new brilliance, the organizer also held a special forum at the awards ceremony, inviting the award-winning representatives of this year's competition to share their creative experience and insights. Industry experts and winners' representatives focused on short video creation and focused on industry hotspots. heatedly discussed. At the forum site, diverse thinking collided, and big names gathered, which was brilliant.

In the future, the Shanghai Television Association will cooperate with Dragon TV, Kankan News, iQiyi, Bilibili and other media platforms to widely publicize and broadcast award-winning works, and recommend outstanding works to represent Shanghai to participate in the "Asian Micro Film Festival" and other higher levels race.

"The 4th Short Video Contest of Shanghai Television Artists Association and the 2nd Short Video Contest for College Students" is directed by Shanghai Federation of Literary and Art Circles, co-sponsored by Shanghai Television Artists Association, Shanghai Student Affairs Center, and Tourism Times, and Shanghai Radio and Television Station Co-organized by Dragon TV Center, Shanghai Radio and Television Media Center, iQiyi, Shanghai Radio and Television Art and Humanities Development Foundation, Shanghai Oriental Pearl Mobile TV Co., Ltd., Shanghai Network Audio-Visual Industry Association, Shanghai Radio, Film and Television Production Industry Association, Shanghai Special support from International Exhibition (Group) Co., Ltd.