On August 15, the eighth day after the movie "All or Nothing" was released, the box office officially exceeded 2 billion.
The box office of "All or Nothing" broke 2 billion yuan.
As the "biggest dark horse in the second half" of the summer season, the box office performance of "All or Nothing" really lived up to expectations. Since the opening of screenings on August 5, the box office of the first day of the film has surpassed the release of the new film "Megalodon 2", becoming the champion of the day with 173 million yuan, 51% of the attendance rate and an average of nearly 65 people per game. The average number of people is comparable to the Spring Festival stalls. Driven by it, on August 5th and 6th, the total single-day box office exceeded 500 million yuan for two consecutive days, making theater practitioners sigh: "This is the Chinese New Year."
"All or Nothing" has been a dark horse since its debut, and the "anti-fraud promotional film" has been filmed with every plot, the rhythm is tense, and the characters have distinctive personalities, all thanks to the skill of a director of a genre. And allowing the audience to engage in empathy and triggering social topics is even more due to the strong correlation between the subject matter itself and public life.
"All or Nothing" focuses on the controversial topic of "overseas fraud", and casts its sights on the inside of the fraud group. With real texture and strong dramatic conflict, it leads the audience to enter from different perspectives, revealing the ecology of the entire industry chain of telecom fraud, Combined with the popularity of the topic of "Northern Myanmar" in the previous social news, topics such as "Reporters go undercover to rescue hostages" to "The million-dollar boss was stunned, jumped the wall and escaped from Myawaddy" and other topics have aroused stronger emotions among the audience. .
In addition, the movie provides a large number of spectacle scenes, whether it is the slogan of "beautiful dealers deal cards online" or "sleep on the floor today, and sleep with the boss tomorrow", all kinds of "famous scenes" are extremely suitable for the material of the second creation of short videos, making related Movie materials are quickly assembled on short video platforms such as Douyin, attracting a lot of attention and attention in the sinking market.
Compared with another blockbuster film "The Vanishing She" in the early stage of the summer vacation, the success of the two films seems to be similar in purpose. "She Who Disappeared" combines the news of wife killing in Thailand, aiming at the fear of marriage in recent years, while "Desperate" combines the news of northern Myanmar to step on the panic of "the waist of Southeast Asia". And compared to the urban legend of the freak show "Human Pig" in "The Missing Her", the incidence of fraud in northern Myanmar is much higher in reality.
Recently, when the director of "All or Nothing" bid for the Olympics, some media asked him whether he was inspired by Netflix's "big data selection" method. In response to this, the Olympic bid responded that he was not very clear about what "big data selection of themes" is. "The preparation and shooting of this film was three years ago, and the filming was two years ago. Borrow big data as a means.” He also revealed that when preparing for this film to find investment, “many people also pointed out that this is a niche subject, and they believe that people who have been defrauded are a minority group in the crowd. Compared with those who have experienced love or family affection, that is simply too small a group." And the Olympic bid also said, "The current market response has fed back our previous doubts and confirmed our decision. In fact, this is a subject with a wide audience.”
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Regarding the "spectacle" in the film, the Olympic bid believes that this does not hinder the realistic strength of the film. "The film of spectacle is to maintain a sense of distance from the audience. It must make the audience think that these things really happened. Therefore, to balance the relationship between real life and this artistic reality, the relationship between the reality of life and the reality of drama, of course, it is necessary to carry out artistic processing of life, not to copy life."
The Olympic bid revealed that the main creative team conducted in-depth research on a large amount of first-hand information during the preparation period, and that "fidelity" was one of the most important keywords in the creation process of the movie "All or Nothing". "The massive amount of data is mainly collected from a large number of interviews with relevant victims, the survivors who were kidnapped and finally escaped back to China, and the public security officers who are fighting on the front line of anti-fraud. A large number of news reports written by investigative reporters, these are our references." In real cases, there are too many things where families go bankrupt and wives are separated. "This makes us realize that behind every victim is actually a family. His relatives and friends will have long-term collateral damage because of an individual being defrauded, so behind each case, the loss is not only property, but family after family, and emotional collapse one after another.”
The 2 billion in "All or Nothing" also broke the previous record of 9 and a half days in "The Missing Her". However, the actual screening time of "All or Nothing" is longer than "The Gone Girl" because of the large-scale screening method. At the same time, the three-day total box office of "All or Nothing" surpassed "In the Octagonal Cage" and became the champion of the total box office box office in Chinese film history, while the screening of "In the Octagonal Cage" started from the Dragon Boat Festival and lasted longer.
After the film was screened, public opinions such as "large-scale screenings are comparable to early releases and no divisions" gradually emerged. In order to avoid controversy, "All or Nothing" announced that it will be officially released from August 11th to August 8th. The AI prediction of Beacon Professional Edition has already reached 3.939 billion box office. Whether "The Vanishing She", which has just announced that the key will be postponed again, can keep its position as the champion of the summer file, has become a major suspense for this year's summer file.
