Recently, the first half of 2023 TV and Internet audio-visual literature and art creation seminar co-sponsored by the China Television Art Committee and the China Radio and Television Art Data Research Center was held in Beijing. At the meeting, Han Xiaopeng, deputy director of the Radio, Film and Television Information Network Center of the State Administration of Radio and Television, released the big data on TV dramas and online TV dramas in the first half of 2023. Relevant statistics show that from January 1 to June 30, 2023, the total number of TV dramas broadcast was the same as the same period last year. In the first half of the year, a total of 682 TV dramas were broadcast, with about 116,000 episodes and a cumulative duration of more than 7,000 hours. On the whole, in the first half of 2023, the creators used the creative spirit of realism to dig out the depth of content and the depth of thought, so that high-quality dramas continued to emerge, and won the respect of the market with popular and popular audience feedback, and also boosted industry confidence.

"Quality" and "diversification" have become the consensus of creation

In the first half of 2023, the drama market is full of vitality: "Hurricane" has created a phenomenon-level broadcast effect that is rare in domestic dramas in the past ten years; A milestone work of local sci-fi TV series; "The Long Season" adds life-flow elements to the suspense genre, arousing strong empathy from the audience. In addition, in the first half of 2023, while maintaining the mainstream of realistic creation, the boundaries of themes will continue to expand, and the genres such as emotion and workplace will highlight their unique value advantages. Among them, there are not only realistic-themed dramas represented by "The Road to Life" and "Our Days", but also urban emotional dramas represented by "It's Just Love" and "Can't Hide Secretly", as well as "Grandma's New World". " is an innovative expression of elderly themes represented.

Many high-quality drama works have emerged one after another, arousing heated discussions among the audience. Driven by high-quality film and television content, domestic dramas have entered a stage of high-quality development, and "quality" and "diversification" have become key words in the TV drama industry in the first half of 2023. This exploration of quality and diversification allows audiences to see more More possibilities for drama creation. Li Jingsheng, vice president of the China Federation of Radio and Television Social Organizations, believes: "With the relative lengthening of the time node, the quality consciousness formed by thematic creation is becoming a normal expression of creation, which is the formation of quality consciousness and the force of creation. , so that the first half of 2023 will surprise the audience in terms of ideological content and quality."

Fusion innovation becomes a new trend of creation

Since the beginning of this year, the field of drama creation has been seeking breakthroughs in content, and by digging deep into the rich mines of life, it has found a place in real life. Fusion and innovation has become a major new trend in realism creation. "Going to a Windy Place" combines pastoral life and rural entrepreneurship, providing a realistic footnote to "pastoral pastoral"; "Hour Wave" enriches the growth curve of the characters with a new perspective of characters, and pays attention to the inheritance of traditional Chinese medicine in traditional culture... These works reflect the style of integration and innovation in the creation of realistic themes, and broaden the path of creation of realistic themes.

In addition, there are some reality-themed dramas that have gained a good reputation, such as "Our Days", "The Road to Life", and "The Nine Bends of Love", etc., which show social changes and life courses on the basis of traditional realistic issues, making reality The theme creation has the extension of the times and the sense of historical depth, which expands the audience's understanding of realistic themes. Zhou Rong, deputy secretary-general of the Film and Television Art Professional Committee of the China Television Art Exchange Association, said: "These works take reality as the background color, infiltrate and integrate realist creative techniques with other types of themes, and achieve the goal of resonating with the times. It highlights the viewability and value of its content." Yin Hong, vice chairman of the China Literary Critics Association and professor at Tsinghua University, said: "This year's realistic works dare to ask questions and try to solve them through communication, understanding, and mutual assistance. Some works have even become guides in people’s real life. These works make people feel the pace of progress of the times and the warmth of humanistic care.”

Get rid of the routine and find a new narrative cut

In the first half of 2023, the creation of historical costume dramas has found a new starting point - get rid of the existing imperial narrative framework, rethink the new entry point of historical costume dramas and legendary dramas, realize the expansion of themes and narrative innovation, and vividly present the excellent Chinese tradition Cultural transformation and innovative development. Among them, "The Legend of Yunxiang" and "The Silk Case of Ming Dynasty under the Microscope" broke the barriers of routine creation of costume dramas, constantly adjusted the angle and narrative strategy, and opened up new thinking space for the creation of costume dramas.

It can be seen that a batch of lightweight costume dramas with small cuts and new perspectives have appeared one after another, and have also won the love of the audience. "Changyue Jinming" has intensively cultivated the characters and spiritual core, and the portrayal of the characters has basically achieved "the protagonist is plump, and the supporting roles are brilliant"; Although starting from little-known historical figures, they can vividly depict the social scene hundreds of years ago... These works are no longer limited to traditional routine narratives such as palaces, house fights, and heroines, but more It focuses on elements such as legends, love, and growth, and injects civilian life, market culture, etc. into it, trying to enhance the value and ideology of such works. At the seminar, the participating experts agreed that historical costume dramas should find the starting point of the story from historical details, and break through the traditional route of selecting themes around historical figures and events.

In the first half of 2023, whether it is realistic dramas, costume dramas, suspense dramas, or urban romance dramas, they will all perform brilliantly. The real life texture and social issues in the high-quality content drive the public's topic discussion, and it also touches the audience's emotional resonance. The realist creative style is real, and the non-floating and down-to-earth production core brings more and more high-quality content, continuously improves the production level of the industry, and drives the industry to develop upward...whether it is the subject matter, broadcast form, or value Empowerment and other dimensions, the drama market in the first half of 2023 will present a thriving scene.