According to data from the Beacon Professional Edition, at about 9:31 on August 18, the total box office in 2023 exceeded 40 billion yuan. Just the night before, the total box office of the 2023 summer file exceeded 17.778 billion yuan, breaking the highest box office record for the summer file in Chinese film history.
At present, there are still 13 days before the end of the summer file, and the top five films on the box office list of the summer file in 2023 are "The Disappearing She", "Desperate", "In the Octagonal Cage", "The First Part of Fengshen" and "Three Thousand Miles of Chang'an" .
According to the data of Beacon Professional Edition, at about 9:31 on August 18, the total box office in 2023 exceeded 40 billion yuan
This summer, the film market is recovering strongly. The summer film has maintained a high weekly box office of around 2 billion yuan for 7 consecutive weeks, completely returning to the popularity before the epidemic in 2020. What's even more gratifying is that, unlike the concentrated head effects of films such as "I'm Not the God of Medicine" and "Nezha: The Devil Boy Comes into the World" in 2018 and 2019, this year's summer file appears to be more blooming and evenly matched. Up to now, four films, "The Missing She", "In the Octagonal Cage", "Fengshen Part 1" and "All or Nothing" have broken through the 2 billion yuan mark, the largest number in history.
When talking about the performance of this year’s summer vacation, Chen Jin, a data analyst of Beacon Professional Edition, believes that this year’s summer vacation has shown a grand occasion of “frequent blockbusters” and “a hundred flowers blooming”. "Thirty Thousand Miles of Chang'an", with a total box office of five films accounting for about two-thirds of the total box office of the summer, and they are all domestic films. "It can be said that the top domestic films have supported this year's summer market. "
As of 7:00 on August 18, 2023, the box office of summer movies this year has reached 17.8 billion yuan, surpassing the total box office of 2019 summer movies of 17.778 billion yuan, a record high.
It is worth mentioning that the quality of this year's summer movies is excellent. Regardless of Douban ratings, or ratings from ticketing websites such as Tao Piao Piao and Maoyan, the overall performance has improved significantly compared to previous years. Secondly, all kinds of films show their strengths in marketing, creating many topics that take into account content, entertainment and sociality.
When talking about the changes in this year's summer file, Chen Jin also mentioned that in previous years, the peak box office of the summer file generally appeared after late July. It has a good start and foundation, and since then one after another blockbuster movies have supported the box office of the market to continue to maintain a high level. The box office fell for 5 consecutive Sundays and Saturdays. Recession, "All or Nothing" continued its popularity in the summer in early August. The film focused on realistic themes. On the Douyin channel, the topic of "Movie All or Nothing" has been played more than 16 billion times. The film's ticket purchase portrait is close to the average value of the market , the audience is broad, and with the release of the film, the proportion of family audiences over the age of 35 is gradually increasing, and it is very hopeful that it will compete with "The Vanishing She" for this year's summer box office champion.
Judging from the background data, there are also many gratifying things about the audience composition of this year's summer file. It is reported that as many as 52.7% of the audience walked into the cinema for the first time this year, which means that "a large number of audiences have been recalled." After the epidemic, the audience’s movie-watching habit was replaced by online movie-watching. The market continued to be depressed for a long time. It has become a hot topic among industry insiders on the forums of major film festivals. And this summer, many movies have joined forces to bring audiences back to the theaters, and multiple weekends with a single-day box office of over 500 million yuan have made theaters call "New Year's Eve".
At the same time, the proportion of senior movie fans who watch movies more than 5 times a year has also increased significantly. "This shows that on the one hand, the viewing habits of low-frequency users are being re-cultivated, and on the other hand, the basic market of core high-frequency audiences in the market has also been consolidated. The market is recovering steadily and healthily," Chen Jin said.
In addition, this year's female audiences accounted for a prominent proportion, accounting for more than 60% of the summer audience, which has not only supported "half the sky" of the movie market. "She Who Disappeared", "Barbie", "I Passed the Storm", "The Barbarian Invasion" and many other films that focus on women and have different perspectives have sparked topics or caused food for thought.
The proportion of family and parent-child audiences watching movies in groups has increased. For example, 43.8% of the ticket-buying audiences of "Three Thousand Miles of Chang'an" are 35 years old and above, and the proportion of three or more people watching movies in groups is also very prominent. The film promotes traditional culture and has won Loved and recognized by parents and children.
There are about 2 weeks left until the end of the summer holiday, which also includes small peaks such as Qixi Festival. In the upcoming Qixi festival, there are Zhou Dongyu and Liu Haoran's Cannes attack "Burning Winter", and the youth love movie "Forgetting" that highly fits the audience portraits of the schedule are waiting to be admitted. Industry insiders predict that it will eventually hit a new high of 20 billion yuan, raising the summer box office capacity to a new height.
In 2019, the highest annual box office in history, the box office broke 40 billion yuan also happened in August. With the rapid progress of the summer file, this year's total box office will achieve another success, or it may be just around the corner.
