On the morning of October 9, the 2023 China Golden Rooster and Hundred Flowers Film Festival press conference was held in Beijing. The main visual poster of the 36th China Golden Rooster Awards was released at the press conference.

This poster continues the tradition of previous editions, using the rooster graphic as the core element of the main visual, using the Chinese intangible cultural heritage technique "paper-cutting" to show the style of Chinese movies, and using Chinese cultural treasures to tell Chinese stories.