On October 31, the 60th "Asia-Pacific Radio and Television Alliance Awards" award ceremony (referred to as "Asia Broadcasting Alliance") came to a successful conclusion. The program "Poetry and Painting of China" won the "TV Entertainment Program Award".

The Asia Broadcasting Federation was founded in 1964. Its founding purpose is to promote reconciliation and cooperation among countries around the world through cultural and technological exchanges. It is the largest international radio and television organization in the world. At this year's "Asia Broadcasting Federation Award" ceremony, "Poetry and Painting China" successfully stood out among the entries by virtue of its high-quality content and its breakthrough in communication.

Tian Mei, the producer and chief director of "Poetry and Painting China" expressed her gratitude through a video. She said: "I sincerely thank the Asian Broadcasting Federation Organizing Committee for its love for "Poetry and Painting China", and also thank all the viewers for their recognition. I am even more grateful. In the long history of Chinese civilization, every painter and poet who has influenced the world has left a classic work. As a production team from China Central Radio and Television, we firmly believe that our confidence comes from the Chinese The nation has five thousand years of history and culture; our self-confidence is based on the profoundness and long history of Chinese civilization. May we live up to this vast cultural treasure house, live up to every pair of eyes full of expectation and encouragement, and live up to the spirit of a culturally powerful nation. We will use our strength to create more new-era works that combine classical and modern dialogue and combine science and technology with art, so that the poetic and picturesque "Chinese-style romance" can go to the world and impress the world."

With a new look and fresh perspective

The splendor of traditional culture blooms in the "combination of poetry and painting"

"Mountains and rivers encompass thousands of scenery, covering thousands of years." Zhang Guofei, convener of the Main Station's Literary Program Center, pointed out that "Poetry and Painting China" is the latest exploration of the main station's literary and artistic works to explore the contemporary expression of traditional culture. The program's narration of classic poems and paintings has a unique The contemporary and current nature allows the audience to better understand today's China.

The program uses an innovative "poetry and painting" model to integrate multiple artistic forms such as music, dance, drama, and music. Empowered by scientific and technological means, the program is presented to the public through the four steps of opening, entering, tasting, and closing. The all-encompassing scrolls of ancient paintings, supplemented by profound poetic "annotations" from the art world and professionals in various art categories, have successfully made traditional culture more vigorous and meaningful in the contemporary era. Wang Xudong, a member of the Party Leadership Group of the Ministry of Culture and Tourism and Director of the Palace Museum, said that the Palace Museum, as one of the participants in the program, has benefited a lot from it. He hopes that in the future, with the full cooperation of all parties, more cultural relics can be made "alive" and the cultural relics can be interpreted more vividly. The charm and contemporary value of China’s excellent traditional culture.

During the broadcast of the program, many stages that contained the spirit and core of Chinese culture were widely discussed and praised by the audience. The "Ten Thousand Miles of the Yangtze River" volume, which fully displays the majestic charm of the Yangtze River, expresses the infinite affection of the Chinese people for the beautiful rivers and mountains. "Don't let people praise the good color, just leave the pure air to fill the universe", the volume of "Moumei Tu" contains the eclectic style of ancient literati. The "Five Cows" scroll, painted with lifelike brushwork, spreads the spirit of the cows, who say that no matter how hard you work, you will gain something, and "you bow your head and are willing to be a ruzi ox". There is also the underwater dance "Water Picture" beautifully presented by young dancers. The clothes are flowing and very dynamic, interpreting twelve different forms of water such as Dongting, Yellow River, and Yangtze River...

"The program "Poetry and Painting China" is not only a 'visual encyclopedia', but also a 'big cultural article.'" In Fan Di'an's view, the innovation of "Poetry and Painting China" has further deepened the cultural synergy, aesthetic charm and cultural synergy of different categories of art. The understanding of artistic appeal, the overlay of performance and painting artistic conception, and the integration and application of a large number of new media technologies extend the painting into a visual world that makes people immersed in participation.

Wu Weishan, Director of the National Art Museum of China, believes that the program allows art to truly penetrate into people's hearts, and at the same time, it also lives in the creative blood of artists. Through constant encouragement and nourishment, the creations in the new era are filled with the weight of history and highlight Chinese culture. The atmosphere and the great beauty of the Chinese nation.

Diverse communication and cultural exchange

The way to strengthen cultural confidence in "crossing time and space"

The National Ideological and Cultural Work Conference pointed out that China’s excellent traditional culture is the cultural root of the Chinese nation. The ideas, humanistic spirit, and moral norms it contains are not only the core of our Chinese thinking and spirit, but also have important value in solving human problems. . It is necessary to refine and display the spiritual identity of excellent traditional culture, and to refine and display the cultural essence of excellent traditional culture that has contemporary value and global significance. It is necessary to improve the pattern of international communication work, innovate propaganda concepts and operating mechanisms, and gather more resources.

Traditional painting has its own world within a square inch; classical poetry is implicit and concise, with profound implications. Tian Mei, the producer and chief director of "Poetry and Painting China" said: "We want to be the expressers, transmitters and creators of beauty, so that the ancient classics of poetry and painting can bloom in front of the public with new vitality, and use the contemporary traditional culture to We strive to present a vivid and colorful poetic China to everyone." The program has built a classic and timeless "cultural treasure house" that spans time and space in terms of content. Kang Zhen, Vice President of Beijing Normal University, believes that the launch of "Poetry and Painting of China" reflects the main station's role in promoting the creative transformation and innovative development of China's excellent traditional culture in response to the needs of the national cultural strategy, the spiritual needs of the people, and the national media. The main force role. Fan Yang, former vice president of the National Academy of Chinese Painting of China, mentioned that the interpretation of poetry, the interpretation of pictures, and the wonderful integration of music and dance in the program are breathtaking. It is a powerful dissemination and important measure of firm cultural confidence.

At the same time, the communication of "Poetry and Painting China" has also achieved the same frequency resonance inside and outside the program, successfully allowing Chinese civilization to radiate to the world. The content related to the program is very popular on Chinese new media platforms such as the website and social media accounts of "International Daily" in the United States, the website and app of France's "European Times", the website of Russia's "Dragon" and the "Polar Bear Vision" account of the World Headline App. At the 2022 "African Partners" media cooperation forum, "Poetry and Painting China" was also displayed as an outstanding work of the main station. At the 6th WISDOM in CHINA China Original Program Model Promotion Conference held recently at the Palais des Festivals in Cannes, the program was even featured on the Mipcom main stage in the name of Chinese originality.

China’s excellent traditional culture is an important source of literary and artistic innovation. Based on the changes in the world and the times, the majority of literary and art workers must continue to deeply explore the value connotation of China’s excellent traditional culture and further stimulate the vitality and vitality of China’s excellent traditional culture. In the future, the main station will firmly grasp the main theme of innovation, accelerate the promotion of integrated innovation in the whole chain, all-round, and all fields, so that the cultural products of the main station can lead the audience to "ride the wind and travel thousands of miles in the sky, and look down at the mountains and rivers."

According to Tian Mei, the producer and chief director of "Poetry and Painting China", the second season of the program is already in preparation, and the theme of the new season is planned to be "Rivers Eternal Flow". The program will focus on the core clue of "seeing rivers from poems and paintings, and looking at civilization from rivers", through a single-issue themed approach, such as "big rivers, moist years, boats traveling thousands of miles, poetic dwelling", etc., using modern literature and art It expresses and explores the development trajectory and spiritual context of Chinese culture, vividly unfolds the important iconography of Chinese civilization, and draws a new picture of "modern civilization", so stay tuned.