On December 6, pre-sales for the New Year's Eve movie "Twinkle Twinkle Star" exceeded 100 million, making it a veritable dark horse in the Lunar New Year movie.

The movie "Twinkle Twinkle Star" is directed by Chen Xiaoming and Zhang Pan, with Zhang Pan, Duan Yule, Wang Yichao, and Chen Xiaoming as screenwriters, and starring Qu Chuxiao and Zhang Jianing. Last year's drama of the same name was a hit, and now the original cast has gathered together to continue the story of pure love, allowing fans to make up for their past regrets in the cinema.

The current pre-sales momentum of the film is unexpectedly strong. On the first day of pre-sales, 25 days in advance, the box office exceeded 60 million yuan, surpassing the first-day pre-sales of "Detective Chinatown 3" of 59.55 million yuan, becoming the first-day opening in history. The Chinese-language film with the highest pre-sales in film history is second only to "Avengers 4: Endgame", which had over 100 million pre-sales on its first day.

"Twinkle Twinkle Shining Star" pre-sales exceeded 100 million and has set multiple records in mainland film history

The "two-way rush" between the original cast and fans of the series

At the beginning of 2022, the hit dark horse drama "Twinkle Twinkle Star" broke into the audience's attention, and the sentence "Zhang Wansen, it's snowing" dominated the screens of various social platforms. As iQiyi's most popular split-account drama in 2022, it has received over 100 million yuan in split-account revenue, once breaking the iQiyi online drama split-account box office record.

Poster for the drama version of "Twinkle Twinkle Star"

With the ingenious plot setting, the ultimate sweet secret love, and the vivid performances of the actors, the drama version of "Twinkle Twinkle Star" has become the white moonlight in the hearts of countless viewers. The open ending at the end has also attracted many fans to speculate. The call for movies continues to grow.

In the drama version, Lin Beixing, a thirty-year-old woman who has lost both her love and career, repeatedly travels back through time and space with a mobile phone from high school, intending to change herself and the man who had a crush on her but unexpectedly died young, Zhang Wan. Sen's fate. The movie version of "Twinkle Twinkle Star" starts over from the perspective of Zhang Wansen's "Shattered Ceiling" (played by Qu Chuxiao), telling a new story of Wanxing CP in parallel time and space. Echoing and interacting with many plots in the series, the speculation that "it turns out that Zhang Wansen also traveled back in time" has given fans of the series their imagination and expectations for the plot.

Movie version of "Twinkle Twinkle Star" poster

The previously released preview of the movie "I Will Run Firmly towards You" unfolds from Zhang Wansen's perspective, echoing the perspective of Lin Beixing in the drama version, with a full sense of fate of secret love and an atmosphere of sweetness and abuse. At the end of the trailer, the famous scene of Zhang Wansen holding an umbrella appeared, igniting the audience's emotions and memories. It not only echoed the drama version, but also indirectly made up for the audience's "uneasy feeling".

Compared with many youth literature IP development that take the "multiverse" route, where the drama version and the movie version are played by different actors, resulting in a sense of fragmentation and confusion, the gathering of the original cast of "Twinkle Twinkle Star" makes fans of the drama even more convinced. . Whether it is the leading actors, directors, screenwriters and other behind-the-scenes staff, they have retained the original flavor of the drama version to the greatest extent. In the previously released character posters of the full lineup of "Hello Nanchuan", the "Nanchuan Team" all returned, arousing the "Nanchuan Squad" among the fans of the drama. Memories kill”.

The main creators mentioned in interviews that when they get together again, the team spirit remains the same and the tacit understanding has been upgraded. Zhang Jianing said that when working with Qu Chuxiao, "sometimes you can tell what's going on with just one look." Directors Chen Xiaoming and Zhang Pan also revealed interesting anecdotes on set, saying that everyone has already formed a tacit understanding of "slang" and can understand it without saying anything. "Sometimes when we think we can do a better one, we will say, 'Can we be more Zhang Wansen? "Can you be more like Lin Beixing?" There is no need to say anything else."

Snow resort marketing meets the needs of New Year’s Eve audience consumption scenarios

In the "New Year's Eve", an emerging period created by the consumption habits of young people in recent years, couples, as the main consumer of theaters, have attracted many youth romance movies to choose to be released at this time. Even this year, there are "recent movies" such as "Your Wedding" that have chosen to be re-released in this period to "harvest" their target audiences. "Twinkle Twinkle Star" is a much-needed romance film that focuses on young couples. It also adds elements such as fantasy, time travel, and suspense, making the story more novel and innovative than ordinary campus youth love. It can be said that it accurately corresponds to the The demand points of young audiences during this period.

In addition, the film crew innovatively combined the plot and characters in the film, uniting 1,314 theaters to create a "snow field" at 13:14 on the premiere day. This not only hit the original party partner "Zhang Wansen," The plot of "It's Snowing" has a lot of love interest, and it undoubtedly creates an immersive experience atmosphere with a strong sense of ritual for ordinary couples who choose to watch the movie in the theater. Currently, all the "Snow Resort" shows shown on the Internet have been sold out.

On the first day of pre-sale, # Twinkle Twinkle Stars Can’t Get It topped the Douyin entertainment list, and #张万sen无码 also appeared on Weibo’s hot searches.

At the same time, the film's impressive pre-sale results have also caused some netizens to question it. After all, the series has a relatively stable reputation and audience base, but compared to a national IP like "Tang Detective" and a big schedule like the Spring Festival, "Twinkle Twinkle Stars" can really only be regarded as a "small film", and The data of steady average increase on the opening day also makes people suspect that this is a smoke screen created for the release of film schedules.

Some people question the pre-sale data

A fan of the show left a message

In this regard, some fans revealed in Weibo messages that the filming of this IP movie itself was promoted by the efforts of people who love this series. Coupled with the selection of New Year's Eve schedules, snow resort marketing methods and other superimposed effects, the current expected Sales are booming. For drama fans, the expectation for the movie is to see their favorite characters get a happy ending.

As of press time, the pre-sale box office of "Twinkle Twinkle Star" exceeded 110 million, and the box office on the first day exceeded 70 million. Maoyan’s “number of people who want to watch” exceeds 1.36 million, with female viewers accounting for more than three-quarters, and more than half of the viewers from fourth-tier cities.

The current pre-sale data of "Twinkle Twinkle Star" shows the proportion of male and female audiences and the distribution of first, second, third and fourth tier audiences.