With the development of China's film and television industry, the favorable policies and support measures introduced by various places are becoming more and more popular. As for the predecessors who have made great achievements in serving foreign film crews, the Shanghai Radio, Film and Television Production Industry Association has become more and more popular in the past ten years. Its various beneficial practices are well-known in the industry.

In the past 10 years, this association, which started from scratch, has witnessed the exciting and rapid development of Shanghai and even China's film and television industry. It has also used typical "Shanghai services" to create a strong agglomeration effect for Shanghai's film and television industry, and has created a strong foundation for Shanghai's film and television industry. Contribute creative work experience to build a global film and television creation center and become a "Shanghai sample" for the development of the film and television industry that attracts national attention.

"Ten years of hard work to focus on the future" The 10th anniversary celebration of the Shanghai Radio, Film and Television Production Industry Association was held on December 8 at the Qingpu District Sports and Culture Center. At the ceremony, the association commended outstanding units in the past 10 years, and well-known film and television industry practitioners also came to express their gratitude to the "Shanghai Crew Nanny".

Create a whole industry chain family of Shanghai's film and television production industry from scratch

Back on June 9, 2013, the Shanghai Radio and Television Program Production Industry Association was established. At that time, Shanghai film and television companies were accustomed to working on their own. The association had no sense of existence at first, with less than 100 member units. Secretary-General Yu Zhiqing recalled that the initial working status was, "It was difficult to move forward, and it was completely impossible to communicate and reflect policies well. Association positioning of corporate claims.”

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In October, half a year after Yu Zhiqing took office, the "Several Policies on Promoting the Development of Shanghai Films", known by the industry as the "New Deal for Shanghai Films", was introduced, ushering in a new round of rapid development for the Shanghai film and television industry. "We seized this major opportunity. All association staff went out of the office and made sincere friends with film and television companies. They thought about what the companies thought, solved their difficulties, and also helped them make suggestions and find the right direction for development." Yu Zhiqing Recalling that because everything was implemented, many film and television companies began to truly regard the association as their "mother's family". Word of mouth spread, and more and more companies took the initiative to approach the association and ask to join as a member unit.

In 2014, the association innovatively established the Shanghai Film and Television Production Service Agency, which became a "service window" to assist Shanghai's new film policy. In 2015, the association was renamed "Shanghai Radio, Film and Television Production Industry Association", with a wider service scope. In the past 10 years, the scale here has increased more than ten times, with more than 1,300 member units, and professional committees such as investment and financing, legal affairs, producers, screenwriters, international exchanges, post-production, and metaverse, covering the current film and television industry. The entire industry chain has truly become a warm family for radio, film and television production practitioners in Shanghai.

"In the past ten years, our association has witnessed the rapid development of China's radio, film and television industry, the accelerated construction of Shanghai's 'Global Film and Television Creation Center', and the vigorous vitality of our member units in innovation and competition." Shanghai Radio Yang Wenhong, president of the Film and Television Production Industry Association, said.

Fan Weiping, president of the China Federation of Radio and Television Social Organizations, also praised the work of the Shanghai Radio, Film and Television Production Industry Association. He said: "The association has expanded its work ideas, innovated methods and methods, and is committed to promoting the development of the industry and improving its level. It has launched many The activities with characteristics and highlights have spawned a large number of excellent radio, film and television cultural works, which have not only become the new business card of Shanghai's cultural services, but also become a new benchmark in the service field of China's radio, film and television industry, and have been widely recognized by the industry and member units. . Its advanced concepts, innovative practices and successful experiences are worthy of learning from the national radio and television industry."

Filming copyright "dual engine" drives filmmakers to praise "Shanghai service"

As the nationally known "uncle of the crew", Shanghai's filming service agencies have truly achieved "a small fulcrum that leverages a big industry." At the event held on December 8, directors Xu Zheng, Yan Jiangang, Tang Jili, Liu Jiang, actor Zheng Kai, etc. started from their own shooting experiences and shared the "Shanghai service" they experienced during shooting.

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Xu Zheng said that when he was watching Hollywood movie tapes when he was young, he discovered that "Americans go to New York as soon as they make a movie and 'play' in the city, or go to Paris or Tokyo to shoot. I was thinking, if China wants to make movies, Shanghai will be the An international city cannot be absent." Therefore, many of his movies were shot in Shanghai. After being introduced, he learned that the association and shooting agencies could help coordinate the shooting locations. From then on, his shooting trip in Shanghai went very smoothly. "When filming the "Win the Championship" section of "My Motherland and Me", with the help of a shooting service agency, an alley to be demolished in Jing'an District was restored to the alley where the women's volleyball team won three consecutive championships in the 1980s. At that moment, everything The cast and crew are very excited and everyone has a feeling of traveling through time.”

The "feeling of happiness" mentioned by Xu Zheng was also deeply felt by director Yan Jiangang. When he was filming the key drama "The Road of Life" in Shanghai, he said with a slight exaggeration that "associations and institutions saved my crew" and helped him eliminate Overcame many difficulties to make the shooting go smoothly. "After "The Road of Life" was aired this year, the ratings were extremely high. I am very grateful to Shanghai."

Actor Zheng Kai is filming many dramas in Shanghai this year, including the TV series "Flowers" that has just been completed: "After graduating from Shanghai Opera, I went to Beijing to develop and became a 'Beijing Drifter'. However, because of Shanghai's excellent film and television industry After I got married and started a business, I moved my career focus back to Shanghai. Shooting these scenes in Shanghai was very smooth and enjoyable for me, and I hope more young creators and artists can come to Shanghai for filming and production."

On the basis of shooting services, at the end of 2019, the Shanghai Film and Television Copyright Service Center was established. Together with the shooting service agencies, it has become the association's "double engine" to serve the national film and television industry. The efficient operation of filming service agencies and film and television copyright service agencies has enabled the development of Shanghai's film and television industry to embark on a path of differentiated development that is completely different from other brother provinces and cities that rely on film and television bases.

As of the end of November 2023, the filming service agency has accepted a total of 13,307 cases of policy, information consultation and coordination services, including 11,359 cases of consulting services and 1,948 cases of coordination services. The project acceptance compliance rate is 100%, and the agency service has so far been 0 complaint. A total of 7,968 units received consulting services, including 5,730 Shanghai units and 2,238 non-local units; a total of 767 film and television crews received coordination services, including 400 Shanghai crews and 367 foreign crews. The number of recommended film and television filming locations in the library was 417. Home.

As of the end of November 2023, the Shanghai Film and Television Copyright Service Center had accepted 803 cases of copyright coordination consultation (including TV series policy consultation, application for script co-examination by public security, special consultation on copyright operations, etc.), and coordinated 279 cases of film and television copyright disputes (including applications for legal assistance, contracts, etc.) Dispute mediation, etc.), 141 cases of copyright financial services (including investment and financing guidance, IP development and operation, etc.), 80 online and offline film and television copyright lectures were held, the center’s public account published a total of 108 questions and answers on film and television copyright legal knowledge, and the film and television copyright micro-lecture week 62 weekly answers, with a total of nearly 510 questions and answers, 50 film and television copyright case series, 32 film and television copyright micro-lectures with case explanations, 8 specific situation-specific practical legal knowledge questions and answers, and 134 weekly film and television copyright information issues. Film and television copyright lecture Douyin content recording 12 issues. In addition, it also compiled and printed a set of "Shanghai Film and Television Copyright Center Handbook", a set of "Shanghai Film and Television Copyright Guide", three "Film and Television Copyright Legal Popularization Manual", two "Film and Television Copyright Cases Detailed Explanation", and "Film and Television Copyright All-In-One" One book, and eight books of "Industry Vision" (bimonthly).

"In recent years, many outstanding film and television works have reflected strong local attributes. Shanghai is one of the unique cultural landmarks. It serves as the city's background in many familiar film and television works, and also provides a source of inspiration for film and television creators. Constant inspiration. The crew is very willing to come to Shanghai to shoot, but they have a sense of distance from Shanghai, an international metropolis, at the beginning. They always feel that it will be difficult to shoot here. What we have to do is to provide sincere and free services. , tell them that Shanghai welcomes them to shoot and create!" said Yu Zhiqing, who is also the director of the Shanghai Film and Television Production Service Agency and the director of the Shanghai Film and Television Copyright Service Center.

Witness the rapid development of Shanghai's film and television industry in the past 10 years

At this 10th anniversary celebration, looking back at the series of achievements of the Shanghai Radio, Film and Television Production Industry Association also witnessed the rapid development of Shanghai's film and television industry in the past 10 years.

In terms of creation, in the past ten years, the association has taken the opportunity of major time nodes such as the "40th anniversary of reform and opening up", "70th anniversary of the founding of New China", "comprehensive well-off society", "100th anniversary of the founding of the Party" and "the 20th National Congress of the Party", to vigorously serve member units to create high-quality products It has launched a number of excellent works that eulogize the Party, the motherland, the people, and the heroes. Many "Shanghai-produced" film and television masterpieces have won the Golden Rooster Award, Hundred Flowers Award, Huabiao Award, Golden Goblet Award, and the "Five One Project" Award, Feitian Award, Magnolia Award and other mainstream awards. Cai Jian, vice president of the Shanghai Radio, Film and Television Production Industry Association, said, "What these works depict is whether it is the urban appearance of Shanghai at the beginning of the birth of New China, the changes of the times in modern Shanghai, or the ordinary stories surrounding ordinary people. Life stories all have distinctive Shanghai characteristics and rich Shanghai style, showing strong cultural character and regional characteristics, as well as the emotions, mentality and taste of life revealed in the development and progress of Chinese society."

Over the years, the association has regularly organized member units to participate in the Tokyo International Film Festival, Busan International Film and Television Festival, China-US Film Festival, Dubai International Film Festival, Hong Kong International Film and Television Festival, Cannes Television Festival, European Television Festival, China-Thailand Film Week, etc. It has participated in important foreign film and television festivals, and has signed strategic cooperation agreements with relevant film and television institutions in film and television co-production, copyright support, cultural exchanges, etc., with a total of nearly 150 participating units and nearly 500 exhibiting works. Many high-quality products produced in Shanghai, with the help and support of the association, are actively "going out" and telling Chinese stories overseas.

While it is developing rapidly, Shanghai's film and television industry is also actively carrying out support work to promote the development of the domestic film and television industry. During the three-year period from 2020 to 2023, under the guidance of the Propaganda Department of the Municipal Party Committee, the Association collaborated with Shanghai Film and Television Production Service Organizations, Shanghai Film and Television Copyright Service Center, Shanghai Film and Television Enterprise Units and Yunnan Province to carry out plans on the layout and development of the film and television industry, film and television Assistance and assistance work for the construction of the filming service mechanism, and established a counterpart cooperation relationship with Sanming City, with the goal of "creating a model of counterpart cooperation in the new era", industry co-construction, resource sharing, and in-depth cooperation in multiple fields.

In terms of talent training, for the past ten years, the association has been committed to strengthening the training of young professional talents. Relying on the resources of the association's special committees and the Shanghai Film and Television Copyright Service Center, the association has carried out various offline practical trainings and formulated comprehensive and multi-faceted Level, full-case course content, and regular professional courses and special tutorials such as "Film and Television Post-Production Management Advanced Training Class", "Online Film Screenwriting Advanced Training Class", and "Film and Television Copyright Lecture Series" to ensure the quality and professional level of the course content. Continuously recharge the industry team.

Based on the present and looking forward to the future, China's film and television industry will emerge with more innovative formats and show more development directions. The person in charge of the association said that the association will adhere to the service awareness, keep up with the pulse of the times, and promote the high-quality development of Shanghai's film and television production. Contribute wisdom and strength to building a global film and television creation center.