According to Maoyan Professional Edition, as of 17:00 on December 26, the box office list of new films for the 2024 New Year's Day has exceeded 420 million yuan.

Data source: Maoyan Professional Edition

Being able to watch "Twinkle Twinkle Star" in a "snowy" movie theater,

A Taylor Swift concert where the whole audience can hold up lights and signs to support the chorus,

"If You Are the One 3", the creator of the Lunar New Year movie, Feng Xiaogang and Uncle Ge return,

"The Annual Meeting Can't Stop!" brings together the new generation of comedians at the National People's Congress Party! 》,

There is also the "Goldfinger", a "money-making" myth about the sudden wealth of two great actors, Andy Lau and Tony Leung Chiu-wai, who collaborated again.

Anti-war Hong Kong films such as "Stealth", in which model worker Andy himself and himself collided, entered the market.

In addition, "Your Wedding" will be re-released in the New Year, and "Shook and Beta" will take on the responsibility of family entertainment... With the excitement in the cinema on New Year's Day this year, it is definitely not too much to say "New Year".

The overall box office output for the New Year's Day in 2023 is 550 million, and the current pre-sales alone have exceeded 420 million. The box office results are really gratifying. Industry insiders pointed out that judging from the number and types of films released this year, they are expected to hit the strongest New Year's Day schedule.

Among the output of more than 400 million yuan, "Twinkle Twinkle Shining Star" alone has a box office of more than 300 million yuan, and the "Annual Party Can't Stop!" has started to be screened in advance! "Currently, it has collected more than 50 million box office. "Taylor Swift: The Age of Concert Tour," which was the latest to open pre-sales on New Year's Day, has surpassed Andy Lau's two new films in pre-sale, ranking third in the New Year's Day box office list.

In fact, with the absolute advantage of "Twinkle Twinkle Star", the space left for other films is really limited. In order to attract audiences, this year's New Year's Day films not only maintain the quality and attractions of their original films, but also make a big fuss about the sense of New Year's rituals.

On the page of the ticketing platform, you can see that each film has a special show label, some focusing on a romantic atmosphere, and some focusing on "seeking good luck." Various film studios have come up with strange tricks and crazy "renovation". Which film can make you willing to pay for it and make it the choice to decorate your New Year?

This year’s New Year’s Eve cinema studios are doing crazy “renovations”

"Twinkle Twinkle Star" VS "Your Wedding"

Couples go to the cinema to try something new or reminisce

The biggest innovation on New Year's Day is undoubtedly "Twinkle Twinkle Star", a movie adapted from the web drama IP, which uses snowy creativity to create a two-way rush between theaters and audiences pursuing a sense of ritual.

Since the successful marketing of "The Last Night on Earth" with its "New Year's Eve kiss" in 2018, many romance movies have chosen the New Year's Day schedule as a release time to attract their core audiences.

The drama version of "Twinkle Twinkle Star" is a "little dark horse" of youth love broadcast on the iQiyi platform. Although it has a good reputation, it is not a big hit. The original cast of the drama continues the same story line and is on the big screen. It’s a happy ending that will suit the fans’ hearts. The movie version combines the "Snow Field" plan launched with the classic hot joke "Zhang Wansen, it's snowing" in the film, which fully exerts the sense of ritual in the theater. Although the romance genre is in urgent demand in theaters, today's young lovers do not necessarily need to go to the theater to watch romance movies. Instead, they are willing to go to the theater to watch Snow.

The pre-sale box office of "Twinkle Twinkle Star" has reached 300 million.

Because this marketing was so successful, the official 13:14 snow resort originally launched by the distributor on a small scale was full. Movie theaters followed suit in order to win the box office, purchasing snow machines and operating their own snow resorts, which also successfully made the film popular. The film schedule exceeded 50% during the New Year's Day, and the cumulative pre-sales have exceeded 300 million.

In addition to Zhang Wansen, there is another romantic movie selection for New Year's Eve this year, "Your Wedding". This May Day winner two years ago is making a comeback, focusing on the person who "watched "Your Wedding" with you that year, and now Are you still with you?" I started to feel nostalgic just two years later, which made me sigh with emotion about the love rhythm of young people nowadays.

During their 15-year relationship, Zhou Xiaoqi and You Yongci separated and said goodbye several times, passed by each other, turned around with regret, and waited in silence, but they still held on to the original throbbing of love in every reunion, look at each other, and gathering together. Suitable for the memorial party of "Just love and leave no regrets".

"Your Wedding" will be re-released on New Year's Eve.

The film’s marketing and distribution has also prepared some tips for couples. For example, if you choose to go into the theater to watch "Your Wedding" at 22:15 on December 31, then you will hear the starring Xu Guanghan say at midnight on the New Year: " Thank you for appearing in my life"; if you walk into the theater at 4:10 pm, you will hear Xu Guanghan's confession at 5:20 pm, "Will you be with me?" The film has been pre-sold Over 7 million.

"Goldfinger" VS "Stealth"

Andy Lau makes his own films to innovate in Hong Kong films

There are two Hong Kong films on New Year's Day this year, one starring Andy Lau and the other starring Andy Lau.

I believe that during the short holiday period, there are still some traditional movie audiences who hope to go to the cinema for reasons that are closer to the nature of the movie than to gimmicks, such as good stories, good performances, and spectacular scenes. So a Hong Kong film backed by a strong reputation team is obviously a good choice. Both of these two Hong Kong films have innovations in form or content within the routines of traditional Hong Kong films.

The crime movie "Goldfinger" is directed by Chong Man-keung, who has created classic Hong Kong films such as "Infernal Affairs", "The Overheard" and "Warrior". Tony Leung and Andy Lau collaborate again after 20 years to bring a strange case in Hong Kong history to life. One of the most anticipated Hong Kong "blockbusters" in recent years.

Tony Leung Chiu Wai plays the crazy villain business tycoon and plays Andy Lau to the extreme in the film. The myth of "earning 10 billion with 100 yuan" seems quite appropriate at the time of saying goodbye to the old and welcoming the new. The reality in the film "tempers" the myth of the stock market, real estate market, and listed companies, and it will surely also make people in the financial market The audience in Zhongshengfu felt a bit "heartbroken".

In addition, the film will be released simultaneously in many countries and regions around the world, which also demonstrates the film's wider audience and influence.

"Goldfinger" poster

Andy's grievance in "Goldfinger" can be released in "Stealth". In this movie, he is an elegant villain who hides deeply. He "trades goods without handling, kills without blood, and leaves no traces of his crimes." This is also the first time Andy Lau has played a villain after 16 years since the movie "The Disciple" released in 2007. In the film, he returns with new methods such as "dark web" and "live-streamed drug trafficking". In the old routine of Hong Kong movies, he adds the current The new elements not only bring the audience a pleasant experience, but also sound a warning for everyone.

"Stealth" poster

"If You Are the One 3" VS "The Annual Meeting Can't Stop!" 》

There is always something to amuse you among New Year movie veterans and new recruits

Feng Xiaogang once said in an interview that "the market will always need comedies, but it doesn't necessarily need Feng's comedies." The current pre-sales performance of "If You Are the One 3", which is "bottom", may echo this sentence.

In 2008, the first "If You Are the One" grossed 260 million at the box office upon its release. At that time, Feng Xiaogang had already firmly established himself as the "King of Lunar New Year" with a series of Lunar New Year films. "If You Are the One" successfully opened up the "Feng Romance Comedy" genre. "IP. In 2010, "If You Are the One 2" was released and became a hit again, earning 470 million yuan at the box office. Ge You and Shu Qi also became important labels in domestic romantic comedies at that time.

"If You Are the One 3" poster

From 2008 to 2023, from love at first sight to lifelong love, the familiar scenes record not only the love between Qin Fen and Xiaoxiao, but also the audience’s youth spanning fifteen years. After many years, the crew returned to Sanya, the filming location of the previous film, to shoot again.

"If You Are the One 3" tells the story of Xiaoxiao who left home for ten years to pursue public welfare after agreeing to Qin Fen's proposal in the second part. Lao Fan, who developed an intelligent robot, designed a robot that looked exactly like Xiaoxiao and implanted it into his human body to relieve Qin Fen's lovesickness. The robot Xiaoxiao gave him beautiful memories. When Qin Fen gradually fell into the "gentle land" of AI Xiaoxiao, the real Xiaoxiao came back. The two of them smiled, one dared to get angry and the other dared to speak out, which made Qin Fen feel uncomfortable and abused frequently.

Acting in a romantic movie again, the 66-year-old Uncle Ge and the 47-year-old Shu Qi add a science fiction background to their love. Now that AI has become a hot word of the year, Feng Xiaogang returns to the Lunar New Year movie. Does he still have a sophisticated and unique vision, or is he just a gimmick? It's a waste of time, and we can only see the results in the theaters at that time.

"The annual meeting cannot be stopped!" "poster

Another comedy film "The Annual Party Can't Stop!" "Apparently more confident in itself. This is also the first film to be screened on New Year's Day among the many new films. It has already collected more than 50 million in box office.

This film, written and directed by Dong Runnian, brings together popular comedians such as Dapeng, Baike, Wang Xun, Sun Yizhou, as well as talk show conventions and annual comedy conventions to stage a story about migrant workers in the workplace who will be heartbroken if they look at it. Workplace satires use the annual meeting to "play" the unreasonable chaos in workplace interpersonal relationships and the ills of the development of the times to the audience in the movie.

Although "annual meeting" is a word that makes migrant workers feel a little bit PTSD, the film has gained a good reputation after being screened. If comedy is still a kind of rigid need, such expressive comedy will make moviegoers laugh and stay. It has an aftertaste and is worth recommending.

"Taylor Swift: The Age of Concert Tour": New Year's Eve concert moves into movie theaters

New Year's Eve concerts are an old program on traditional TV stations. Every year at the end of the year to welcome the new year, it's time for major TV stations to compete for star lineups and burn money. The concert market is particularly booming this year, and celebrities are very busy with offline New Year's Eve concerts. Unexpectedly, by the end of the year, movie theaters have also started to hold New Year's Eve concerts.

The concert film "Taylor Swift: The Age of Concert Tour" directed by Sam Renzi and starring the world-famous singer Taylor Swift will be screened in 130 theaters nationwide on December 31st. + Cinema opens its “New Year’s Eve Sing-Along” show at 21:17. When the New Year’s Eve bell rings at 0:00 in 2024, the screen will be filled with gorgeous fireworks.

It is reported that the original soundtrack of the movie reproduces more than 40 of Taylor's hit songs, including "Love Story", "Shake It Off", "Lover", etc. All albums are included in it. It is a wonderful tour of Taylor's 17-year music journey and is well-known around the world. Variety magazine hailed it as a "once-in-a-lifetime phenomenon."

This year, "Slam Dunk" has been postponed again and again, turning the theater into a novel place for "fans" to support the carnival. The time and space inside and outside the screen can be opened up at specific times, which also opens up new ideas for the theater. "Taylor Swift: The Age of Concert Tour" will be significantly different from previous movie viewing formats. Audiences do not need to sit in their seats. They can wear fluorescent bracelets or their favorite support items and sway to Taylor's singing. , sing loudly, just like attending a concert in person, and fully feel the shock and emotion brought by the film.

Many fans and viewers even said that when the movie is released, they will meet in the theater to "drive a train" together, and the whole audience will dance to the disco and "turn over" the roof of the theater. They will also wear the brightest pink jerseys and the most beautiful makeup. Taylor wore fake makeup and sang "Love Story" to confess her love to her beloved.

"Taylor Swift: The Age of Concert Tour" poster

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