​​As 2023 comes to an end, the 2024 New Year’s Day (December 30-January 1) movie will be released soon. According to Beacon Professional Edition data, as of now, the 2024 New Year's Day box office (including screenings and pre-sales) totals 480 million yuan.

Romance, suspense, comedy, animation... Currently, there are more than ten movies released on New Year's Day, covering a variety of themes, which can meet the viewing needs of audiences of different ages.

On November 13, 2023, the total box office of the 2023 national annual market (including pre-sales) exceeded 50 billion yuan. Under this result, whether the 2024 New Year's Day movies can give a good start to the 2024 movie market still needs to be tested by the audience. .

The market is booming, and movies will be booming in 2023

In January 2023, the movie "Man Jiang Hong" was released, setting off a movie carnival.

With the superb acting skills of the actors, the ups and downs of the storyline, and the mixture of history, suspense, comedy and other elements, "Man Jiang Hong" became a huge hit with its excellent content. It was postponed many times and finally earned 4.544 billion yuan in box office, ranking first among all movies. Ranked sixth on the box office list in Chinese film history.

After "Man Jiang Hong", the film market has been booming. From "Man Jiang Hong" and "The Wandering Earth 2" at the beginning of the year, to "All or Nothing", "The Vanishing Her" and "Fengshen Part 1" in the summer season, to "Solid as a Rock" in the National Day season, and the recent "The Three Brigades" ...A variety of film themes show the grayscale of human nature and depict the depth of reality. The film market will fully recover in 2023, bursting with new creative vitality.

Compared with previous years, the biggest difference and surprise in 2023 is the breakthrough and rise of domestic films.

On November 13, the 2023 national annual box office (including pre-sales) exceeded 50 billion yuan, of which domestic films accounted for 83.98% of the market share, and the top ten annual box office were all domestic films. This is the first time since 2020 that the national box office has returned to a high of 50 billion yuan.

In contrast, foreign films have declined significantly in the mainland. In the 2023 annual box office list, the highest box office is "Fast and Furious 10" released in May, with a box office of 984 million yuan; followed by "The Meg 2: The Abyss" released in August, with a box office of 851 million yuan. Even "The Journey of Suzuya" and the classic animation IP movie "Slam Dunk" that caused much discussion at the beginning of the year only received 808 million and 660 million yuan in box office respectively.

Audiences are less interested in foreign films, and the aura of Hollywood blockbusters is no longer there. Domestic films that are more in line with audience needs in terms of themes, stories, and expressions have made great progress and breakthroughs, "overtaking others around the corner."

Let a hundred flowers bloom, which movie can break through?

New Year's Day movies play an important role as a new starting point for the film market. At the same time, traveling with the whole family to watch movies during the New Year's Day holiday has become a way for many people to celebrate the holiday. Under such circumstances, the New Year's Day schedule has naturally become a "must-have" for major movies.

However, there are more than ten movies released on New Year's Day in 2024. Can they give 2024 a good start, and which movie can make a good start?

On December 29, "The annual meeting cannot be stopped!" ”, “Stealth”, “The Hunt”, “Love at 3:30” and “Golden Mask of Heroes” will be released on the same day, kicking off the New Year’s Day movie schedule.

Comedy movie "The Annual Party Can't Stop!" " is expected to be a dark horse among the 2024 New Year's Day movies. The comedy genre is inherently suitable for the joyful holiday atmosphere, and coupled with the workplace theme, it can resonate with countless "workers".

The drama crime movie "Stealth" is currently ranked fourth on the 2024 New Year's Day box office list. The highlight of the film is the gathering of big-name actors, including Andy Lau, Gordon Lam, Eddie Peng and other famous actors. Although it has not been officially released, people are already looking forward to the wonderful acting skills. There were sparks from the collision.

Although the horror movie "The Hunt", the romance movie "3:30", and the animated movie "The Golden Mask Hero" failed to cause much spark due to their niche themes, they also targeted some target audiences.

On December 30, five movies will be released, including "Twinkle Twinkle Star", "Your Wedding (Re-release)", "If You Are the One 3", "Goldfinger" and "Shuke Beta·Five-Pointed Flying Saucer". "Diffuse.

At the beginning of 2022, the hit dark horse drama "Twinkle Twinkle Star" broke into the audience's attention, and the sentence "Zhang Wansen, it's snowing" successfully dominated the screens of various social platforms. This year's New Year's Eve, the love movie "Twinkle Twinkle Star" created by the original cast will officially meet the audience. As of now, the film's pre-sale box office is 330 million yuan, breaking the pre-sale box office record for New Year's Day movies in the past three years, and it is a strong contender for the New Year's Day box office championship.

Romance movies are an important theme for the New Year's Day 2024. In addition to "Twinkle Twinkle Star", there are also "Your Wedding (Re-release)" and "If You Are the One 3". These two IPs may be familiar to many people. The domestic romance film "Your Wedding" starring Xu Guanghan and Zhang Ruonan was released on April 30, 2021. The sweet love story impressed countless audiences and became the box office champion on the opening day of the May Day film in 2021. "If You Are the One 3" continues the comedy and love style of the first two films, continuing to tell the story of Qin Fen and Xiaoxiao to the audience.

In addition, "Beta Pentagram" adapted from Zheng Yuanjie's classic original work will be released on December 30. Shuke and Beta carry the childhood memories of generations. This time their story appears on the big screen for the first time, and they also lead everyone to retrieve their childhood memories.

On December 31, the comedy film "Attention Bro" and the music documentary "Taylor Swift: The Age of Concert Tour" were released. "Brother, Please Attention" tells a series of ridiculous life dramas caused by a sky-high lottery ticket. Although the current pre-sales performance is not good, judging from the plot, the film may become a dark horse in the New Year's Day release. "Taylor Swift: The Era Tour" uses a movie to recreate the grand occasion of singer Taylor Swift's 2023 Era Tour.

Whether the film market can get off to a good start in 2024, the New Year’s Day release will give us the answer in a few days.​