In 2024, not only old IPs will continue, but also new faces will break through and seize the market. Compared with the "naked broadcast" of many programs last year, this year's variety show investment has shown a more rational recovery, which has curbed the variety show market in the past two years. The slump has shown that every family is gearing up for success. In addition, the revolution in new technologies will bring about more integrated and imaginative innovative variety shows.
After two years of tight money, the production unit has also become more aware. Instead of using the "PPT mythical beast" to carefully support the appearance, it is better to be hardworking and work hard on innovative content.
How can the new season of Variety N Generation continue to survive and break the circle? How can new variety shows arouse discussion and enthusiasm among C-end audiences and climb into the rankings? Relying on stardom is no longer a natural guarantee, innovating the audio-visual sense of small screens and opening up the vertical market to a wider range With the vision of the industry, we explore the consumption link in the downstream of the industry, including spin-off dramas, NFT products, blind boxes, etc., provide value-for-money services to members on the platform, accurately understand the emotional value, and effectively nourish the spirit, which is the "rejuvenation pill" of variety shows. ".
Music track
Looking at this year's film list, the music track is still a "must compete" for the platform. After more vertical categories, electronic music, rap, pop, band, chorus, singing and dancing, campus, Da Ge, a single type Music variety shows can no longer satisfy audiences with changing tastes. Only by integrating technology + content innovation + emotional value can the program be more grounded.
This year’s music variety shows will continue to be updated with representative works from various companies. Mango has "The Sound of Life" and "Time Concert", Dragon TV has "Our Song", Zhejiang TV has "The Voice of Heaven", iQiyi has There is "Summer of the Band" and Youku has "Good Songs from the Drama". These music variety shows that performed well in previous years are still highly anticipated and favored by users and advertisers in 2024.
From "I Am a Singer" to "Singer", too many musicians have reached the highlight of their lives on this stage. The return of "Singer 2024", whether the phenomenal program of the year can stand firm today, regardless of whether the sound repair or light repair is a stepping stone for invitations, there is still a question mark whether the final lineup can live up to the expectations of netizens. After all, it is extremely difficult to stand out from the crowd in the current audio comprehensive market.
"Singer 2024"
Another music series to be restarted is Beijing Satellite TV's "Crossover Singer 2024". Compared with the high standard of "singer" live level, the "crossover" series is more fun + unexpected, and the selection of singers is wider.
Zhejiang Satellite TV plans to launch the "National First Women's Band City Tour LIVE Show" "Youth Philharmonic Band Season", and the list of planned mentors includes Wu Bai, Li Ronghao and other Chinese king-level singers.
Jiangsu Satellite TV's "Music Trend Project", the music promoters are Zhang Liangying, Joker Xue, Zhou Shen, and Da Zhangwei. In addition to these four, there are also 12 professional mainstreams, top Internet celebrities, flying surprises and 8 artists signed by music companies, independent musicians, folk masters, and artificial intelligence musicians. Just looking at the New Year's Eve party team who have been invited to create it, the ambition is not small.
Audio variety is the focus of Jiangsu Satellite TV’s efforts in the new year. In addition to the "Music Trend Project", there are also "Amazing Chorus", which features a contrasting and cute choir of young and old, "Music Comes", which combines "music + travel", and "You Are Coming", which collaborates with Taiwan and the Internet to create a karaoke event with thousands of people. "A Grand Chorus" and "A Song of Life" which records a song and a story.
The sixth season of Dragon TV's "Our Song" will open up the IP co-creation plan and make every effort to create different tracks such as youth, international, and offline. The third season of "La La City" supports the development of Shanghai-style musicals by collaborating with top music producers for offline musicals.
In addition to "Godsend Voice 5", Zhejiang Satellite TV's "Song of Life", "Gemini" and "No. 17 Music Warehouse 2" will also shine in 2024.
Goose Factory's music comprehensive track is also diverse, focusing on one category and many categories. It will continue to engage in the "Domestic Entertainment Stage Survival Experiment" "Stage 2024" and will work with director Yan Min to create "New Rap Era". Artists planned to be invited include Han Hong, Huang Zitao, Hu Yanbin, Gem Gem, etc.
"Asian Singer", the top international music event in 2024, selects the light of Asia in the singer field.
"Asian Singer"
"Run to!" "Ten Thousand People Live" is a market experiment for Asia's top live musicians. Artists planned to be invited include Dapeng, Da Zhangwei, Song Yuqi, Liu Lian, etc.
"Glory of Singing and Dancing", the Asian legend and the return of the king, staged a peak showdown on the singing and dancing stage.
"Why No Longer a Boy", the teenagers of the past and the teenagers of today will engage in a chorus battle across time, space, mountains and seas. Artists planned to be invited include Sun Honglei, Song Yaxuan, etc.
"Why No Longer a Boy"
"Are you a singer?" 》The counterattack from a popular Internet celebrity to a professional singer, short video live broadcast and extended video on demand, no beauty, no voice modification, no filters, a counterattack from a popular Internet celebrity to a professional singer, do you dare to do it?
iQIYI's "Rap" series, from "Hip-Hop in China" to "The Showdown", is also entering its 7th year. In 2024, rap will return to the draft format, and it is planned to invite Wang Jiaer, Park Jae-bum, GAI, Wilber Pan, Hot Dog, and Deng Ziqi as mentors.
Perhaps you have discovered that there are only a few professional singers who serve as the main stars of music programs. What kind of stage performance can they continue to attract the audience?
comedy circuit
Linking up dramas and dramas was a hot topic last year. The Proton Troupe’s drama series “Fengshen Training Camp” and “Ning’an Like a Dream”’s drama “One Million Promises” all received good ratings.
In the future, drama and variety linkages may tend to be hard targets. For example, "Annual Joy Party" was "born out" of the leading variety show "Annual Comedy Contest", which brought together highly popular contestants. If watching sketches is not enough, you will not be addicted to CP. That’s enough, you can continue to get agitated.
Dragon TV has been developing comedy content for many years. "Open Mic Tonight" will usher in its second season in 2024, bringing a "different talk show" to the audience; "Start! "Sitcom" will usher in a championship season with newly upgraded competition formats, lineups and scenes.
"Extreme Challenge" takes "return" as its theme in the new season. On the occasion of the 10th anniversary of "Extreme Challenge", new and old guests will gather together to recreate the classics; it will be full of laughter and touching.
Beijing Satellite TV's "Crossover Comedy King: Fighting the Baggage" will go outdoors and create a unique "mobile comedy field" to provide humorous commentary on professional experiences in different industries.
"Life is like a blind box. Everything is unknown until the box is opened..." "Cat in the Box" produced by Youku is an all-star immersive plot experience variety show. Huang Lei invites nearly 30 star players to enter the world of the box. , embarking on the exciting adventure of "parallel lives", can be regarded as a variety show version of "The Truman Show".
The program focuses on the two elements of "game" and "comedy", and uses movie-level scripts to polish 10 story blind boxes. Through plot puzzles and game challenges, it leads the audience to unravel the story layer by layer and open the "blind box of life" in everyone's heart. .
"Cat in the Box" uses real-life construction and virtual production technology to upgrade its model. Each issue has a style. It uses 10,000 square meters of real-life construction and nearly a hundred plot space scenes to give users a stronger sense of the future and immersion.
Ma Dongmiwei Media’s two comedy variety shows in 2024, "Happy and Wonderful Night" and "Annual Comedy Competition", will be broadcast on Tencent in the second quarter and iQiyi in the third quarter respectively. The expectations have already been raised early. Laman.
"Annual Comedy Competition"
Comedy is still in demand, but audiences are no longer obsessed with pure comedy competition variety shows, because more real sources of happiness can be found in outdoor travel and romantic social variety shows. This is also what future comedy variety show production teams need to solve How to break through the puzzle of stage imagination? How can the performance be extremely life-like?
Cultural track
The post-epidemic era has opened a window for the cultural track, and cultural variety shows that combine cloud + culture and tourism have also been breaking out of the circle in the past two years.
The "I Study on an Island" series, which has a Douban score of 9.2 and features Yu Hua and Mo Yan, is one of Jiangsu Satellite TV's most popular reading programs in recent years. In addition to the "The Strongest Brain" series, this series can be said to be Lychee Terrace's "new trump card". This year, the IP has been upgraded to "I'm Reading on the Road", which "decodes the literary mysteries of famous cities", which is also very exciting.
"National Trend Keeping Artists" launched by Mango Channel, popular young actors and three "silly" brothers work together to build an art studio, with the goal of creating a new Chinese trendy art brand, and work with artists to take root in the intangible cultural heritage. The journey of intangible cultural heritage practice that was arduous but joyful, rising despite setbacks, bursting with laughter and tears, finally integrated my own artistic thinking to create a new art IP product with post-00s attributes, building a strong back-end offline new Chinese style trend. industrial chain.
In addition, the college poetry society poetry knowledge competition variety show "Hot Blood Poetry Society" has also attracted much attention. It gathers elegant young people from colleges and universities across the country and selects poetry club brands from major colleges and universities across the country. Through "individual points battle, team breakout battle, and peak defense competition" The three major stages of "Battle" compete to determine the annual "Hot-blooded Poetry Club"; from the poetry test in three aspects: poetry reserve, literary sensibility, and creative innovation, we will create the "Ziwei Star" of Chinese studies that the whole people is looking forward to.
Zhejiang Satellite TV also has programs such as "Future City of the Forbidden City", "Distant Similarity" and "Golden Stone Chinese Heart" that decode traditional culture.
Dragon TV has a series of innovative cultural programs such as "Elegant Jiangnan", "Why China", "This Is China" and "Future China".
Beijing Satellite TV continues to delve into Beijing's historical and cultural heritage, systematically interprets China's excellent traditional culture, and forms a unique "national culture" brand matrix. In 2024, "Museum City", "China in Calligraphy and Painting", "The Most Beautiful Central Axis" and "The Most Beautiful Chinese Opera" will continue to work hard to explore cultural heritage, interpret masterpieces, and drive young people to immerse themselves in the charm of traditional culture. Programs such as "A Thousand Miles of Reading" that integrate "culture + tourism" and combine writers and industry experts will also be launched in 2024.
Sports competition track
In preparation for the 2024 Paris Olympics and Paralympics, sports competition reality shows will also be an important track this year.
The "break dance" category of hip-hop will be included in the 2024 Olympic Games. For this reason, this track is particularly favored by brand owners. Youku's famous variety show is still "This!" "It's Street Dance". In order to consolidate this hip-hop track, Youku has continued for two years. Lu Weilai, the chief director of "Hip-hop", directed the all-girls dance program "The Great Dance Club".
The third season of Dragon TV's "Champions vs. Champions" will team up with two sports enthusiasts from the entertainment industry and two Olympic champions to go to France to start a national competitive journey.
"I Play Basketball in Hengdian" launched by iQiyi is a reality show of basketball competition in the entertainment industry, focusing on the Hengdian crew's time after work. Artists planned to be invited include Bai Jingting, Hou Minghao, Liu Haoran, Wu Lei, Xu Kai, etc., and in In the short film played live, we also saw "Hengdian Xiaohua" Zhao Lusi, Yu Shuxin, Song Yi, etc.
"I played basketball in Hengdian"
The space exploration survival challenge program "Mars 1" will invite 7 guests to survive and complete a series of challenges in a realistic simulated environment of Mars and a space capsule within 15 days.
"Female Fighters on the Surface" brings together the most powerful women who fight for survival to define their "golden age."
"Female Fighter on the Surface"
"Tianxing Gym" is the first to invite top overseas fitness blogger and "new global girl idol" Pamela to make her domestic debut, which is bound to attract attention among domestic female groups, and the program "21 Days of Running a New Chinese Gym in Paris" "The setting is also very fashionable.
The idol artists of "Special Forces" teamed up with reserve special forces soldiers to stage a shocking real-life version of Wolf Warriors.
"Super Partner" travels across five cities around the world, just to become a super partner, with super exciting competition, interesting ideas, and the growth of friendship.
"To the Top 3" is an e-sports variety show with a ceiling, young users account for the top 100, and its popularity has exploded in the summer season.
"Fight to the Top 3"
"Kung Fu Has a Newcomer" The top masters are in charge, and the new action stars are gathering. The arrival of Chinese aesthetics brings back the glory of Kung Fu.
In the sports idol reality show "The Awesome Us", 15 teenagers from both sides of the Taiwan Strait who love baseball train and grow together, face powerful enemies, and go on a passionate and soul-burning youth date together in four months.
"Hold to the End" is created by the original team of "Running Man" in the first season. It sticks to the end and reaches the finish line. "Run" even has "two seasons a year, running in two directions."
In short, sports competition will gain greater exposure in 2024 and will also become a hot topic in variety shows.
Slow life track
"Farming" is one of the variety shows that was the most discussed and commercially explored in the first half of last year. After the first season was aired, it received a high online rating of 8.9. In 2024, the original cast of "Farming 2" will return to their fields, continue to devote themselves to new agriculture, and continue the life of new farmers.
"Farming 2"
Because of the high popularity of "Farming", the show has also helped Jiang Dunhao, Zhao Yibo and other "Ten Qintian" members continue to become popular on social platforms. iQiyi has also non-stop planned the group variety "Hello" for ten teenagers. Farming Boy".
"Hello Farming Boy"
There are no fewer than six or seven variety shows based on "Farm". In addition to "Farm 2" in the first quarter, there will be a desert island survival version of "Brave Island" with 60 members for 100 days in the second quarter. It will be launched in the third quarter. "Burning Moon", which lasts for 365 days, is about 10 girls who go to a 10,000-acre pasture to graze and experience the spring, summer, autumn and winter of the pasture.
Youku will launch "Island Boys" in the second quarter of this year, which will last for 180 days. It is about 15 teenagers going to an island where "fishing" is the main income to build and change the local economy.
Mango Channel actor's life documentary reality show "Bear's Garden" will invite the garden owner and his friends of all ages to his real life garden that he manages personally, and experience life and life in depth with each visiting guest. Interpret the love of performance.
"Interesting Courtyard" is an adventure journey through time and space. There is a new national MC group. Huang Bo leads the Qingdao fellows and their good friends. In the courtyards that carry the past and present of Qingdao, they need to clear each level. A copy of the game can be used to return to modern Qingdao.
"Interesting Courtyard"
Whether you are going to a garden, yard or island, setting up a tent by the lake or camping by the sea, no matter how quiet and remote the place is, it is still about socializing.
Emotional social track
On the emotional social track, Tencent Video has a solid IP foundation. "Fifty Kilometers Peach Blossoms 4", "Half Lovers 3", and "Heart Signal 7" which has been on the top of the romantic drama list for six years. "War of Hot Love" will also be launched at the end of 2023. In 2024, "Youth Friendly Things" aims to maximize dopamine. Five brothers and one sister embark on a carpe diem journey. Artists planned to be invited include Xu Guanghan, Li Yunrui, Yu Shi, Chen Muchi, Zisha, and Wang Linkai wait.
"Fifty Kilometers Taohuawu 4"
"Travel Like a Bouquet", stars happily travel together, and four couples join hands to embark on an exotic journey. The planned guest lineup includes Lin Zhiying and his wife (team leader), Jin Sha and her boyfriend, Li Chuan and his girlfriend, and Xu Dongdong and her boyfriend.
As well as the social experimental observation variety show "Me and Us" customized for social terrorism, etc.
Mango Channel has "Happy Friends 2" in the second quarter, "Chinese Restaurant 8" in the third quarter, "Our Wonderful Life 2" in the fourth quarter, and the emotional exploration social experimental reality show "Are You Alright", which is hosted by the entertainment industry's "Emotions" A new program composed of "The Stable Top Student" and "The First Person with Out-of-control Physique". Each recording will invite two representatives of different emotional states in their circle of friends to chat freely around a theme and derive an improvised original Emotional experimental activities lead guests and audiences to find an outlet for their emotions through the release of diverse expressions.
The first female emotional reality show to deconstruct the "mother-daughter relationship", "It's a Daughter, It's a Mom" will invite three pairs of representative mothers and daughters with different styles and statuses to participate in the "Original Mother-Daughter Tour" and "Exchanging Mothers" The four-stage confrontation and dialogue between "women's trip", "peer group trip" and "residential care trip" explores the mother-daughter relationship, triggering a great liberation of the mother-daughter relationship on the Internet and bringing a new sense of family atmosphere.
In the social experimental competitive reality show "Escape from Nasty Island", twelve public figures in the entertainment industry who are troubled by the "hateful" label gathered on Nasty Island to compete for "cuteness" for fifteen days in exchange for the opportunity to leave the island. You will face the most interesting and cruel survival test.
The carnival-style urban chase and escape social reality show "Street Cat and Mouse War" integrates the urban cat and mouse hide-and-seek game that is most loved by young people nowadays, unlocking the ultimate experience of the most relaxing and stress-free experience. In each episode, 30 people transform into cats and mice and start a location-sharing urban hide-and-seek at the representative landmarks of each city.
Socializing people with different identities on different occasions and in different situations, such as the Rubik's Cube, can be played in a variety of ways, and various in-depth topics can be dug out.
Decryption reasoning track
This year, the script-killing mystery genre may have cooled down a bit. Old IPs such as "The Great Detective" and "Escape Room" will also face entangled mentality. In fact, the audience of the mystery track is still relatively sticky, but it is becoming more niche, so the content is becoming more and more difficult. , it is also difficult to surpass. Compared with large-scale productions, well-produced small programs are actually more cost-effective.
On this track, there is no doubt that Mango TV is leading the way. The ones scheduled to be released this year include "Detective 9", "Escape Room 6", "Forest Evolution 2", "Girls' Mystery Club 2", "Cube New World" and "Detective Academy" 8》Wait.
In the innovative real-life game reasoning variety show "New World of the Rubik's Cube", 27 "smart" players will gather in the "Rubik's Cube Building" to launch 14 "immersive" intellectual duels in 6 real-life game spaces, demonstrating their reasoning and communication in an all-round way , observation, information screening, strategy formulation and other comprehensive qualities.
To turn this type of track into a family-friendly program, it is best to make it into a brain talent show for different age groups, such as Mango TV's "Rubik's Cube New World" and Youku's "Super Smart Youth Conference".
The eleventh season of Jiangsu Satellite TV's "The Biggest Brain" has been officially announced to be broadcast on January 5, 2024. Hosts Jiang Changjian, Professor You Jianing, "Brother Shui" Wang Yuheng, Pang Bo, Kun Ling, and Liu Genghong have joined this season of "The Strongest Brain", and the four major tracks are about to start.
However, for audiences who don’t even understand the rules of the competition, “small but beautiful” seems more important.
travel circuit
More and more young people choose to lie down comfortably. Their own opinions on how to live life are the most important. It is no longer about houses, cars and money, but the pursuit of a comfort zone of "no mental internal friction and emotional stability". This makes outdoor travel variety shows more diversified. The countryside is not the only destination, but there are also more pleasant destinations in the corners of the city. If you are right, everywhere is a happy home, so we invite guests from platter artists to friends who organize games to travel together.
Many people are waiting to see the 2.0 version of the sojourn life "Let's Go 2" by Shen Teng, Fan Chengcheng and other happy and conspicuous bags. It is also ranked first in expectations on major rankings.
"Hahahahahaha 4" The national "wronged" brothers Deng Chao, Chen He and Lu Han are also looking forward to the annual limited-edition joint trip. After all, funny is the last word. The Wuha tour group will be fully upgraded in the fourth season, and young new members will join the group energetically. Embark on a world-class sloppy trip and continue to laugh along the way.
"Hahahahahaha 4"
The legendary documentary travel variety show "Adventures 3" will also set sail again, bringing deep healing to everyone.
Mango TV's ultimate urban travel reality show "Travel Any Door", two groups of guests blindly collect their luggage, randomly select travel destinations, unknown air tickets, unknown high-speed rail tickets, blind box travel without purpose, go wherever you choose, focusing on a " random".
"Fashionable Boy" is a nomadic journey on the grassland and an aesthetic of young people's power.
"Light and Shadow Players" focuses on the trend of young people's fashion life. Each issue plans to invite three artists and three emerging photographers to form partners and travel to six cities. They use the "city walk" method to check in the city's landmark buildings and experience them. Local food, trendy entertainment, and during the tour, they use their own ways to record the urban themes that young people want to check out, and upload them to social platforms to share, so that ordinary audiences can learn how to use images to record beautiful moments in the city.
In addition, Zhejiang Satellite TV also has "Traveler 2", "Youth Travel 5", "Star Chaser 4", "Start to the Mountains and Seas 2", "Eighteen Thousand Miles", "Witsful Travel" and "Magical Pair". Invite the audience to embark on a joyful journey.
Workplace track
The career track is always tepid, and there are still fewer out-of-the-circle programs compared to other categories. How can we bring an immersive experience to other people’s workplace lives? How to quickly find emerging industries to arouse audience curiosity?
"The Heart-warming Offer" has entered its fifth season. The top professional has returned to law enforcement, and it is an illustration of the passionate growth of a rookie in the workplace.
The new and old guests of "Indomitable Blue 2" gathered at the fire station, trained seriously, went out to the police for real, and fought side by side. The program plans to invite: Wei Daxun, Zhang Binbin, Qin Xiaoxian, Zhang Yanqi, etc.
"Indomitable Blue 2"
Tencent Video's "Goodbye to Work from Tomorrow" is a reverse innovation workplace variety show with the theme of "Bold resignation + Passionate pursuit of dreams + Restarting life", leading the audience to go to windy places to renew their dreams.
"Tear Up Your Resume to Find a Job" is a survival battle for job hunting without looking at resumes. However, there are two keys to "good voice" in the workplace, one is to find talented people, and the other is to write a more realistic script.
Mango Channel's pilot career growth reality show "First Entering the Workplace·Captain Season" will focus on Chinese captains, facing complicated global flight cases, showing a professional competition between intelligence and strength.
Development track
The growth-inspirational reality show "Chinese Village Flowers" will go to all parts of the country, visit 1,000 villages and 34 provincial-level administrative regions, and select 108 Chinese Village Flowers. This group of village flowers blooming will spend 90 days living together in the countryside, eating and living together, and competing in groups to demonstrate their agricultural skills, wisdom and simple personality charm. In the end, a Chinese village flower group will be born to contribute to the beauty of China. Rural endorsement.
The women's dance survival competition reality show "Dancing Crazy" features 8 groups of women's dance groups of all ages and all artists. Through 7 dance survival battles with the theme of "Dance·_", under the fierce competition system of 120 days, they will fight for the honor of the number one female dance group of the year.
Youku is innovating in the "Infinite Series". In 2024, it will launch the "Infinite Agency Group" joined by gold medal agent Huo Wenxi and Emperor artists such as Gillian Chung and Joey Yung. When the four powerful superstars transform and enter the agency industry, they change their roles and "operate" "12 potential newcomers, immersively watch the working records of celebrity agents.
iQiyi has launched a reality show for young action actors to grow up, "Kung Fu Boy Dreams", which is expected to be launched in Q1 2024. The program will invite 108 young people with different characteristics and ambitions for action film and television to form a special training camp. Under the leadership and witness of industry celebrities, they will conduct 90 days of action training and acting skills strengthening. Through 3 civil and military dramas on stage, film and television culture and select a new generation of action stars with both civil and military skills.
In addition, iQiyi and Wow Haw Wow co-produced "Struggle!" "The Band is Reborn", the next wave of new traffic may be born in it.
In 2023, most variety shows will start high but then go low. In 2024, there will be more than a hundred variety shows on the list, and there will always be someone who breaks out. We look forward to hot works, but we also look forward to more "little surprises" in the content market. Therefore, find Do you like it?
