The 81st American Film and Television Golden Globe Awards Ceremony will be held on the evening of January 7, local time, and will be broadcast live by CBS, and the streaming media platform will be Paramount+. This year's host is relatively unknown comedian Jo Koy.

Joe Coy to host this year's Golden Globe Awards

After the restructuring, the composition of the judges is more diversified

After going through various changes, this year's Golden Globe Awards has been completely transformed. The most obvious point is that it has changed from a non-governmental organization to a corporate nature. This summer, the 80-year-old but scandal-ridden Hollywood Foreign Press Association announced its dissolution. Its various tangible and intangible assets, including the Golden Globe Awards, were all acquired by the new owners of Dick Clark Productions and Premier League club Chelsea. The Eldridge Group, owned by Todd Boley, was included in the deal. Later, Penske Media Group, which holds many media resources such as "The Hollywood Reporter", "Rolling Stone", and "Variety", teamed up with the Eldridge Foundation to acquire all the shares of Dick Clark Production Company.

The head of the Golden Globe Awards has also been replaced by Tim Gray, a veteran media person who has worked for Variety for more than 40 years. The original chairman of the Hollywood Foreign Press Association became the chairman of the Golden Globe Awards after the Foreign Press Association announced its dissolution. Helen Hoehne no longer holds any real power.

In addition, the judges of the Golden Globe Awards have also been completely changed due to the disintegration of the Foreign Journalists Association, and their diversity has been greatly improved than before. Today, the number of judges for the Golden Globe Awards has reached more than 300, coming from 76 countries and regions. Among them, in addition to the nearly 100 old members of the Association of Foreign Journalists, more than 200 new judges come from Europe, America, Asia and Africa, including Armenia, Cameroon, Costa Rica, Cuba, Guatemala, Kazakhstan, Malaysia, Serbia and members of relatively small film nations such as Tanzania.

Moreover, female judges now account for 47%, Latinos account for 26.3%, Asians account for 13.3%, African Americans account for 11%, and Middle Eastern Americans account for 9%. In other words, the ratio of so-called white judges to non-white judges has been reversed, reaching about 4 to 6. It can even be said that the current Golden Globe Awards are more radical and diverse than the composition of the Oscar jury. For this reason, some media predict that in the Golden Globe Awards results to be announced tomorrow, non-English works like the French film "The Fall" are likely to perform unexpectedly.

"Falling Judgment" poster

New awards expected to boost ratings

Now that it has become a for-profit organization, the Golden Globe Awards Ceremony will definitely pursue ratings even more. Historically, the ratings of the 2004 Golden Globe Awards reached a peak of 26.8 million viewers, which was driven by the popularity of the big winner of that year, "The Lord of the Rings: The Return of the King." In the following ten years, the average viewership of this show remained at around 17.6 million. Until the double blow of the COVID-19 epidemic and the media’s exposure of the Foreign Journalists Association’s shady story, there were only 630 viewers left for the Golden Globe Awards ceremony to be held in early 2023. million viewers.

To regain lost ground, they came up with the idea this year of creating a "Box Office Achievement Award." According to the regulations, a movie’s total box office in the year exceeds 150 million U.S. dollars, and at least 100 million U.S. dollars of it comes from North America, or it is a streaming media work that has been confirmed by so-called “trusted industry sources” and has comparable online viewership. , you will have a chance to win this newly established grand prize.

As of early December, a total of 21 new films in 2023 are eligible to participate based on box office revenue, and "Taylor Swift: The Age of Concert Tour" is one of them. If the film really has the potential to win the Golden Globe Award, its fans will definitely turn on their TV sets and set the remote control to the CBS channel, which will greatly increase the ratings of this party.

"Taylor Swift: The Age of Concert Tour" poster

Taylor Swift posted a special Weibo post to celebrate her Golden Globe nomination

In addition, the Golden Globe Awards also established a new special award for stand-up comedy (stand-up comedy), which can be said to be a very unique idea. After all, stand-up comedy has always been popular with audiences in the United States, with talent ranging from Ellen DeGeneres to Jimmy Kimmel. However, important industry awards dedicated to them are still absent for some reason. In terms of Emmy Awards, stand-up comedy has been included in the category of Outstanding Variety Special Program, and has to compete with live music shows that are obviously not in the same category, such as "Adele One Night Only" (Adele One Night Only). , it’s really a bit baffling.

Nowadays, the Golden Globe Awards single them out, and just increasing their popularity is a huge bonus. This year's six shortlisted shows include "Amy Schumer: Emergency Contact," "Chris Rock: Selective Rage," "Ricky Gervais: Armageddon," and "Sarah Silverman: You Love "Someone", "Trevor Noah: What's Up" and "Wanda Sykes: Just Funny" are indeed popular shows.

However, due to drastic changes in internal structure and personnel, this year's Golden Globe Awards will not award Lifetime Achievement Awards in the film and television categories. Last year, the two awards were given to Eddie Murphy and Ryan Murphy respectively. As for whether they will become the last two winners of the Golden Globe Lifetime Achievement Award, that is to say whether these two awards will be restored next year or the year after, it is still unknown.

$500,000 gift package breaks Hollywood record

Another big news at this year’s Golden Globe Awards is that the price of the gift package has risen to $500,000, setting a new record in Hollywood history. After all, according to 2020 statistics from the U.S. Census Bureau, only 2.9% of American households have an annual income of $500,000. For these Hollywood stars, as long as they come to present an award on January 7, or successfully receive the award, the value of the gift package they receive will exceed 97.1% of households in the United States every minute.

In fact, the quota for the gift package has been reserved in advance. There were 83 presenters and winners in total. What they received on the spot was only a "gift list" from which they could slowly choose what they wanted. Some prizes, such as a five-day and four-night luxury yacht trip to Indonesia, are available to everyone; but there are also prizes that are only available for one person, and it may depend on who gets the prize quickly.

The price of US$500,000 far exceeds the value of the gift packages given out by the organizers of previous Oscars, Emmy Awards, Golden Globe Awards and Grammy Awards. According to reports, the planning and operation of the gift package was handled by the famous American luxury magazine "Robb Report", and included as many as 35 kinds of extremely luxurious products. Non-physical prizes include memberships in private jet services, Ritz-Carlton Free accommodation provided by other luxury hotels, as well as the above-mentioned five-day and four-night luxury yacht package in Indonesia with a market price of US$50,000, and the services of a celebrity tattoo artist at Eva Studio in Brooklyn worth US$2,500, etc.

In addition, the gift bag also includes Komos tequila worth $2,000, Colombian emerald earrings worth $69,000, Opie Way custom sneakers worth $1,500, and the Brad Pitt co-branded skin care series Le worth $250. Domaine face cream, $545 worth of Russian caviar, and more. The most expensive unit is a set of six bottles of Chateau Liberté wine, which is known as the most expensive red wine in the world. The market price reaches US$193,500, and there is only one set in the gift list.

In the past, whenever such news was made public, there was always a hot topic on the Internet about whether celebrities receiving gifts should pay taxes. According to relevant U.S. tax laws, it stands to reason that a celebrity who receives this gift package worth US$500,000 will need to pay about 37% in taxes, which is indeed a large expenditure. In order to solve this problem, the gift bags given by various event organizers are actually various redemption gift certificates. Only when those celebrities actually choose to redeem one of them, the corresponding tax will be incurred.

Michelle Yeoh was also invited to attend the award ceremony

Finally, some media joked that the Golden Globe Awards have lost their glory and may not be as attractive to Hollywood stars as before. Who wins the prize and who doesn't, I guess everyone doesn't care as much as before. On the contrary, the Golden Globe Awards itself, which has just changed its venue, should be very concerned about whether it is successful or not. In terms of ratings, I'm afraid it has to return to at least 10 million viewers before it can barely begin to recover.