Increased number of fans, out-of-the-circle works, business achievements... At the beginning of each year, one of the most hotly discussed topics among netizens is the annual awards ceremony that gathers celebrities and Internet experts on various platforms. Among them, the annual Top 100 UP Hosts Ceremony is the one that attracts the most attention from Generation Z.
Top 100 UP main trophy
On January 6, Bilibili (hereinafter referred to as "Bilibili") held the BILIBILI POWER UP 2023 Top 100 UP Owners Ceremony. Following the standards of the three dimensions of "professionalism, influence, and innovation" in the past two years, Station B comprehensively selected 100 UP owners with outstanding achievements in 2023, and awarded the best works of the year, the annual Multiple individual awards such as the highest popularity, annual business influence, and annual new business force.
Among the individual awards, UP host "Film and Television Hurricane" won the "Highest Popularity of the Year", UP host "Chess Player War Eagle" won the "Live Broadcasting Dark Horse of the Year", and UP host "Stickman Alan Becker"'s work "Stickman VS Math (Math)" Won the "Best Work of the Year".
In addition, 16 UP hosts who have achieved significant business breakthroughs based on high-quality content, including "Mr. Fan" and "Dean Xiaochao", were awarded "Business Influence of the Year" and "New Business Force of the Year". On the day of the event, the creators behind these contents also came to the scene to interact with fans.
The top 100 UP hosts in 2023 "Qianying A_" and "-Little D-biu" performed "A Thousand Years of Frost and Snow" live
Many knowledge zone creators are on the list
In the third quarter of 2023, the average daily active users of Station B exceeded 100 million for the first time, reaching 103 million, and the average number of monthly active users reached a new high of 341 million. The average number of daily active UP owners at Station B increased by 21% year-on-year, and the number of UP owners with more than 10,000 followers increased by 36% year-on-year. The average monthly video submission volume increased by 37% year-on-year, reaching 21 million.
As the influence of the platform increases day by day, "UP master" is becoming an emerging profession recognized by the public. Therefore, the annual list of the top 100 UP masters is not only a guide for understanding contemporary young people, but also a standard reference for the content industry to evaluate leading creators.
The Paper reporter noticed that there are 39 new faces among the UP owners shortlisted for this year's top 100, which is a significant decrease compared with the 64 in 2022. UP owners such as Xiaoyao Sanren, A certain Huanjun, and Lao Tomato have been established for many consecutive years. Their tentacles are no longer limited to the game area, but have also developed into living areas, food areas, and other areas.
The area with the strongest rise in new entrants is undoubtedly the knowledge area. Several UP owners who are deeply involved in the field of vertical categories have made it to the top 100 list for the first time this year:
Screenshot of UP host "Wang Defeng" station B
"Wang Defeng", the UP host from the School of Philosophy of Fudan University, came to Station B in July last year. His submissions cover Eastern and Western philosophy, aesthetics, medicine and other fields, which often trigger thinking and discussion among the audience. The number of fans exceeded one million within three months of joining, and he was awarded the title of Top 100 in half a year. He is worthy of being a "philosophical prince" with both wisdom and humor!
Screenshot of UP host "Teacher Song Hao Official" Station B
The UP host "Teacher Song Hao Official" is very popular for saving many students who are trapped in "mathematics distress". The "Advanced Mathematics" course he released has a cumulative views of 140 million, which is equivalent to the students he taught in the school for 100 years. total people.
Screenshot of UP owner "Anzhou Mu" station B
UP host "Anzhou Mu" has been teaching history for seven years. From the Three Kingdoms, Jin, Southern and Northern Dynasties to the Sui and Tang Dynasties, he hand-drawn more than a thousand historical figures and used videos to connect the entire history of China.
Screenshot of UP host "Zhongqi Ai" station B
The UP host "Zhongqi Ai" is a weather forecaster beloved by users of Station B. He focuses on forecast analysis of extreme weather and popular science on disaster prevention and reduction, and makes meteorology content vivid and easy to understand.
UP host "Chess Player War Eagle" won the "Live Broadcasting Annual Dark Horse"
Yang Cheng, director of the Publicity and Culture Department of the Chinese Go Association, awarded the "Live Broadcast Dark Horse of the Year" honor to UP host "Go Player War Eagle" at the Top 100 site. Zhan Ying was originally a second-level professional Go player. She laughed at herself for her limited talent in Go. She quickly became popular with her sometimes unrestrained pranks and sometimes true feelings in the B station live broadcast room. She gained over a million fans in a year and was even invited to Served as commentator for Asian Games and other events. What’s even more rare is that after becoming popular, she still persists in teaching chess, and has made famous Go players famous through live broadcasts, remote reviews, etc., which is called the "War Eagle Siphon Effect" by the media, and has spread throughout the Internet. Set off a long-lost Go craze.
UP host "Film and TV Hurricane" received the "Most Popular of the Year" trophy from fans
"Film and TV Hurricane", which has been ranked among the top 100 UP owners for five consecutive years, takes "infinite progress" as its content creation belief, and has gradually grown into a benchmark figure in the field of video production under the witness of fans. While maintaining the high standard of his main channel, he also created multiple popular accounts. At the same time, "Film and Television Hurricane" continues to explore technology for good, bringing countless surprises and touches to the audience. "Shaoxuan SRAG", a disabled fan who once realized his dream of running because of his creative video, came to the scene as a special guest and awarded the "Most Popular of the Year" honor to "Film and Television Hurricane", which was the most touching moment of the day's event.
Phoenix Legend
At the Top 100 UP Masters Ceremony, even Phoenix Legend had to "stand" with everyone when he came. This year Phoenix Legend once again won the top 100 title, and brought "Lady Luxurious Fragrance" to the audience, which triggered a chorus. Even CEO Chen Rui and teacher Luo Xiang were shaking their heads and singing along enthusiastically.
Award winning words for "When a Man Decides to Sell His House"
The two also won the "Co-Creation of the Year" honor for their short film "When a Man Decides to Sell His House", which they collaborated with director Xiao Ce. Netizens marveled at Zeng Yi's amazing acting skills: "Who can tell whether this is Duan Yihong or Zeng Yi?" "Singing in the first half of my life" , acting in the rest of your life, I think you will be the best actor!" Even when Jia Zhangke presented the award, he expressed his "long admiration for Phoenix Legend" and praised Zeng Yi for his plasticity. I wonder if it’s possible to see a cross-border collaboration between them in the future?
16 UP owners won individual business awards
From the four major classic series to the complete interpretation of "Historical Records", from the "Soldier Assault" series to Makoto Shinkai's analysis... the UP host "Muyu Shuixin" with rich content, exquisite rhythm and continuous updates for many years is the "film and television area" in the minds of many netizens God". This year is also the sixth year that Muyu Shuixin has been ranked in the top 100. While welcoming the encouragement, the reporter noticed that some fans said, "I am really afraid that one day I will run out of food. I hope the teacher can take more business orders in the New Year."
It is true that the commercial value of Bilibili is closely linked to the monetization ability of UP owners. Whether the UP owner can "just eat" is also one of the criteria for the outside world to measure the commercialization of Bilibili. At the 14th anniversary of Bilibili, Chairman and CEO Chen Rui said: "Helping UP owners earn income at Bilibili is the most practical service to UP owners."
8 UP owners won the "Annual Business Influence" individual award
According to reports, in the third quarter of 2023, 1.68 million UP owners earned income at Station B, a year-on-year increase of 34%. Among them, the number of UP owners who earn income through video and live streaming increased by more than 160% year-on-year. From this year's list of the top 100 UP masters, we can see that the commercial delivery capabilities of high-quality creators have been widely recognized by the market.
For example, among the eight UP owners who won the "New Business Force of the Year", the UP owner "Dean Xiaochao" has become a major player in various industries due to his 100% popularity rate and multiple inclusions in the "Must-Watch Weekly" list. The target that major e-commerce platforms are competing for. During the 2023 Double 11 period, the video cooperating with Alibaba even reached the first place in the ranking list of Bilibili.
Pinduoduo collaboration video by UP owner “Dean Xiaochao”
As young users at Bilibili enter a new stage of life, content consumption areas such as home appliances, mother and baby, and automobiles have suddenly emerged at Bilibili. Among them, many UP owners who have been very successful in commercialization have emerged. The UP leader "Mr. Mi Da" is one of the representative figures.
As one of the eight winners of "Business Impact of the Year", Mi Ding can provide professional analysis and solutions whether it is a light bulb or furniture and building materials, pointing out a clear path for the anxious "decoration friends". During Double 11 in 2023, he created a performance of up to 1.68 billion yuan in cumulative payment across all channels for live streaming, a year-on-year increase of more than 400%. The success of Midai in commercialization has set a good example for other UP owners who want to try live streaming to bring goods.
From the newly established individual awards such as annual business influence and annual new business force, it can be seen that Bilibili has been trying and progressing in its exploration of commercialization. It is expected that with the platform characteristics such as youth, content power, and user stickiness, Bilibili can help UP owners seize more business opportunities, bring more practical assistance, and then provide users with more diverse and good content.