The warm realism love movie "Let's Shake the Sun Together" directed by Han Yan and starring Peng Yuchang and Li Gengxi will be screened nationwide on March 22, 23, and 24. It will be the second release of the film on March 30. Preparing for the carousel.
"Let's Shake the Sun Together" poster
Last weekend, another film that was withdrawn from the Spring Festival stalls - the comedy film "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau, was released for the second time. The box office has so far only been 7 million, and the total box office has just exceeded 90 million. .
"Mr. Red Carpet" poster
Although the total box office figures for this year's Spring Festival hit a new high, four films were withdrawn near the end of the Spring Festival, making the polarization of the box office a more concerning topic. The withdrawn film was released again in a short period of time, and its box office performance is also intriguing.
"Mr. Red Carpet": The box office of the second round of release is not as good as before the withdrawal
"Mr. Red Carpet" tells the story of Hong Kong superstar Liu Weichi, who has been in the movie industry for 40 years. In order to win the Best Actor Award, he collaborated with director Lin Hao to shoot a rural-themed film, which triggered a series of absurd farces that made people laugh and cry, and showed the story of all kinds of people in the entertainment industry. .
The film was first released during the Spring Festival in 2024. However, after fierce competition on the first day of the new year, it was announced to be withdrawn on the evening of February 16 due to poor box office performance. At that time, the cumulative box office in the seven days after its release was 84.121 million yuan, which failed to meet market expectations.
After a nearly month-long break, the film was released again on March 15. On the first day of the re-release, the movie's box office revenue reached 2.45 million yuan. Subsequent box office performance did not show a significant improvement. On the second day of the re-release, the film scheduling rate dropped from 11.7% on the first day to 5.9%, and the box office also dropped to less than 2 million on the third day of release.
The box office data of "Mr. Red Carpet" within three days after its second release. Data source: Lighthouse Professional Edition
Judging from the data, the single-day box office of the second release of "Mr. Red Carpet" is not only lower than that of "Dune 2" and "The Three Evils" of the same period, but also lower than the "old rival" "Flying Life 2" released during the Spring Festival "Hot" and "Article 20" are not even as good as "Myself" released during the Spring Festival. At the end of the Spring Festival after the official announcement, "Mr. Red Carpet" accounted for 1.3% of the film schedule, and the box office on that day was 3 million yuan.
It is conceivable that if there was no choice to withdraw the film at that time, there would still be a period of time after the Spring Festival before the dark horse "Zhou Chu Destroyed Three Evils" was released in March. Maybe movies like "Mr. Red Carpet" would be driven by the remaining enthusiasm of the Spring Festival film at that time. It is still possible to exceed 100 million, and the second release of the film will face a new round of costs in terms of material promotion and distribution. Therefore, this decision is also considered by some industry insiders as "using new mistakes to save another Mistakes in schedule selection."
"Mr. Red Carpet" stills
In fact, whether it is the Spring Festival release or this re-release, although there are objective reasons such as "acclimatization" and "too strong opponent", its own reputation is still the main factor affecting the box office of this movie.
Since its debut at the Pingyao Film Festival in October 2023, the film has received high praise from some movie fans and audiences, who believe that it successfully satirized various bad phenomena in the entertainment industry and also explored deeper social issues. It is a film that A masterpiece with great depth and worth exploring.
But on the other hand, there are also a considerable number of viewers who are not satisfied with the film. For ordinary viewers, the editing of the film is too fragmented, with no clear points of laughter or excitement. There are many ironic points but not deep and direct enough. It seems hesitant and indifferent, which is inconsistent with the early audience's expectations for Ning Hao's comedy. Somewhat misplaced. After being released during the Spring Festival, the film scored 6.8 on Douban.
The last round of top films during the Spring Festival has squeezed the scheduling space of the author's films, and the festive atmosphere has also found legitimate reasons for the audience not to think seriously. Although the second release can provide the film with an opportunity to meet the audience again and attract some viewers who missed it before, the first release has already left a certain reputation impression, which is undoubtedly an insurmountable obstacle for the second release. obstacle. The film uses the film and television industry as an entry point to explore the difficulties of communication in modern society. Obviously, this time, the communication between the main creator and the audience failed again.
It is worth noting that on Maoyan, a ticketing platform that is more representative of ordinary audiences, the rating of "Mr. Red Carpet" has dropped to 8.4, which is significantly lower than the newly released films in March, which did not have high reputations. "I Lost You" and other films.
"Mr. Red Carpet" stills
"Let's Shake the Sun Together": Use good reputation in exchange for the opportunity to "have another bottle"
"Let's Shake the Sun Together", which was also removed from the Spring Festival schedule, may be in a slightly more optimistic situation than "Mr. Red Carpet". Currently, the number of pre-screened films that will be screened this weekend is second only to "Kung Fu Panda 4", and the number of pre-screened films during the two weekends accounts for nearly 25%.
"Let's Shake the Sun Together" preview data for this Friday and Saturday. Source: Lighthouse Pro
As the final chapter of director Han Yan's "Life Trilogy", the movie "Let's Shake the Sun Together" tells the story of "brainless" Lu Tu and "unhappy" Ling Min, two young people who are seriously ill but have very different personalities. "Relay for Life" agreement, embarking on a healing journey full of love and power. Compared with "Mr. Red Carpet", a clearer story type and more effective narrative means allow the film to gain a clearer target audience and be more friendly to ordinary audiences.
The newly released trailer for the "Encore" version is a double entendre. Ling Min (played by Li Gengxi) and Lu Tu (played by Peng Yuchang), who are in trouble, have the power to "come back again" because of their love, and join hands to face their destiny. Even if you don't have the luck of "one more bottle", you still have to have the courage to try it again. At the same time, it also showed the audience the determination to withdraw the film and return to fight again.
Stills from "Let's Shake the Sun Together"
Director Han Yan has already fully demonstrated his control over the themes of life, old age, illness and death with films such as "Send You a Little Red Flower" and "I Love You". Compared with previous works, "Let's Shake the Sun Together" shows a more vigorous and upward of healing vitality. The love that lives toward death is deeply touching, and the perfect fairy tale ending will not make it too sad to watch.
During the Spring Festival release period, the film gained a very good reputation. However, during the Spring Festival, spending money to watch "Terminally Ill" would still be too challenging to the existing traditional concepts and preferences. Therefore, it was changed to a schedule close to the Qingming Festival. , in the eyes of many viewers, it is a wise choice.
In recent years, almost all of the films that have been withdrawn and re-released have failed to achieve satisfactory results in theaters. This was the case with "Mr. Red Carpet" and last year's "China Ping Pong". There is still suspense whether "Let's Shake the Sun Together" can complete the exploration of the film's market potential by relying on its high reputation and a subject matter that is highly suitable for the schedule. Through the screening method, it can not only test the market response, but also warm up for the official release. If the film is of excellent quality and has a good reputation, I believe that the re-release is still expected to achieve good results and achieve a "comeback."
