Under the guidance of the Beijing Municipal Radio and Television Bureau and sponsored by the Capital Radio and Television Program Production Industry Association, the 2024 Capital TV Program Spring Promotion Conference was held from March 25 to 27 at the Beijing Sino-German International Conference and Exhibition Center. This spring promotion conference has more than 200 exhibitors, more than 500 exhibiting projects, and more than 1,500 participants. The conference focuses on the high-quality development of the drama industry and is committed to promoting exchanges and transactions of various works such as TV dramas and online dramas as well as new technologies, and providing efficient business docking services for all aspects of the industry. This spring promotion conference held many important activities such as the opening ceremony and drama development forum, the China TV Drama Production Industry Association's general meeting, and the Capital Radio and Television Program Production Industry Association annual meeting. It also increased the construction of market sections and set up film and television programs on site. Exhibition and boutique project exhibition.

event site

There is a "Beijing Audiovisual" high-quality project exhibition at the spring promotion meeting, which focuses on displaying many high-quality dramas that have been broadcast and are to be broadcast. These include high-quality dramas that have already been aired, such as "From South to North" and "The River Cantabile", as well as the much-anticipated dramas "The Story of Roses" and "The Beauty of the Country" that are waiting to be aired. The high-quality projects launched by many exhibitors cover a variety of themes such as modern, ancient costume, and suspense. Industry leading companies such as Huace Film and Television, Xixi Pictures, Perfect World Film and Television, and Migu Digital Media also set up exclusive booths to provide business negotiations on copyright transactions and film and television IP licensing.

The drama development forum focuses on "promoting high-quality development of the film and television industry with new productivity". Li Xingwen, the founder of "Film and Television Dual Talk", serves as the moderator of this forum. Teng Yong, deputy director of the Radio and Television Planning Institute of the State Administration of Radio and Television, and Li Jingsheng, vice president of the China Federation of Radio and Television Social Organizations, were invited to attend this forum and delivered speeches titled "Integrity and Innovation Shine on the Screen - Insights on the Ratings of CVB TV Dramas" and Keynote speech on "2024: Interpretation of the Ten Keywords for the Development of Chinese TV Dramas".

The roundtable dialogue focused on the two core issues of the drama industry - creation to demonstrate cultural confidence and technological innovation to optimize content supply. The guests discussed the changes in the film and television industry in the digital era and proposed innovations and attempts in different types of dramas. , including long and short dramas, vertical themes and micro-short dramas, etc., while demonstrating the film and television industry's efforts in integrating innovation and tradition. In addition, they looked forward to the application prospects of artificial intelligence in virtual production, interactive film and television and other fields, pointing out that future film and television production needs to balance the efficiency of artificial intelligence and human creativity to ensure the harmonious symbiosis of technology and art.

round table dialogue

In 2023, the association successfully held its annual meeting for the first time and launched a high-quality drama recommendation activity, which received an overwhelming response. This year, the association continued to hold the annual meeting at the spring promotion meeting. Based on member suggestions and market feedback, the promotion activities were optimized and upgraded. Through data/invitation of member units and platform voting/expert review, a total of 46 works were recommended from nearly 300 works. This masterpiece won 5 honors of the year: "Special Contribution Drama Series", "Ingenious Drama Series of the Year", "Quality Drama Series of the Year", "Excellent Drama Series of the Year" and "Short Drama Noteworthy of the Year". Many outstanding drama series including "Lotus Tower", "Ask the Heart" and "Flowers" have won awards.

It is worth mentioning that this annual meeting has recommended a new micro-short drama unit to keep up with new changes in industry creation. Many leadership experts, scholars, and industry leaders gathered together to award honors to the outstanding works of the past year. The 46 dramas recommended this year use delicate brushwork and deep emotions to show the face of life and the brilliance of human nature in different eras. It not only recalls the glory and hardships of the past, but also vividly demonstrates the new look, new atmosphere, and new achievements of the new era. The association actively discovers and cultivates outstanding works, and through recommendation of excellent works, encourages colleagues in the industry to continuously pursue excellence and improve creative standards.