On March 28, the premiere of Hayao Miyazaki's new work "What kind of life do you want to live" was held in Shanghai. Mr. Toshio Suzuki, Chairman and Producer of Studio Ghibli, came to China to meet with The audience shared their stories about Ghibli’s creations both on and off the stage.

On the same day, at the Xuhui Binjiang International Media Port where the premiere theater is located, the world's first stop of the Studio Ghibli Story immersive art exhibition was also opened simultaneously, and it was open to the media. The official exhibition period of the exhibition is from April 12 to October 31, 2024. With the classic animation works of Studio Ghibli as the core, through the integration of technology and art, it will present Miyazaki in an immersive and multi-sensory way. Jun animation world.

The world's largest chinchilla, six meters high, stood at the entrance of the exhibition hall with its classic moves in the movie, attracting a large number of passers-by to watch. Recently on social networks, many netizens have posted photos with Totoro. From the exotic countryside to the city full of buildings, My Neighbor Totoro is so naive that it instantly transports the audience into Ghibli's imaginative world.

The world's largest chinchilla, 6 meters tall

Entering the exhibition space, a group photo of Ghibli's "three giants" Hayao Miyazaki, Toshio Suzuki and Isao Takahata is like the master of this world of light and shadow, welcoming every visiting friend at the door.

Ghibli "Big Three" Hayao Miyazaki, Toshio Suzuki, Isao Takahata

It is reported that the total exhibition project lasted 122 days, with 3 major venues linked together and 24 exhibition areas, creating an immersive space of 2,800 square meters. Suzuki Toshio also served as the exhibition general conductor and personally controlled all details of the exhibition. More than 10 Japanese craftsmen carefully polished and aged the props, using a total of 52 digital projection equipment, combining physical landscaping with digital light and shadow technology to restore Ghibli works such as "Spirited Away", "My Neighbor Totoro" and "Magic Princess". The top ten classic animation works of the studio. In addition, in a special exhibition space launched in conjunction with the movie "What kind of life do you want to live", never-before-released stills are also displayed for the first time, which is also the first time in the world.

Toshio Suzuki said, "This art exhibition was jointly planned by the studio members, and the preferences of the Chinese audience were carefully taken into consideration. I have many friends in China. Taking advantage of this exhibition, maybe we can meet again."

exhibition poster

In addition to the warawara ring curtain wall, life elevator, light and shadow tunnel, etc., combined with high-tech means such as sound and light to create various scenes that are super suitable for punching in and taking pictures, super multi-shot scripts and movie projection screens will be fully presented. For Ghibli fans In other words, it will be a happy experience like a mouse falling into a rice vat.

Inside the exhibition hall

The exhibition hall begins with Ghibli's first film "Castle in the Sky", and memories of light and shadow that have influenced generations of people come to mind——

The robot "stands guard" in the exhibition hall with a friendly heart, and Kiki's Delivery Service's little black cat Jiji squats nimbly on the bookshelf;

Inside the exhibition area

The "Porco Rosso" exhibition area is full of money and desire; the fresh and wild cat bus grins and is warm and soft;

cat bus

Inside Ponyo's crystal ball bubble is the most dreamy ocean...

crystal ball bubble

The Studio Ghibli Story exhibition will present the world of Ghibli animation to everyone in an immersive and multi-sensory way through the integration of technology and art, creating an annual check-in destination in Shanghai in 2024. At the same time, there will also be a surprise display of 600 Suzuki Toshio's personal books in the exhibition hall, which can be used as clues to explore the inner world of the founder.

Toshio Suzuki’s library space

Combined with the debut of this exhibition, there is an exclusive space for Ghibli's latest work "How Do You Want to Live", which won the 96th Academy Award for Best Animated Feature Film. While taking the elevator up, you can see In the video, the smiley face on top of the head is a super dreamy experience.

elevator

"What kind of life do you want to live" is a new work produced by director Hayao Miyazaki in 10 years. The film tells the story of a young man who lost his mother and met a talking heron, and embarked on an incredible adventure. The exhibition immersively restores classic scenes from the film. I believe that viewers who have watched the film will have a different experience when walking into the exhibition area.

"What kind of life do you want to live" poster

The exhibition is authorized by Studio Ghibli and co-organized by the exhibition production brand "Art Exhibition Hongtu" of Damai, a subsidiary of Alibaba Pictures, and the copyright importer Co., Ltd. This is also the first immersive exhibition of Studio Ghibli. Develop and experiment. Taking the release of the movie as an opportunity, the development and implementation of the immersive art exhibition will further promote the innovation and integration of artistic presentation forms of animation works, bring a new experience to the audience, and will also become a friendly platform to promote excellent cultural exchanges and mutual learning between China and Japan. link.

"What kind of life do you want to live" will be officially released on April 3, and the exhibition will officially open on April 12.