In order to strengthen the guidance of micro-short drama creation and the demonstration of high-quality creation, and actively explore in-depth cross-border integration with cultural consumption, cultural tourism and other industries, the 29th Shanghai TV Festival will hold the Shanghai Micro-Short Drama Conference.

As an emerging and active literary and artistic form, the micro-short drama industry has entered a period of rapid development. Not only has the scale of the micro-short drama industry experienced rapid growth, but micro-short dramas have also become an important force in the development of the film and television economy.

The Shanghai Micro-Short Drama Conference will focus on topics such as "quality" creation, "digital intelligence" application, and "new quality" development of the micro-short drama industry. It is committed to building an international exchange and trading platform to promote the new quality development of the micro-short drama industry, give full play to Shanghai's advantages, and gather resources from all parties. Various institutions in the micro-short drama industry chain from around the world and across the country are invited to participate in the conference to exchange ideas, discuss the high-quality development of micro-short dramas, explore micro-short drama model innovation, technological application, and extended value chain, promote the intersection of micro-short dramas with traditional culture, tourism resources, and offline economy, and explore industry integration opportunities such as "micro-short dramas + cultural tourism".

In 2023, the Shanghai TV Festival will be the first in the industry to include the "micro-drama project roadshow" in the "Magnolia Dialogue" session in line with the trend of industry development. During the Shanghai TV Festival this year, the Shanghai Micro-drama Conference will hold a series of activities around the micro-drama industry, integrating policy releases, boutique support plans, theme forums, project performances, project venture capital negotiations, micro-drama workshops and other functions, combined with more market activities, to build a full-chain ecosystem for the micro-drama industry serving global creators. Micro-drama-related leading platforms and domestic and foreign micro-drama leading companies have been invited or registered to attend the conference, and will hold a number of industry activities during the conference.

At the same time, this conference will also showcase and promote Shanghai's characteristic cultural and tourism destinations, Shanghai's regional industrial ecology, Shanghai's micro-short drama shooting locations and production support services to global creators, showcasing Shanghai's urban vitality and style, and helping the development and innovation of Shanghai's characteristic micro-short drama industry.

The registration channel for the 29th Shanghai TV Festival's short drama exhibition and short drama venture capital negotiation has been opened in advance, and the registration deadline is May 28.