The 26th Shanghai International Film Festival Film Market will be held at the Shanghai Exhibition Center from June 16 to June 18. More than 130 film and television institutions from home and abroad, including Shanghai Film Group, Alibaba Pictures, Baina Qiancheng, Hainan Happy Time Pictures, Asia Pacific National Film, Thailand Joint Booth, South Korea's KOFIC, Iran's Al-Farabi Foundation, Saudi Film, Georgia National Film Center, and Polish Film Association, will appear at the market exhibition. At the same time, 14 market activities with rich perspectives, professional cores, and cutting-edge views will be held, focusing on the entire industry chain of the film and television industry, including the "Film Distribution Market" series of activities, the "IP Film and Television Development Conference" series of activities, and the "Film and Television + Cultural Tourism" series of activities. 9 films from all over the world, with different types and unique styles, will be screened in the market, facing various guests from global market buyers, film project parties, filming service agencies, IP copyright holders, etc., aiming to give full play to the potential and influence of the film market as a high-quality platform, and build an efficient cooperation bridge for the cooperation between Chinese filmmakers and global film industry resources!
Exchange and Transaction-Market Exhibition
The 2024 Film Market Exhibition will gather film and television production companies, investment and financing companies, shooting bases, technology companies, post-production companies, marketing and publicity companies, distribution companies, filming service agencies, film and television professional colleges and other exhibitors, covering the entire film industry chain. A full guide to the exhibition exhibitors, take a sneak peek!
Shanghai Exhibition Center
West Building 1, 2nd Floor
Shanghai Exhibition Center
2nd Floor, East Building 1
This film market brings together many well-known overseas film distribution companies, including Heylight International Film Distribution, mm2 Asia Film Entertainment, Mega Films Distribution, Westec Media Limited, Purple Plan, Zeta Filmes, 3Bro Media, Florentine Films, Mountain River Films, etc. Market guests can log in to the "Guest Center" of the official website to check the list of exhibitors, buyers and guests. The exhibition area has a market negotiation area, and film and television companies are welcome to come to the site, make an appointment for a negotiation table, and conduct exchanges and transactions.
Diversity Dialogue-Marketing Activities
The 2024 film market activities will cover multiple sectors of the film industry chain, analyze the industry frontier, directly address industry pain points, and dig deep into industry trends, aiming to build a dialogue bridge between domestic and foreign film projects and film industry entities, and help film projects achieve high-quality market landing and transformation. Preview of the event content!
Film distribution market
Facing the backbone of the industry
marketing activity
01
2024 Summer Movie Fair
Time: June 17, 2024 (Monday) 13:30-17:00, June 18, 2024 (Tuesday) 9:00-12:00
Location: Central Hall, Shanghai Exhibition Center
In order to fully display the results of film projects, the film market will launch a series of activities called "2024 Summer Cinema Film Trade Fair", inviting industry experts, leading film production companies, distribution companies, and representatives of well-known cinema chains to warm up for the 2024 summer films through work releases, project promotions, special seminars, exchanges and docking. It aims to promote the docking and cooperation between excellent film works and cinema chains, promote the high-quality development of China's film industry, and help Chinese films go overseas and "bring in" excellent overseas films.
02
2024 Chinese Blockbuster Tour
Time: 17:00-18:30, June 17, 2024
Location: Golden Hall, Crowne Plaza Shanghai
Event organizer: Alibaba Pictures
Co-organized by: Shanghai International Film Festival
The 2024 Chinese Blockbuster Tour, hosted by Alibaba Pictures and co-hosted by the 26th Shanghai International Film Festival, will be held at the Golden Goblet Hall of the Shanghai Crowne Plaza Hotel at 17:00 on June 17.
This is a gathering of Chinese-language film heroes and an exchange and collision of cultural heritage. Alibaba Pictures and many friends from the same field gathered here to look back on the glorious moments of Chinese-language films, witness the first official appearance of many Chinese-language blockbusters in the industry, and look forward to the creative trend of Chinese stories with strong cultural genes.
It is the mission of every generation of filmmakers to continue the Chinese cultural heritage with light and shadow and tell Chinese stories well. Looking back at the long river of history, Chinese-language films have created one representative era after another, including martial arts, national history, Hong Kong films, realism, future science fiction... But what remains unchanged is the focus on current reality and the promotion and praise of the mainstream values of truth, goodness and beauty. To this day, filmmakers are still exploring new possibilities for the integration and innovation of the times and cultures. This tour of Chinese-language blockbusters will bring you many heavyweight blockbusters, so stay tuned!
*Entry to this event is by invitation only
03
Happy Time Films Film Promotion Conference
Time: 15:50-16:30, June 16, 2024 (Sunday)
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Organizer: Hainan Happy Time Film Co., Ltd.
This Happy Time Films Film Promotion Conference will focus on the three core businesses of Hainan Happy Time Films Co., Ltd. - movies, TV series and live entertainment. The event will focus on promoting a hilarious and warm new movie "Just Enough", which will be officially released in theaters this year. In addition, more than ten high-quality film and television projects under development by Hainan Happy Time Films Co., Ltd. and the highly anticipated film and television block projects will be displayed. Happy Time Films sincerely invites you to visit booth W1-11-2 of the Film Market to communicate together.
Guests:
Wang Yu | Vice President of Hainan Happy Time Films
Yao Mengxi | Managing Director of Hainan Dayao Dabai Film and Television Culture Co., Ltd.
Wang Zhihai | Managing Director of Hainan Shiguang Huanteng Reality Entertainment Co., Ltd.
04
Buyer Salon: International Distribution of Chinese Films
Time: June 16, 2024 (Sunday) 13:30-15:00
Location: Northwest Wing, Central Hall, Shanghai Exhibition Center
In order to promote more excellent Chinese films to the overseas market, this buyer salon event will invite representatives from distribution companies in China, France, Singapore and Malaysia to share and introduce the overseas market situation of Chinese films purchased in recent years, and discuss topics such as the selection of film types and themes by overseas distribution companies when purchasing Chinese films, market expectations and feedback, film purchase and distribution strategies, market development trends, etc. It aims to clear channels and build bridges for the exchange and cooperation of high-quality films, so that more films with commercial distribution potential can gain attention.
host:
Bai Lingyan | Founder of Heguan Image
Guests: (in alphabetical order of surnames)
Chen Jinhuan | CEO of Ouhua Entertainment
Nie Boyui | Partner of Heylight International Film Distribution Company
Wang Peixian | General Manager of North Asia, mm2 Asia Film and Entertainment
Xie Junjiang | Executive Director of Mega Films
Yu Yunqi | Head of International Distribution, Chinese Film Group
IP Film and Television Development Conference
Focus on the film and television presentation of literary IP
01
Literature into Film and Television
Key Works Promotion Conference
Time: June 18, 2024 (Tuesday) 14:00-16:30
Location: Central Hall, Shanghai Exhibition Center
Activity Unit: Social Liaison Department of China Writers Association
In order to implement Xi Jinping's cultural thoughts, promote the active integration of new-era literature into the modern communication pattern, and maximize the potential and space of literary works, the Chinese Writers Association's Social Federation Department specially organized a promotion meeting for key works of literature transformation into film and television, recommended a number of outstanding literary works suitable for film and television adaptation, and held a roundtable discussion on the theme of literature transformation into film and television, to effectively promote the derivative transformation of outstanding literary works and promote more literary works to achieve "cross-border" growth and "break-circle" dissemination.
Guests:
Qiu Huadong | Member of the Party Leadership Group, Vice Chairman, and Secretary of the Secretariat of the China Writers Association
Li Xiaodong | Director of the Social Liaison Department of the China Writers Association
Ma Wenyun | Party Secretary and Full-time Vice Chairman of Shanghai Writers Association
Liu Jianwei | Member of the Presidium of the China Writers Association, President of the China Literary Copyright Association
Sun Ganlu | Vice Chairman of Shanghai Federation of Literary and Art Circles, full-time Vice Chairman of Shanghai Writers Association, Mao Dun Literature Prize winner, writer
Zhou Jiandong | Vice Chairman of the China Film Producers Association, former Deputy Director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television
Yang Yang | Vice Chairman of Shanghai Writers Association, former Vice President of Shanghai Theatre Academy
Ning Jiangsheng | Executive Vice President of Shanghai Cultural Property Exchange
Yu Fei | Vice President of the Chinese Society of Film Literature, Screenwriter
Cai Jun | Member of the Chinese Writers Association, writer, screenwriter, director
Hai Fei | Writer, screenwriter
Yang Rui | Associate Professor of Literature Department, Beijing Film Academy, Director of Film Script Teaching and Research Section
Meng Yingjie｜Director of the Rights Protection Division of the Social Liaison Department of the China Writers Association
02
“Tomorrow’s Rainbow: Do Filmmakers Dream of Cyberpunk?”
Science Fiction World Film and Television Literature Special
Time: June 18, 2024 (Tuesday) 10:00-12:00
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Organizer: Sichuan Science Fiction World Magazine Co., Ltd.
Science Fiction World will recommend 4 top Chinese science fiction novels suitable for film and television adaptation, and invite director Liu Xiaoshi, film and television planner, supervisor and producer Wang Xudong, editor-in-chief of "Watching Movies" magazine Alang, and young science fiction writer Ren Qing to bring you a science fiction salon - Rainbow of Tomorrow: Do filmmakers dream of cyberpunk?
Guests:
Liu Xiaoshi | Director, screenwriter
Wang Xudong | Independent film critic, chief planner and producer
A Lang | Editor-in-Chief of Watching Movies Magazine, Director of Theoretical Criticism Committee of China Film Association, Member of China Film Critics Society
Ren Qing | Science fiction writer
Wang Shanshan | Director of Science Fiction World Film and Television
Peng Chuanzhao | Science Fiction World Film and Television Planning
Tao Meicen | Science Fiction World Film and Television Planning
"Film and Television + Cultural Tourism" Two-Way Empowerment
marketing activity
01
Let's shoot!
——Film and Television Incentive Policy and Filming Location Promotion Conference
Time: June 16 (Sunday) 9:30-12:00
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
In order to support the development of the film and television industry and vigorously attract more crews and film and television companies to shoot film and television works locally, many countries and regions have introduced relevant film and television shooting incentive policies. This year's film market held the "Let's Shoot! Crew - Film and Television Incentive Policy and Filming Location Promotion Conference", inviting representatives from many countries and regions to promote and display the characteristic film and television content and innovative exploration of their respective cities, introduce and interpret local film and television incentive policies, and promote local high-quality filming locations.
host:
Xu Xiang｜Directing teacher at Zhejiang Media College and Shanghai Film Academy, Shanghai University
Guests: (in alphabetical order of surnames)
Ding Qianyao | Deputy General Manager of Jiangxi Le'an County Cultural Tourism Development Investment Co., Ltd.
Fan Xiaojing | Film and Television Project Officer, Film and Television Department, French Embassy in China
Li Xinyu | Business Development Director of IMS Malaysia Film and Television Base
Mak Sung Hei | Assistant Commissioner for Cultural and Creative Industries of the Hong Kong SAR Government, Secretary General of the Hong Kong Film Development Council
Pi Jian | Director of the Art and Film Department of the Publicity Department of Guangzhou Municipal Committee of Guangdong Province
Sun Hengqin | President of Qingdao Oriental Movie Metropolis Industry Holding Group
Song Jiali | Head of the Film Commercial Promotion Section of the Thai Film Office, PhD
Wang Jianwei | Deputy Director of the Publicity Department of Lianyungang Municipal Committee of Jiangsu Province
02
"Yangtze River Delta Film and Television Production Service Cooperation Alliance"
(Enlarged) Meeting
Time: June 16, 2024 (Sunday) 13:00-14:30
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Activity Unit: Secretariat of Yangtze River Delta Film and Television Production Service Cooperation Alliance
In order to further respond to the national strategy of integrated development of the Yangtze River Delta, we will focus on the two key points of "integration" and "high quality" and explore the creation of a new pattern of regional linkage, advantages and characteristics, coordinated progress and open win-win among the three provinces and one city. During the 26th Shanghai International Film Festival in 2024, the Secretariat of the Yangtze River Delta Film and Television Production Service Cooperation Alliance initiated the "Yangtze River Delta Film and Television Production Service Cooperation Alliance" (Expanded) Meeting, and specially invited representatives of film and television production service units and film and television shooting bases in the Yangtze River Delta and across the country to exchange and discuss the empowerment and driving relationship between refined film and television production services and high-quality development of the film and television industry around the "standardization, unification and scientific construction of film and television production service mechanisms", explore industry standards and mechanism innovation models, and provide a promotion and display platform for various film and television production service units, and reach a consensus to establish an integrated cooperation alliance, so as to further promote the exchange and interaction of film and television industries in various places, improve the service level of the film and television industry, stimulate the vitality of film and television creation and production, and enable the innovative development of cultural and tourism integration.
"Film and TV +" series of activities
The intersection of industrial integration
marketing activity
01
New Force in Science Fiction Films
Time: June 17, 2024 (Monday) 13:30-16:30
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Activity unit: Beijing Science and Technology Audiovisual Workers Association
With the continuous expansion of the global film market and technological advancement, science fiction films are undergoing revolutionary changes. With the support of policies such as the "Ten Articles on Science Fiction", the quality of domestic science fiction films and television has steadily improved, gradually becoming an important criterion for measuring the innovation and technology of the national film industry, triggering the industry's in-depth thinking on technological integration, visual experience, and film and television content.
This event of the new forces of science fiction movies will invite guests with rich practical experience in the field of science fiction films and television to conduct in-depth discussions on topics such as the cultural expression of science fiction films, the pros and cons of the practice of artificial intelligence technology in science fiction films and television, and new trends in science fiction film content. At the same time, films and activities such as "9000 Seconds", "80 Light Minutes", and the "Nine Days" Science Fiction Film and Television Venture Capital Conference will be released. Through the confrontation of ideas and the mutual learning of wisdom, we will jointly explore the development trajectory and future prospects of the technology and content of the new forces of Chinese science fiction films, hoping to bring new perspectives to practitioners in the Chinese science fiction film and television industry.
Guests:
Li Tingwei | General Manager of Poly Film Group and Poly Entertainment Technology
Zhang Jian | National first-class photographer, first chairman of Aerospace Shenzhou Media Company, chairman of Beijing Science and Technology Audiovisual Workers Association, vice chairman of China Science and Education Film and Television Association
Xu Bin | Executive Dean of the Institute of International Digital Commerce and Culture, University of International Business and Economics
Zheng Jun | Writer, futurist
Chen Yi | Associate Professor of Film School of Zhejiang Media College, Director of National Digital Film Laboratory, CEO of Zhejiang Timeaxis Technology Co., Ltd.
Tian Songsong | Deputy General Manager of Zhongguancun Science Fiction Industry Innovation Center
Shi Bo | Senior science fiction editor, founder of Chengdu Haixingshe Culture Media Co., Ltd.
Fu Guofeng | Science fiction writer and screenwriter
Yu Gang | Science fiction director
Wang Jie | Science writer and director
Xu Zhu | Young science fiction director
Jiang Bo | Science fiction writer
Gu Bei | Science fiction translator, President of Shanghai Pudong New Area Science Fiction Association
Song Donghuan | Founder of StoryStorm AI Community
Qiao Fei | Young science fiction director
Chai Xiaochun | Young science fiction screenwriter and director
Zhai Xuelian | Secretary General of Future Arts Committee of Beijing Association of Science and Technology Audiovisual Workers
02
"Law + Film and Television" Industry Dialogue
——Strengthen copyright protection and promote innovative creation
Time: June 18, 2024 (Tuesday) 13:30-16:30
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Organizers: Legal Affairs Committee of China Television Drama Production Industry Association, Beijing Bairui Law Firm, Beijing Hairun Tianrui Law Firm
This "Law + Film and Television" industry dialogue is hosted by the Legal Affairs Committee of the China Television Drama Production Industry Association. It closely revolves around the theme of "Strengthening film and television copyright protection and promoting innovative creation", focusing on copyright protection, industry rights protection, accelerating the development of new quality productivity, and enhancing industry co-governance. It discusses the good legal ecology of the film and television industry, breaks down the communication and cooperation barriers between legal professionals and film and television professionals, and jointly promotes the prosperity and development of China's film and television industry.
Guests:
Su Xiao | Vice President and Secretary General of China Television Drama Production Industry Association
Yang Zi | Deputy Secretary General and Director of the Legal Affairs Committee of China Television Drama Production Industry Association
Sun Yue | Secretary General of China Copyright Association
Jiang Bixin | Vice Chairman of the Constitutional Law Committee of the 13th National People's Congress, Distinguished Professor and Doctoral Supervisor of Hunan University
Shi Wenxia | Deputy Secretary General of China Film Copyright Association
Wang Yanfang | Professor of the School of Intellectual Property, East China University of Political Science and Law, member of the World Intellectual Property Organization Expert Database
Li Yang | Professor of the School of Civil, Commercial and Economic Law, China University of Political Science and Law, Vice President and Deputy Secretary-General of the Intellectual Property Law Research Association of the Chinese Law Society
Newspaper Boy | China Literature Group Platinum Writer, member of Shanghai Online Writers Association, representative works include "Dafeng Night Watchman" and "Spiritual Traveler"
Zhi Zhi | China Literature Group platinum writer, queen of ancient Chinese online literature, one of the pioneers of ancient online family novels, member of the Chinese Writers Association, vice president of the Hubei Online Writers Association
Yang Shuguang | Deputy Director of the Legal Affairs Committee of the China Television Drama Production Industry Association, Senior Partner of Beijing Hairun Tianrui Law Firm
Li Dan | Expert member of the Legal Affairs Committee of the China Television Drama Production Industry Association, head of litigation and rights protection at Tencent Video
Wu Zhe | Vice President of Shanghai Jade Oriental Communication Co., Ltd. (TVBC)
Liu Zhijun | Expert member of the Legal Affairs Committee of the China Television Drama Production Industry Association, Deputy Director of Beijing Bairui Law Firm
Gu Ruoping | Expert member of the Legal Affairs Committee of the China Television Drama Production Industry Association, lawyer at Beijing Hairun Tianrui Law Firm
Shen Honggang | Secretary General of the Legal Affairs Committee of China Television Drama Production Industry Association
Wei Jingwei | Executive Deputy Secretary-General of the Legal Affairs Committee of the China Television Drama Production Industry Association
03
“The development of intellectual property rights in China’s film and television industry
and Protection Research Report (2023)" Press Conference
Time: June 16, 2024 (Sunday) 14:50-15:30
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Organizers: Lu Sheng Law Firm, Rouse International
This conference will share the latest research findings, including conclusions drawn from the analysis of relevant policies and regulations, industry trends, key data related to intellectual property protection, major events, and classic cases in the film and television industry over the past year. In order to ensure the coherence and consistency of this research focusing on intellectual property rights in the film and television industry, the report continues the overall research framework of last year, adds more research details, has a more accurate grasp of industry trends, and the selection and arrangement of cases are more in line with industry cognitive habits.
The research team will share their practices around three hot trends: 1) AI is gradually being widely used in the industry, how to ensure copyright compliance and risk response; 2) In the craze of short dramas going overseas, how to obtain local regulatory information and do a good job in overseas rights protection and IP protection; 3) In the process of cooperative development of cultural tourism and film and television IPs in various places, what are the common authorization risks and precautions.
Guests:
Tian Yanyang | Head of Rouse International Research Department
Jiang Nandi | Co-Head of Lusheng Entertainment Law and Dispute Resolution Practice
Wang Shan | Co-Head of Lusheng Entertainment Law and Dispute Resolution Practice
04
Tailor-made financial solutions for the film and television industry
——Shanghai Bank Financial Services Promotion Conference
Time: June 17, 2024 (Monday) 10:00-10:40
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Organizer: Bank of Shanghai
Shanghai Bank Co., Ltd. was established on December 29, 1995. Its head office is located in Shanghai. Its stock code is 601229. Shanghai Bank takes "Sincerity First, Integrity and Honesty" as its core values. In recent years, through promoting professional operation and refined management, it has focused on cultivating and shaping business characteristics in the fields of small and medium-sized enterprises, wealth management and pension finance, financial markets, cross-border finance, online finance, etc., and continuously enhanced its sustainable development capabilities. It is also one of the 20 systemically important banks in China.
Shanghai Bank People's Square Branch is affiliated to Shanghai Yinpu West Branch. It is one of the 13 cultural and creative banks in the city. The Municipal Cultural and Creative Office will provide cultural and creative enterprises that borrow from our bank with an interest subsidy of 50% of the LPR. The branch has always adhered to the "customer-centric" business philosophy, serving the industrial chain, and continuously exploring the intrinsic value of cultural enterprises, the value of the industrial chain, and the extended value of cultural consumption; creating an ecosystem, through the matchmaking of various resources in the cultural industry ecosystem, the introduction of investment institutions, etc., to help cultural enterprises connect with more financial technology means, better understand and more accurately grasp the characteristics of the cultural industry, so as to develop cultural finance more sustainably.
Guests:
Yang Rong | President of Shanghai Bank Puxi Branch
05
“A city of dreams, a promising future”
Shanghai International Tourism Resort
Film and TV Resource Promotion Conference
Time: June 17, 2024 (Monday) 11:00-11:30
Location: Hall 14, West Hall 1, Shanghai Exhibition Center
Organizer: Shanghai International Tourism Resort Management Committee
Shanghai International Tourism Resort is an important measure and major achievement for Shanghai to implement the central government's unswerving strategy of expanding opening up, strengthen international cultural exchanges and cooperation, and develop and open up Pudong. The resort will insist on playing the international card, cultural card, and hub card, with cultural creativity as the core, and taking it as its mission to provide the people with rich cultural tourism and entertainment products. Driven by digital innovation and major projects, it will actively undertake the major strategies of the country's cultural power and expanding domestic demand, attract and serve international and domestic tourists, and build the resort into a large platform for the display of China's excellent culture, a large dock for Chinese culture to go out, foreign culture to come in, and for cultural exchanges and mutual learning between China and foreign countries, and an important support for Shanghai to shape the image of a socialist modern international metropolis and Pudong to build a leading area for socialist modernization construction, and a core bearing area for building an international consumption center.
At present, the resort is focusing on building an overall spatial layout of "one core and four areas", of which the southern area will be designed with the vision of "Oriental Music City" to build an urban leisure resort with high-quality vacation and leisure, trendy activity experience, and international cultural creativity as the leading functions. It is planned to layout an industrial park dominated by digital content creation in the northeast of "Oriental Music City", forming a pattern of empowering cultural tourism development with science and technology, and providing creativity, research and development, production, display, and commercial application of cultural tourism content and technology for the application scenarios of the entire resort.
Guests:
Tang Wenju | Director of Shanghai International Tourism Resort Investment Promotion Center
Global Vision-Market Screening
In order to promote the introduction of high-quality overseas films and the export of excellent domestic films, this film market will screen 9 films of different types from different countries such as China, France, Spain, Thailand, etc. These films have been selected for the international film screening of this Shanghai International Film Festival. Market buyers and guests from all over the world are welcome to visit the northwest wing of the central hall of the Shanghai Exhibition Center from June 16th to 18th. The market screening will provide more possibilities to promote film project cooperation, help films meet the needs of industry financing, publicity and distribution, copyright sales, etc., clear channels for high-quality film cooperation, and help industry exchanges!
Market screening poster
Q
How to participate in Marché du Film, events and screenings?
A
Festival pass holders can attend the film market exhibitions, activities and screenings with their pass. Seats at the events and screenings are limited and available on a first-come, first-served basis.
* Special sessions require an invitation only.
B
Visitors without a pass can scan the QR code below to purchase a single-day pass.
As an important industry sector event during the film festival, the Shanghai International Film Festival Film Market has won a good reputation for its international, professional and forward-looking characteristics. It is also one of the most distinctive, influential and mature film and television trading platforms in Asia.
We welcome film colleagues from all over the world to explore the infinite vitality and possibilities of the film market together!
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