From June 14th to June 23rd, the 26th Shanghai International Film Festival was officially held. As the official designated TV new media partner of the 26th Shanghai International Film Festival, BesTV will build an online screening platform for IPTV, Internet TV, cable TV and other new media large-screen terminals for the sixth consecutive year, and will broadcast the opening ceremony of the Golden Goblet Ceremony, "Golden Goblet Award" award ceremony, red carpet ceremony and other important scenes. Offline, BesTV will team up with Jiushi Bus Group and public transportation advertising company to launch a special Shanghai Film Festival themed bus. At the same time, it will launch the "Two Festivals of Outdoor Travel" on the Shanghai Mobile TV platform to broadcast film festival promotional videos, theme posters, and information reports on a rolling basis. and other content, online + offline at the same frequency to create a rich and diverse urban movie atmosphere.

Online screening, BesTV’s simultaneous panoramic presentation on the same channel

As the official designated new TV media partner and online screening platform of the 26th Shanghai International Film Festival, BesTV will continue to present the Shanghai International Film Festival's light and shadow spectacle to 160 million household users across the country through IPTV, Internet TV, and cable TV platforms. . The entrance to the BesTV online screening platform is prominently displayed on the interactive homepage, and features professional theme design and panoramic diversified presentation. The audience can not only watch the opening ceremony, red carpet ceremony and "Golden Goblet Award" award ceremony here, but also watch the live broadcasts. You can also follow the theme units, information express, BesTV on-site and other columns to immerse yourself in the light and shadow charm of the Shanghai International Film Festival online.

This year, BesTV's online screening platform focuses on "Urban Light and Shadow·City of Movies", "Science Fiction Film Week·Imagination and Reality of Artificial Intelligence", "Film History Recommendations", "Global Village·Focus on the World", "New Vision·Dolby Vision", "Multiple Perspectives· "Despicable Me Series" six official theme units, carefully selected dozens of outstanding domestic and foreign films for content planning and screening.

In the "City Lights and Shadows·City of Movies" section, BesTV specially selected two films, "The Radio Waves That Never Die" and "The Myth of Love". Among them, the dance drama film "The Radio Waves That Never Die" is a special feature of this film festival. The blockbuster works in the planned screening unit "City·Light and Shadow: Celebrating the 75th Anniversary of the Founding of New China and the 75th Anniversary of the Liberation of Shanghai" will have their world premiere on June 15 and be officially released nationwide on June 18 to pay tribute to Shanghai. 75th anniversary of liberation.

This year's film festival will continue to launch a science fiction film week. BesTV is also simultaneously creating science fiction themes online, carefully organizing "2001: A Space Odyssey", "Blade Runner 2049", "Blade Runner", "Ghost in the Shell", "Ex Machina" and "Number One". "The Player" 6 excellent domestic and foreign science fiction movies, creating a light and shadow event of the future.

Online screening list

The bus shuttle lights up the city’s movie landmarks

As the film festival approaches, fan groups in many cinemas in Shanghai have become lively again. Movie fans exchange movie news and plan their itinerary. Many people plan to take annual leave and come from all over the world to spend an unforgettable light and shadow journey in Shanghai. This year, BesTV has specially created an immersive movie journey experience for movie fans. During the film festival, two buses No. 911 and No. 49 specially launched by BesTV, Jiushi Bus Group and Bus Advertising Company will be dressed in the film festival theme. Decorations travel through the streets of Shanghai.

On the two weekends of June 15-16 and June 22-23, the theme bus will open a customized route, "lighting up" Huangpu Theater, Shanghai Grand Guangming Cinema, Shanghai Majestic Theater, Jiushi·Shanghai along the way. The eight theater landmarks of Mall Theater, Lyceum Theater, Cathay Cinema, Hengshan Cinema, and Shanghai Cinema SHO invite movie fans to encounter a better time and a more beautiful life in Shanghai, the "City of Movies".

The theme bus looks like this

The outer sides, interior design, and on-board screens of the two themed buses are all decorated with Shanghai Film Festival theme elements. They start from the West District Bus Station and the Wusheng Road hub of People's Square, with a one-way length of about 10 kilometers. Taking a themed bus, going to the Landmark Cinema, and watching a film festival screening will definitely become the most worthwhile cultural project in 2024. You can also participate in the photo and check-in activity to exchange for exclusive commemorative tickets, which will definitely become a unique highlight in your ticket stub collection.

Theme bus commemorative ticket

This year, BesTV will also give full play to its channel advantages and launch a city-wide three-dimensional and full-coverage marketing campaign around the Shanghai International Film Festival. Shanghai International Film Festival themed posters can be seen everywhere, including large LED screens at the airport, subway advertising screens, bus screens, and mobile TV screens. The atmosphere is full, allowing movie fans to experience the light and shadow charm of the "City of Movies" anytime and anywhere.

“City of Movies” is vast

In 2024, in the birthplace of Chinese film, BesTV's new media platform based in Shanghai and serving the whole country will serve as an "old friend" of the Shanghai International Film Festival and a good partner of movie fans across the country, create an online film festival on the cloud, and invite you to a one-stop The annual light and shadow appointment; carefully decorate the "City of Movies" offline, so that more people who love movies can feel the artistic atmosphere of the city.