Since the opening of the 2024 summer season in June this year, as of mid-July, as more high-quality films with high satisfaction have been released, the popularity of the summer season has continued to soar until the middle of the season.
On July 17, the China Film Archive and the China Film Art Research Center released a survey report on Chinese movie audience satisfaction since late June. "Catch a Baby" ranked first with a satisfaction score of 85.8, "Down to Earth" ranked second with a score of 84.8, and "There's a Commissary in the Clouds", "Silent Kill" and "Customs Front" also had a satisfaction score of over 84.
"Summer of Movies" has a lot of good shows, and the follow-up performance of the summer season is still promising.
High satisfaction scores for the summer season continue to rise, and the frequent release of high-quality works enhances market confidence.
A diverse and high-quality content supply ecosystem is an important factor in the current film market to attract users to watch movies and maintain steady development. The diversified films in the 2024 summer season have won audience recognition for their high-quality creations. Since the end of June, satisfaction surveys have A total of 8 films among the films have a satisfaction score of more than 82 points, of which 1 exceeds 85 points and 4 exceed 84 points. The peak satisfaction levels of single films continue to increase, which effectively enhances market confidence and helps the popularity of the schedule to steadily increase.
Specifically, the comedy film "Catch a Baby", which the "Shen Ma Group" once again teamed up with, lived up to the audience's expectations and was highly recognized by the audience for its hard-core comedy and smooth story rhythm. The satisfaction score of 85.8 was not only the highest among the films surveyed since the summer release , is still the first among 32 films surveyed after the 2024 Spring Festival.
The four films with a satisfaction score of over 84 are of different genres and themes. The animated film "The Fall of the World" reconstructs the story of "The Cowherd and the Weaver Girl" from a new perspective, and the drama film "There is a Canteen by the Clouds" describes the return of contemporary youth in a warm and delicate way. "Silent Kill" uses a strong suspense technique to present heavy social topics, focusing on rural topics and family emotional stories. "Customs Front" focuses on customs themes and reproduces high-burning Hong Kong-style action scenes and stories. These films have won with the ultimate type creation and catered to the viewing preferences of different audiences, and have received high satisfaction ratings.
In addition, two romance films with different styles, "Hourglass" and "Welcome to Me," and a drama film "Laifu Hotel" that focuses on patients and their families, both received satisfaction ratings of over 82 points.
The film performs well in terms of viewing quality and dissemination, with "Catch a Baby" taking the lead in multiple dimensions
Judging from the three major indexes of satisfaction and freshness, the diversified films in the schedule have their own strengths in each dimension of satisfaction. Among them, "Catch a Baby" has an outstanding overall performance. The three major indexes and freshness are all summer releases. The highest score for the surveyed film; among the 40 films surveyed in 2024, "Catch a Baby" scored 85.7 points for viewing and 88.2 points for dissemination, ranking second and third respectively. The high-quality creative level of the film and the highly popular creator complement each other. .
The "new Chinese-style" animation "Falling into the World" has been highly recognized in terms of picture production level and story creation innovation. It ranked second in viewing and dissemination of films surveyed since the end of June, and ranked third in freshness; "Silent Kill" 》Full of emotional tension, it has stimulated heated discussions in the market, ranking third in terms of ideological and dissemination; "There is a Commissary on the Edge of the Clouds" is remarkable for its delicate romantic painting style and true portrayal of contemporary young people, and its enjoyment and freshness Ranking among the top three; "Customs Front" highlights justice and responsibility on the border, and its ideological nature ranks second.
Different audiences have different preferences, and the ranking of satisfaction evaluations is differentiated.
Since late June, the types and themes of the films surveyed have been diversified, which is reflected in the audience satisfaction evaluation. The ranking of some films in different audience evaluations shows certain differences. Among these 8 films with a satisfaction score of over 82, 4 films have the same satisfaction ranking. Among them, "Catch a Baby" and "Down to Earth" ranked first and second respectively in the satisfaction evaluation of ordinary audiences and professional audiences. , "Customs Front" both ranked fifth, and "Welcome to Me" both ranked seventh.
There are certain differences in the evaluations of the other four films among different audiences. Among them, the two youth-themed films "There is a Canteen in the Clouds" and "Hourglass" are relatively well evaluated by ordinary audiences. "Laifu Hotel" and "Silent Kill" is relatively more favored by professional audiences. Among them, "Laifu Hotel" has the biggest difference in evaluation between the two, ranking 8th among ordinary audiences and 4th among professional audiences.
From the perspective of segmentation, in the evaluation of ordinary audiences, "Catch a Baby" has the highest scores in seven indicators including story love, performance of main actors, visual effects, and musical effects; among which, the performance and visual effects of main actors are the highest. Among the 40 films surveyed in 2024, the No-Boring Index and "Flying Life 2" tied for first place with a score of 84.9. In addition, the excellent dialogue of "There is a Commissary on the Edge of the Clouds", the profoundness of the thoughts of "Customs Front", and the communication method of "Hourglass" all scored the highest.
In the evaluation of professional audiences, "Catch a Baby" scored the highest in eight indicators including genre creation, creative novelty, and the performance of the main actors; among them, the excellent dialogue and non-boring scores ranked first among the films surveyed in 2024, and the creative novelty scored the highest. Ranked third. The plot plausibility, visual effects, and communication methods of "Falling to Earth", as well as the musical effects of "Silent Kill" all ranked first.
Films that show traditional culture are recognized by the audience, but they still need to be empowered by many parties in addition to high quality.
In the 2024 summer vacation, the animated film "Falling into the World" interprets folk tales from a new perspective and integrates diverse modern elements into traditional aesthetic scenes. It received a high satisfaction score of 84.8 points. In the summer of 2020-2024 Among the cartoons surveyed at the time, it ranked second after "Chang'an 30,000 Miles".
The satisfaction project also conducted a survey on the Cantonese opera film "The Lady of Qiao". The film was recognized for its exploration and inheritance of traditional drama and Lingnan culture, and received a satisfaction rating of 81.9 points. What's particularly special is that it received high ratings from professional audiences, ranking second only behind "Catch a Baby"; at the same time, some of the best excerpts and lyrics in the film received high ratings from ordinary audiences, and the excellent dialogues ranked second.
These films that show Chinese traditional culture with rich imagination are committed to the exploration and dissemination of Chinese traditional culture. They have been highly recognized by different audiences for their high-quality creations and have further enriched the ecology of summer movie content types. However, they are still in the box office market. All performed relatively blandly.
"The Lady of Qiao" has better met the viewing needs of the opera audience segment. In the early stage of its release, market awareness was low due to restrictions on specific genres. For example, it would be affected by more targeted and refined publicity actions. The force may spread further.
"Despicable Me 4" has a significant advantage in satisfaction. The satisfaction and dissemination indicators of "Despicable Me 4" in the radiation survey were 1.3 points and 6.2 points respectively lower than "Despicable Me 4". However, the film has been ranked higher in several imported cartoons and "Despicable Me 4". Box office growth has been difficult due to the large-scale screenings of "Catch Baby".
It can be seen that on the premise that the quality of creation is guaranteed, how to empower each link such as marketing and distribution to help these films "encounter" more audiences is a topic that practitioners need to further explore and solve.
With the release of different types of high-satisfaction films such as "There is a Commissary in the Clouds", "Customs Front", "Silent Kill", "Falling World" and "Catch a Baby", the market has been heated up. Films represented by "Mrs. Qiaoguo" have become more popular. The boundaries of domestic film genres have been further expanded, and highly popular foreign films including "Despicable Me 4" have enriched viewing options. The atmosphere of market viewing and discussion has been enthusiastic, driving the popularity of the summer box office market in 2024 to rise step by step; especially "Despicable Me 4" "Catch a Baby" was screened across the country before its release to activate movie-going enthusiasm in advance, helping the single-day box office to exceed 300 million yuan after the May 1st release, after a lapse of 70 days.
